Top Senior Marketing Jobs in Richmond, VA

Develop regional and local marketing plans, manage projects to coordinate and prioritize efforts, drive patient growth and retention, analyze qualitative and quantitative data to inform budgetary and operational decisions, and strengthen client relationships.

Lead Joists new customer acquisition strategy and execution across Web, iOS, and Android. Own multi-million paid media budget, forecasting, channel orchestration, experimentation roadmap, and measurement. Partner with paid media, SEO, analytics, product marketing, and lifecycle teams to optimize CAC, conversions, and growth performance, and report results to senior leadership.

Lead product marketing for offers: validate and shape offer strategy, build financial models and business cases, forecast performance, analyze customer lifecycle impacts, partner cross-functionally, and translate analysis into executive recommendations to optimize acquisition, retention, and revenue for a streaming service.

Lead a product marketing team to develop and execute retention strategies that reduce voluntary churn. Use financial modeling, A/B testing, and cross-functional collaboration to prioritize investments, build business cases, and oversee implementation to meet churn and cash flow targets. Communicate results to executives and guide long- and short-term strategic initiatives.

Lead planning, execution, and optimization of growth marketing campaigns for Equipment. Collaborate cross-functionally to build funnels, create content, manage digital media, track leads to revenue, report performance, and support sales enablement. Apply financial services marketing knowledge to drive lead generation and revenue.

The Product Marketing Manager will develop go-to-market strategies, create compelling messaging, perform market research, and collaborate with product and sales teams to position Oscilar's AI risk platform effectively.

The Senior Growth Marketing Campaigns Manager will strategize and manage integrated marketing campaigns, oversee demand generation, collaborate with sales and product marketing, and mentor junior marketers.

Lead strategy and execution for distribution and marketing partnerships to drive user acquisition. Source, negotiate, structure, launch, and scale partner deals; collaborate with product, legal, finance, analytics, and marketing to measure and optimize performance.

Lead development and execution of full-funnel marketing campaigns, create and write high-impact content and assets, run awareness channels (organic social, podcasts, PR, partnerships), own brand voice and visual consistency, and partner with Demand Gen, Events, and Product Marketing to drive measurable awareness and demand.

Lead demand generation and growth marketing for a B2B SaaS hospitality platform. Build and execute integrated campaigns across email, paid, organic, partnerships, and AI channels; launch products; run lifecycle and retention programs; manage marketing operations, automation, experimentation, and reporting; create messaging and sales enablement; and optimize performance to drive pipeline and revenue.

Responsible for driving global growth in Life Sciences through demand strategy and content development. Develops integrated marketing programs, collaborates with teams, and analyzes program performance for effective demand generation.

Lead and own the full marketing function for a subscription SaaS aimed at self-published authors: set strategy, sharpen positioning, run paid and organic channels, define metrics, execute launches, write high-quality copy, and hire and manage a small marketing team.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Lead strategy, governance, and optimization of marketing workflows and Adobe Workfront. Manage a team of Workfront administrators, drive process standardization, automation, KPI tracking, and platform adoption. Deliver cross-functional process improvements, integrations, and change management to increase efficiency, scalability, and measurable business value while influencing senior stakeholders.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Own and scale Talkiatry's paid search program across Google, Bing, and ZocDoc. Lead forecasting, budgeting, bidding, account structure, and testing. Build marginal CAC and spend-sensitivity models, run rigorous A/B and multivariate experiments, integrate downstream LTV/retention signals into bidding, and partner with Analytics, Finance, and Ops to optimize acquisition efficiency and budget allocation.

Lead and scale paid DTC patient acquisition across paid social and search, manage agencies and creatives, optimize funnel conversion and unit economics, own budgets and attribution, and partner on analytics and website CRO to drive qualified family leads into clinical intake.

Lead creation and execution of an editorial calendar: write and edit thought leadership, blog posts, eBooks, and client stories. Source and interview practitioners, optimize content for SEO/GEO and organic/AI discovery, manage freelance/junior contributors, repurpose long-form content, and collaborate cross-functionally with Demand Generation, Product Marketing, Sales, and Client Success.

Lead paid media strategy and execution for university partners, manage campaign pacing and budgets, analyze performance, onboard new programs, set KPIs, optimize campaigns, collaborate cross-functionally, and develop SOPs to scale paid media operations.

Lead product marketing for Chainguard Repository, managing launches, GTM strategy, and growth initiatives. Develop positioning, messaging, technical content, and enablement for sales and engineering. Translate malware and maintainer-behavior findings into credible narratives, collaborate across product, security, demand generation, and corporate marketing, and support roadmap and strategy communications.

Lead corporate and practice-level marketing strategy for affiliated cardiology practices: build scalable marketing playbooks, manage vendors and budgets, run local patient campaigns (SEO/PPC, reputation), support BD with B2B assets, ensure HIPAA/Stark compliance, and track/report marketing KPIs to drive patient volume and revenue growth.

The Regional Marketing Lead will drive marketing initiatives for the AMER region, focusing on pipeline generation, events, and account-based marketing to support revenue growth.

Lead integrated marketing and communications for the FedEx Institute of Technology: develop campaigns, manage web and social content, produce multimedia and executive materials, support leadership communications, coordinate event marketing, and use analytics to improve outreach and engagement across research and commercialization initiatives.

Lead global GTM and joint marketing for a portfolio of Global System Integrators, driving co-sell pipeline and Microsoft Cloud revenue. Develop campaign strategy, demand generation, solution launches, KPIs, and budget management. Build partner and internal relationships, leverage AI and cloud expertise, and deliver scalable partner marketing best practices across regions to accelerate sales and partner impact.

Lead digital fundraising strategy for higher education advancement, partnering with business development to design integrated paid and organic campaigns, advise on messaging, audience segmentation, donor journeys, and channel mix, develop thought leadership and sales assets, and support implementation and measurement to win and deliver complex capital and comprehensive campaign engagements.