Top Senior Marketing Jobs in Richmond, VA

Lead a team to plan, execute, and optimize global marketing automation and email campaigns using CDP and marketing automation platforms. Oversee campaign strategy, audience segmentation, measurement, A/B testing, processes, and cross-functional integration to drive acquisition, engagement, and retention.

Lead measurement, analysis, and optimization of marketing performance and revenue. Build dashboards, run campaign and customer analyses, provide attribution and ROI insights, support A/B testing and forecasting, partner cross-functionally to improve acquisition, conversion, retention, and revenue outcomes, and present recommendations to leadership.

Lead a team of 2-3 marketing operations professionals to own end-to-end lead management, including lead scoring, funnel design, nurturing, and marketing automation. Drive cross-functional initiatives with marketing, sales, and ops, optimize HubSpot and Salesforce workflows, establish governance, and influence senior stakeholders to scale processes in a high-growth B2B environment.

Lead go-to-market and release marketing for assigned products: craft positioning, messaging, launches, enablement, and client engagement; produce sales/buyer assets; track launch and adoption metrics; partner cross-functionally to drive adoption and business outcomes.

Lead outbound and ABM programs and manage the SDR team to generate qualified pipeline. Build and execute coordinated campaigns, own the MQL-to-SQL process, improve CRM workflows and lead scoring, partner with Sales and Ops, and measure/optimize funnel and SDR performance.

Lead development and execution of integrated marketing campaigns to drive awareness, audience growth, and engagement. Oversee digital, email, web, social, paid media, CRM, and website strategy. Manage campaign planning, budgets, analytics, cross-department collaboration, festival marketing, team leadership, vendor relationships, and project timelines to ensure on-time, on-brand delivery aligned with organizational priorities and equity-centered practices.

Lead product positioning and messaging for Techbridge products, translate technical features into customer-focused benefits, create sales and marketing assets, collaborate cross-functionally, use qualitative and quantitative insights to inform strategy, manage product timelines and campaign execution, and measure program performance.

Lead and own Help Scout's paid and performance marketing strategy to grow signups and revenue. Manage channel mix, creative, bidding, and budget allocation; evaluate new channel investments; partner with Sales/RevOps to tie paid spend to pipeline; align paid and organic acquisition; own AI-driven discovery presence; run rapid experiments; and build a 12–18 month roadmap for scaling the function.

Lead and coach a small product marketing team covering Data Quality, Governance, MDM, and Integration. Own segment narrative, messaging frameworks, launches, cross-functional alignment, sales enablement, AI adoption, and competitive/analyst input to drive pipeline and measurable outcomes.

Lead ecommerce merchandising and integrated marketing across three brands. Own Shopify storefronts, taxonomy, onsite search, promotions, experiments, and measurement. Build and manage a merchandising team, translate commercial priorities into site and campaign execution, and drive improvements in conversion, AOV, retention, and revenue using data and AI-enabled workflows.

Lead enrollment strategy for a portfolio of large employer and health-plan clients: diagnose engagement gaps using data, design and run client-specific activation plans, influence stakeholders, coordinate cross-functional execution, and build the Enrollment Marketing function and playbooks to scale enrollment and activation.

Lead product marketing strategy and GTM for Netskopes SASE suite. Develop messaging, positioning, campaigns, enablement, and metrics. Partner with product, field, channel, and demand teams to drive awareness, pipeline, sales enablement, and business outcomes for SWG, CASB, ZTNA, and SD-WAN solutions.

Lead product marketing strategy and positioning for a B2B SaaS/AI platform. Build and scale the product marketing function, enable sales and support, drive competitive intelligence, own major product launches, and represent the product externally through content and thought leadership. Coach and grow at least one direct report.

Lead end-to-end product marketing for an AI-native commerce SaaS: own positioning, website, demo narratives, sales enablement, customer stories, analyst/press relationships, and buyer education. Conduct weekly customer discovery, iterate messaging with Product and Sales, and use AI tools to accelerate content and measurement. Start as a solo founding PMM, build artifacts that drive revenue, and scale the team only when metrics justify hires.

Lead go-to-market and content strategy for broker-facing insurance products. Design and execute email campaigns, manage broker segmentation and CRM data, produce sales enablement and collateral, support product launches, and collaborate with sales and underwriting to measure engagement and refine messaging.

Manage marketing automation and lifecycle programs across Marketo, Salesforce, 6Sense and related platforms. Design and optimize automations for lead management, routing, attribution, and segmentation; own data hygiene and governance; coordinate marketing-to-sales handoffs; manage Salesforce workflow requests and cross-functional initiatives to improve lead-to-revenue processes.

Lead orchestration of account-based GTM by unifying intent signals, account prioritization, and multi-channel activations. Align Marketing, SDRs, Sales, and Ops to improve pipeline efficiency, reduce duplication, and deliver measurable account engagement and reporting.

Own and execute marketing operations and analytics: manage martech systems and integrations (Marketo, 6sense, webinar tools), build and QA campaigns, develop reporting and Power BI dashboards, analyze funnel and ABX performance, refine attribution and scoring, and create scalable workflows, documentation, and enablement for global and regional teams to drive measurable GTM improvements.

Own and scale Daybreak's DTC growth engine: drive acquisition across paid channels, optimize full-funnel conversion through CRO and lifecycle campaigns, build experimentation and attribution systems, develop forecasting and reporting, and partner with product, operations, and clinical teams to improve patient onboarding and retention.

Lead and optimize email and direct mail enrollment programs, run structured experiments, analyze the enrollment funnel, integrate offline and online channels, support employer/health-plan stakeholders, present insights to leadership, and maintain team marketing operations. Drive segmentation, personalization, creative testing, and lifecycle architecture to increase member enrollments.

Own strategy and execution of paid search campaigns across platforms. Manage keyword strategy, bidding, ad creative, landing page testing, audience layering, budget pacing, and performance analysis. Run A/B experiments, collaborate with Data Science on bidding and attribution models, adopt AI-driven features, and maintain platform relationships to drive efficient customer acquisition and growth.

Lead ASO strategy and execution for Yahoo's flagship apps across Apple App Store and Google Play. Build keyword intelligence, run metadata and creative A/B tests, leverage third-party ASO and analytics tools, influence product quality signals with Product and Engineering, hire and lead an ASO team, and prepare for emerging AI-driven app discovery surfaces to drive sustainable organic growth.

Own and optimize paid acquisition across TikTok, Meta, and Google channels; manage budgets, targeting, and bids to hit CPA/ROAS goals; run high-volume creative testing with Social and Creative teams; analyze performance to scale winners; improve tracking and attribution; build AI-native testing and execution strategies.

Lead strategy and day-to-day execution of direct-response paid social campaigns (primarily Meta and TikTok) to acquire new patients. Optimize and scale campaigns to improve CAC and LTV, manage large monthly budgets, direct data-driven creative testing, run A/B and landing page experiments, build forecasts and reporting, partner with Data and Creative teams, and apply AI tools to automate analysis and workflows.

Own and administer HubSpot and related marketing systems, manage integrations with Salesforce and other platforms, ensure data quality, design lead lifecycle and routing, build dashboards and attribution models, analyze funnel and campaign performance, automate processes, and partner with Sales and Revenue Operations to improve conversion and revenue contribution.