Top Senior Marketing Jobs in Richmond, VA

Lead product marketing for VulcanForms' Industrials offering, defining positioning, go-to-market strategy, and customer messaging. Partner with engineering, commercial, production, and customers to create technical marketing materials, enablement, launch plans, and executive narratives. Monitor market, regulatory, and competitor shifts and support sales and program reviews to drive adoption.

Lead product positioning and messaging for Techbridge products, translate technical features into customer-focused benefits, create sales and marketing assets, collaborate cross-functionally, use qualitative and quantitative insights to inform strategy, manage product timelines and campaign execution, and measure program performance.

Lead and own Help Scout's paid and performance marketing strategy to grow signups and revenue. Manage channel mix, creative, bidding, and budget allocation; evaluate new channel investments; partner with Sales/RevOps to tie paid spend to pipeline; align paid and organic acquisition; own AI-driven discovery presence; run rapid experiments; and build a 12–18 month roadmap for scaling the function.

Lead enrollment strategy for a portfolio of large employer and health-plan clients: diagnose engagement gaps using data, design and run client-specific activation plans, influence stakeholders, coordinate cross-functional execution, and build the Enrollment Marketing function and playbooks to scale enrollment and activation.

Lead product marketing strategy and positioning for a B2B SaaS/AI platform. Build and scale the product marketing function, enable sales and support, drive competitive intelligence, own major product launches, and represent the product externally through content and thought leadership. Coach and grow at least one direct report.

Lead end-to-end product marketing for an AI-native commerce SaaS: own positioning, website, demo narratives, sales enablement, customer stories, analyst/press relationships, and buyer education. Conduct weekly customer discovery, iterate messaging with Product and Sales, and use AI tools to accelerate content and measurement. Start as a solo founding PMM, build artifacts that drive revenue, and scale the team only when metrics justify hires.

Lead strategy and day-to-day execution of direct-response paid social campaigns (primarily Meta and TikTok) to acquire new patients. Optimize and scale campaigns to improve CAC and LTV, manage large monthly budgets, direct data-driven creative testing, run A/B and landing page experiments, build forecasts and reporting, partner with Data and Creative teams, and apply AI tools to automate analysis and workflows.

Own and administer HubSpot and related marketing systems, manage integrations with Salesforce and other platforms, ensure data quality, design lead lifecycle and routing, build dashboards and attribution models, analyze funnel and campaign performance, automate processes, and partner with Sales and Revenue Operations to improve conversion and revenue contribution.

Own growth marketing for Ad Studio: launch and optimize paid channels (LinkedIn, Meta, Google), create lead magnets, run webinars, build funnel reporting (CPL, conversion, pipeline), and iterate like a founder to drive pipeline and revenue for a B2B SaaS AI product.

Lead content planning and editorial operations for member, sponsor, and prospect communications. Develop and execute GTM campaigns, repurpose content into thought leadership and demand-gen, manage contractors, and optimize email and web nurture flows through testing and analytics to improve engagement, conversions, and strategic KPIs.

Own product marketing for a technical AI-infrastructure startup: positioning, messaging, launches, packaging, customer stories, competitive differentiation, sales enablement, and market feedback to shape product roadmap and adoption among AI-native teams and enterprises.

Lead and scale paid social acquisition across Meta and emerging channels. Own campaign strategy, creative testing, budget pacing, tracking, full-funnel measurement, and optimization to drive qualified leads, booked conversations, enrollments, retention, and long-term value. Collaborate with creative, analytics, product, and operations, and manage/mentor team members or external partners.

Conscious Talent seeks marketing leaders with 6+ years of experience to define and execute marketing strategies, build teams, and foster a values-driven culture.

The Digital Marketing Manager develops and executes the global digital marketing strategy, ensuring effective engagement across digital channels and compliance in a regulated medical environment.

Own messaging, positioning, and enablement for the private equity segment. Build PE personas and playbooks, support Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, and use AI tooling to accelerate content production while partnering cross-functionally with Sales, Demand Gen, Product, and Customer Marketing.

The Partner Marketing Manager will build and execute marketing programs and campaigns to drive growth through channel partners, collaborating with various teams to ensure alignment and optimize performance.

Lead marketing operations and analytics, owning MarTech stack, lead lifecycle, attribution, reporting, and forecasting. Build and manage a high-performing team, align with Revenue Ops/Sales/Finance, run experimentation, govern data/UTM/taxonomy, and translate analytics into executive insights to drive measurable revenue impact.

The Senior Revenue Intelligence Operations Manager drives operational efficiency and analytics in marketing for Veeam, supporting revenue goals and managing cross-functional projects to enhance field marketing effectiveness.

Lead growth and lifecycle marketing by translating complex AI product capabilities into compelling copy and multi-touch programs. Build AI-powered marketing systems, run high-velocity experiments across funnel channels, own lifecycle and in-app messaging, and partner with product and growth teams to drive onboarding, retention, expansion, and feature launches.

Own audience intelligence and messaging architecture to create centralized persona frameworks and messaging systems. Integrate competitive and consumer insights, partner with product and brand teams, enable cross-functional workflows, and translate strategy into usable language for brand, digital, retail, and sales. Establish rhythms to share audience context and leverage AI tools to scale research and prototype frameworks.

Lead product marketing strategy and GTM for Tive's hardware and software portfolio. Own messaging, vertical positioning, market intelligence, launches, sales enablement, and content. Manage and mentor a Senior Product Marketing Manager and build scalable processes to support growth.

Lead performance marketing for enterprise clients: define campaign structures, manage >$500k/month ad spend across major platforms, interface with clients, hire and manage marketers, and translate marketing processes into product requirements while analyzing data with statistical methods.

Lead and scale the marketing organization to drive payer adoption, patient demand, and brand positioning. Own brand, product marketing, commercial enablement, analytics, and marketing operations. Translate clinical outcomes and value-based care data into compelling narratives for health plans, build measurement systems, and partner cross-functionally to accelerate enterprise growth.

Lead segment strategy, validation, and GTM for priority audiences. Design experiments to prove product-market fit by segment, translate insights into positioning and playbooks, and enable cross-functional teams to execute growth and retention initiatives.

Serve as the day-to-day strategic lead for CPG clients across DTC, retail, and Amazon ecosystems. Translate data into actionable insights, coordinate cross-channel teams (paid, SEO, content, influencer), lead client communications, advise on channel mix and investment allocation, support strategy and renewals, and use Nova and Iris to monitor performance and surface issues proactively.