Top Senior Marketing Jobs in Richmond, VA

Lead retention strategy and execution for a portfolio of eCommerce/DTC brands, creating high-converting email and SMS campaigns, building lifecycle automations, analyzing performance metrics, advising clients, and collaborating with design and account teams to improve CLV and repeat purchase rates.

The Vice President, Growth and Marketing leads and optimizes the marketing organization, focusing on customer acquisition, retention, and performance metrics. They collaborate across teams to align marketing with business goals, drive experimentation, and manage financial models for growth performance.

The Marketing Director will lead viral marketing campaigns across web, social media, and news outlets, enhancing QED's online presence.

The Senior Business Systems Analyst - Marketing Technology bridges business processes with technical execution, translating business requirements into functional specifications while collaborating with product management and engineering teams.

Own strategy and performance of the B2B SaaS website: define persona-driven journeys, set standards and roadmaps, direct dev and design execution, run A/B and multivariate testing, optimize SEO/AEO/GEO and structured data, measure and report KPIs, and align web experience with product, marketing, demand gen and sales to drive pipeline and revenue.

Lead proposal development and pursuit processes for aligned practices: analyze RFXs, manage schedules and teams, create tailored RFP/RFI/RFQ responses, design visually compelling materials using InDesign/Adobe Creative Suite, proofread and ensure brand/compliance, support other coordinators, and drive continuous improvement and proposal metrics.

The Senior GEO & Content Strategist will manage and execute SEO initiatives across client portfolios, produce AI-driven content, build pages in CMS, and drive operational excellence while collaborating with various teams in a fast-paced environment.

Own and execute end-to-end demand generation and ABM programs to drive qualified pipeline and revenue for healthcare procurement and payment solutions. Build multi-channel campaigns, manage marketing automation and Salesforce integration, own lead scoring/attribution and funnel analytics, and align closely with Sales, Product, and Customer Success to accelerate opportunities and improve conversion.

Drive product go-to-market strategies for Wiz's cloud security offerings, creating messaging, launching features, and enabling sales teams.

The Principal Product Marketing Manager will define AI-focused narratives, lead omnichannel storytelling, and own go-to-market strategies while aligning with senior leadership and cross-functional teams to drive success in product marketing.

Lead go-to-market for Actian's vector, embedded edge, and multi-model databases across net-new acquisition and cross-sell. Own positioning, monthly launches, field enablement, MOFU/BOFU content, and global event/analyst/PR enablement. Coordinate across product, web, design, sales enablement and demand generation to drive pipeline and expansion.

Lead full-funnel growth marketing for ZyraTalk, owning acquisition, GTM launches, marketing operations, and customer retention. Execute paid search, SEO, landing page optimization, reporting, cross-sell campaigns, and onboarding cadences. Partner with Sales, BDRs, Product, and Marketing Ops to drive SALs, pipeline contribution, and reduce churn.

Lead competitive intelligence and market research across Outreach's AI and revenue platform portfolio. Translate market, customer, and competitor insights into differentiated positioning, battlecards, enablement, and strategic recommendations to influence GTM strategy, product decisions, and executive priorities. Represent Outreach externally and drive cross-functional initiatives that improve win rates and competitive positioning.

The SEM Senior Account Manager will develop and execute SEM strategies, manage PPC campaigns, analyze performance data, and lead a team.

Lead and build AristaMD's marketing function across growth/usage, account-based marketing, and thought leadership. Own campaign execution, HubSpot-driven marketing operations, ABM automation, content and event strategy, PR, messaging, sales enablement, and processes. Start hands-on and scale to hire and lead a cross-functional marketing team, partnering closely with Revenue Ops, Sales, and Clinical leadership to drive utilization, engagement, and pipeline.

Serve as day-to-day strategic lead for 4–6 fashion/DTC accounts: translate performance data into client narratives, coordinate paid social, influencer, creative, SEO and lifecycle teams, track creative and cohort behavior, support retention and seasonal campaign planning, use Nova and Iris and AI tools to surface insights and drive revenue growth and client retention.

Lead a portfolio of 4-6 fashion/apparel accounts, diagnose growth constraints, build and execute cross-channel marketing roadmaps, drive retention and expansion, manage client relationships, coordinate paid/social/SEO/influencer/email/creative teams, use proprietary tools (nova, Iris, Pulse, Power Circuit), and coach analysts.

Lead global brand planning and North America execution for thatgamecompany, designing narrative-driven campaigns, managing budgets and KPIs, fostering community-first strategies, partnering with creators and creative teams, driving licensing opportunities, and running agile experiments while overseeing project management and cross-functional workflows.

Lead sales enablement strategy and execution for product marketing: create messaging, sales content, partner kits, and global training; align enablement with revenue goals; measure adoption and improve assets for sales, partners, and customer-facing teams.

Lead creation and optimization of high-value marketing content (blogs, guides, case studies, social, emails, video scripts), manage social channels, collaborate cross-functionally, support SEO and speaking/webinar content, build AI-driven content workflows, track performance, and support earned media to drive brand awareness and pipeline.

The Performance Marketing Manager will optimize auction marketing results through data insights and technology, managing large campaigns and driving measurable ROI.

Lead pursuit and proposal efforts across offices and market sectors, develop capture plans and sector marketing strategies, manage high-profile proposals, mentor pursuit staff, oversee pipeline tracking and reporting, and collaborate with technical, business development, and corporate marketing teams to drive growth and improve pursuit processes.

Lead product marketing strategy to define ICPs, positioning, messaging, value frameworks, competitive narrative, and lifecycle storytelling. Partner cross-functionally to inform roadmap, pricing, packaging, launches, and value realization across Product, Sales, Marketing, and Customer Success.

Lead creation of high-performing marketing creative across paid social, landing pages, email, lifecycle campaigns, and product storytelling. Rapidly generate, test, iterate, and scale visual concepts and motion/video assets (including AI-generated video). Maintain and evolve brand systems and Figma libraries, collaborate with growth and product marketing, and evaluate emerging AI creative tools to improve performance and creative velocity.

Lead Sequencing’s brand and product marketing: define positioning, messaging, and go-to-market for whole genome and health insight products. Translate complex genomics into clear, trust-building narratives; run launches across web, email, social, and partners; align brand with growth and product teams; enable sales and support with collateral; use customer research and data to refine messaging and measure brand/product health.