Top Marketing Jobs in Madison, WI

Write and lead creative B2B copy across campaigns and channels, collaborating with designers and strategists to simplify complex tech messaging, present work to clients, own copy decisions, and maintain high standards of craft and accuracy.

The Head of Growth Marketing will drive enterprise pipeline generation and category awareness through innovative marketing strategies, focusing on AI search visibility. This role involves scaling B2B SaaS revenue, implementing marketing automation, and engaging with industry leaders.

The Senior Product Marketing Manager will lead Apptega's market positioning, content strategy, and demand generation, focusing on the cybersecurity and GRC sectors.

The Lifecycle Marketing Manager will oversee consumer retention and engagement programs, focusing on enhancing the customer lifecycle through strategic marketing initiatives and collaboration with Product and Engineering teams.

This job invites applications for unspecified positions within a growth marketing agency, focusing on collaboration and personal development.

Lead end-to-end execution of GoFundMe's flagship customer conference and support field and brand events. Manage logistics, vendors, budgets, run-of-show, on-site leadership, and cross-functional stakeholder alignment. Track KPIs and compile post-event recaps, build scalable processes, negotiate contracts, and mentor junior team members to improve event operations and program scalability.

Contract content marketer producing campaign-driven B2B legal tech content for plaintiff law firms: long-form blogs, emails, case studies, landing pages, and social media. Collaborate with product marketing and SMEs, maintain brand voice, apply SEO, support product launches, and adapt messaging for enterprise and mid-market segments. 10–15 hours/week ongoing engagement.

Lead and execute integrated marketing campaigns for CRAFTSMAN+, creating content, managing email and website/SEO, enabling sales with collateral, and tracking performance to drive awareness, engagement, and pipeline for both SaaS and creative services.

As a Growth Marketing Specialist at Nexo, you'll drive market strategies in Brazil, optimize customer experiences, and shape brand messaging. You'll leverage data for insights, manage stakeholders, and adopt a hands-on approach to acquire high-net-worth individuals, all while enhancing brand reputation.

Own product marketing for a construction-focused SaaS: shape positioning and messaging with product, lead end-to-end launches, drive adoption and in-app lifecycle campaigns, enable sales with battle cards and training, and run competitive analysis and pricing/packaging strategy.

Identify, engage, and secure influencer partnerships across verticals; negotiate and manage contracts and compensation; analyze social metrics to inform strategy; maintain talent database; support pitches, campaign execution, and cross-team collaboration with Marketing and Talent.

Lead brand identity, content strategy, influencer and social programs to drive organic audience growth and consistent brand voice. Build editorial roadmaps, measure content and influencer KPIs, manage agencies/contractors, and align brand efforts with demand generation, product marketing, and PR.

Lead creative strategy and scaled production for paid performance campaigns across Meta, TikTok, YouTube and mobile ad networks. Develop concept-driven, high-volume creative pipelines using traditional and AI-generated production, own performance analytics and testing frameworks, manage agencies and cross-functional teams, and establish QC processes to iterate on creatives that lower CPIs and drive user acquisition and engagement.

Lead end-to-end B2B integrated marketing to drive pipeline and revenue. Build and execute multi-channel demand generation (paid, email, social, webinars, events), optimize digital campaigns and website, create content for broker/HR education, align with sales/rev ops, and scale marketing automation and AI-driven processes.

Own a portfolio of 4-6 lifestyle accounts as the day-to-day strategic lead, translating data into full-funnel insights, coordinating cross-channel teams (paid, SEO, content, email, creative), and driving retention and revenue growth. Lead client calls, support quarterly strategy and renewals, employ AI and Power Digital tools (nova, Iris, Power Circuit), and ensure performance narratives guide client decisions while maintaining high retention and service expansion.

Plan and execute integrated marketing campaigns across content, social, email, and community. Own content calendar and social presence, coordinate co-marketing with partners, produce launch assets with Design, track campaign performance, and support BD/leadership with materials translating complex RWA/DeFi concepts into clear narratives.

Plan and execute integrated multi-channel marketing campaigns (content, social, email, community, partner co-marketing). Create and manage content calendar, grow social and community presence, coordinate with Design and BD, track campaign performance, and produce materials for leadership, conferences, and press to drive awareness and adoption of Plume's RWA tokenization platform.

Support enterprise GTM by creating and customizing sales narratives, decks, ROI frameworks, and customer stories. Partner with AEs, Solutions Engineers, and Customer Success to produce deal-specific content that advances complex, multi-stakeholder opportunities. Build reusable content libraries, participate in deal reviews and account plans, translate technical proofs into CFO-facing business cases, and support expansion into new industries and lines of business.

Own and evolve Cresta.com as a growth engine: define website strategy and roadmap, run CRO and A/B testing programs, manage Webflow CMS operations, oversee localization, partner with agencies and stakeholders, and build analytics and experimentation pipelines to drive MQLs and revenue.

Lead end-to-end lifecycle marketing for B2B2C and B2B audiences, building multi-channel journeys (email, SMS, in-app) in Customer.io and HubSpot. Partner cross-functionally to define segments, triggers, and campaigns, use data and AI to optimize performance, ensure HIPAA-compliant communications, and drive activation, retention, and advocacy.

Lead technical product marketing for Sourcegraph's developer-focused search and code change products. Translate product capabilities into messaging, run launches, enable enterprise sales, partner with Demand Gen and DevRel on campaigns, and measure revenue impact to shape GTM strategy.

Lead go-to-market strategy and adoption for Stripe Billing products. Build and manage a product marketing team, synthesize customer and market insights, create positioning and messaging, partner with GTM functions, run launches and growth initiatives, and define success metrics.

Owner of positioning, go-to-market, demand generation, content, and lifecycle for AI-built early-stage products. Drive pipeline from early access to renewal, craft messaging, launch products, measure funnel performance, and enable founders to sell.

Lead partner marketing programs end-to-end: build co-marketing campaigns, manage joint events and field activations, own partner relationships, define and measure partner-sourced pipeline and program metrics, and coordinate cross-functionally to drive revenue contribution from strategic partners.

Lead paid search and social strategy for multiple client accounts, managing campaign setup, optimization, budgets, testing, reporting, and client communication. Provide strategic recommendations, mentor team members, collaborate cross-functionally, and drive continuous improvement in paid media performance.