The Role
The Lifecycle Marketing Manager will oversee consumer retention and engagement programs, focusing on enhancing the customer lifecycle through strategic marketing initiatives and collaboration with Product and Engineering teams.
Summary Generated by Built In
About DeleteMe:
DeleteMe is the leader in proactive privacy protection. We help security teams reduce their human attack surface by continuously monitoring and removing exposed personal data (PII) from the open web — the very data threat actors use to launch social engineering, phishing, Gen-AI deepfake, doxxing campaigns, physical threats, and identity fraud.
Operating as a fast-paced, global SaaS company, DeleteMe serves both consumers and enterprises. DeleteMe has completed over 100 million opt-out removals, helping customers reduce risks associated with identity theft, spam, doxxing, and other cybersecurity threats. We deliver detailed privacy reports, continuous monitoring, and expert support to ensure ongoing protection.
DeleteMe acts as a scalable, managed defense layer for your most vulnerable attack vector: your people. That’s why 30% of the Fortune 100, top tech firms, major banks, federal agencies, and U.S. states rely on DeleteMe to protect their workforce.
DeleteMe is led by a passionate and experienced team and driven by a powerful mission to empower consumers with privacy.
Job Summary:
We’re looking for a Lifecycle Marketing Manager to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails—it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention.
You’ll work closely with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints, tackle churn with precision, and ensure that our messaging not only reaches the inbox—but drives action.
This is a strategic, hands-on role for someone who thrives at the intersection of marketing and product.
Job Responsibilities:
- Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS.
- Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.
- Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience.
- Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards.
- Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time.
- Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers.
- Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention.
- Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions.
- Report on lifecycle KPIs and build dashboards to track performance over time.
Job Requirements:
- Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses.
- Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing.
- Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR).
- Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar.
- Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy).
- Exceptional communicator and project manager with a bias for action.
- Passion for online privacy, consumer protection, and making the web safer for everyone.
- This role may require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy.
What We Offer:
- Comprehensive health benefits - Medical, Vision, Dental
- 401k retirement plan
- Paid Parental Leave
- 20 days of Paid Time Off
- 11 Company-Paid Holidays
- Birthday Off
- Work From Home Stipend
- Cell Phone Reimbursement
- Fitness Membership Reimbursement
- Child Care Reimbursement
- DeleteMe Gold Membership
- Discounted DM Plans for Friends and Family
Benefits and eligibility may vary based on role, location, employment status, and other factors.
Skills Required
- Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles
- Strong track record of working cross-functionally with Product and Engineering
- Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR)
- Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar
- Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL
- Exceptional communicator and project manager with a bias for action
- Passion for online privacy, consumer protection, and making the web safer for everyone
Am I A Good Fit?
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The Company
What We Do
Your personal information is available for public consumption. This makes you–and the organization you work for–an easy target for abuses ranging from identity theft, robocalls, and spam texts to social engineering, and executive and employee threats. DeleteMe removes unwanted instances of personal information from online sources; making it simple for our customers to keep their personal data from being used and abused by others. With over 35 Million individual pieces of data removed since 2010, DeleteMe is the category-defining market leader in the personal data removal space.
