Product Marketing Lead, Billing

Posted 2 Months Ago
2 Locations
Remote
Expert/Leader
Payments • Software
The Role
Lead go-to-market strategy and adoption for Stripe Billing products. Build and manage a product marketing team, synthesize customer and market insights, create positioning and messaging, partner with GTM functions, run launches and growth initiatives, and define success metrics.
Summary Generated by Built In
About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world's largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts.

We are looking for an experienced product marketing leader to own our go-to-market strategy and grow adoption for Stripe Billing—which includes Subscriptions, Invoicing, and Metronome.

What you'll do
  • Define and lead the go-to-market strategy for all Billing products, including segmentation, target audiences, positioning, launches, and post-launch adoption.
  • Build, lead, and develop a high-performing team of product marketers, setting clear priorities and raising the bar for strategic thinking, customer insight, and execution.
  • Synthesize customer, market, and competitive insights to inform product strategy, roadmap prioritization, and differentiated commercialization plans.
  • Develop clear, compelling positioning and messaging that translates complex revenue-management capabilities into value for executive and technical audiences.
  • Partner with Sales, Partnerships, Demand Generation, and Campaigns to equip go-to-market teams with the narratives, enablement, and programs needed to engage enterprise customers effectively.
  • Lead cross-functional teams through high-stakes launches and growth initiatives, aligning senior stakeholders around decisions, sequencing, and customer outcomes.
  • Establish success metrics and use customer, sales, and product data to assess performance, identify growth opportunities, and improve go-to-market strategy over time.
  • Represent the product area in executive narratives, customer conversations, and key industry moments, building credibility with enterprise audiences and internal leaders.
Minimum requirements
  • 15+ years of product marketing experience, preferably in B2B technology
  • 5+ years of experience managing teams, with a proven record of building and leading high-performing, highly cross-functional teams
  • Deep experience marketing to enterprise audiences, with a demonstrated ability to understand complex buying committees, long sales cycles, and sophisticated business needs.
  • High comfort toggling between big-picture strategy and detailed execution, with a strong bias to action.
  • Excellent communication and presentation abilities, with a proven track record of explaining complex technical concepts in ways that executive, technical, and non-technical audiences can understand.
Preferred qualifications
  • Experience in billing, payments, subscription management, financial operations, or an adjacent industry.
  • Experience marketing to AI companies 

Skills Required

  • 15+ years of product marketing experience
  • Experience in B2B technology (preferred)
  • 5+ years managing teams with a record of building and leading high-performing product marketing teams
  • Deep experience marketing to enterprise audiences and understanding complex buying committees and long sales cycles
  • Ability to toggle between strategy and execution with a strong bias to action
  • Excellent communication and presentation skills; explain complex technical concepts to varied audiences
  • Experience in billing, payments, subscription management, or financial operations
  • Experience marketing to AI companies

Stripe Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stripe and has not been reviewed or approved by Stripe.

  • Healthcare Strength — Healthcare is described as comprehensive, including medical, dental, vision, EAP, and mental‑health support such as therapy sessions; wellness resources are consistently highlighted across materials. Coverage breadth and depth are repeatedly positioned as a core strength.
  • Parental & Family Support — Paid parental leave for birthing and non‑birthing parents, fertility benefits, and adoption assistance are emphasized, making family support a standout element. Feedback suggests these programs compare favorably to common tech benchmarks.
  • Wellbeing & Lifestyle Benefits — Wellness stipends, gym reimbursement, and onsite meals/snacks (where available) are commonly offered, with flexible lifestyle funds supporting varied needs globally. Education stipends and similar perks further bolster day‑to‑day wellbeing.

Stripe Insights

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The Company
HQ: San Francisco, CA
5,360 Employees
Year Founded: 2010

What We Do

Stripe is a technology company that builds economic infrastructure for the internet. Businesses of every size—from new startups to public companies like Salesforce and Facebook—use the company’s software to accept online payments and run technically sophisticated financial operations in more than 100 countries. Stripe helps new companies get started and grow their revenues, and established businesses accelerate into new markets and launch new business models. Over the long term, Stripe aims to increase the GDP of the internet.

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