We're hiring a founding growth marketer to take a running growth engine much further. Your goal: drive aggressive brand awareness and category mindshare, fast, and turn it into both enterprise pipeline and PLG trials. You'll own the channels, run the experiments, and build a small team.
About Writesonic
We're an AI Search Visibility Platform: we help brands get found by AI search engines like ChatGPT, Claude, and Google AI Overviews. The category is GEO / AEO, and we lead it. But that's the wedge. We've now shipped the next layer in beta: an agentic marketing operating system, one platform where a human directs a team of AI agents across the whole funnel. Most tools just diagnose. We do the work: agents run SEO, content, PR, and AI search as one daily loop, and a human directs and approves.
• Stage: YC S21, profitable, seed-funded ($2.6M), strong enterprise traction.
• We beat: Profound, AirOps, Peec, Semrush, on product speed and an AI-native approach.
• Team: lean and engineering-heavy. Marketing today is 2 junior growth marketers plus Sam. You'll hire 2-3 more.
The role
Drive brand awareness and mindshare through fast, timeboxed experiments, then convert that attention into enterprise pipeline and PLG trials. Both motions run off the same digital channels, so awareness is the top of the funnel that feeds both at once. Think Semrush: even at enterprise scale, pipeline still runs through PLG-style digital marketing. This isn't greenfield. The channels, infrastructure, and data exist. You inherit a working system, make it better, and open new channels on top, so Sam can focus on product and enterprise sales.
What you own:
• Paid acquisition (Google, Meta, LinkedIn): take over, optimize, scale.
• Content and SEO/GEO: organic and AI-search visibility.
• Lifecycle: onboarding, activation, retention flows.
• New-channel experiments: podcasts, YouTube, free tools, influencers, community.
• LinkedIn and personal brand (we sell to marketers).
• Build and manage the growth team (2 existing + 2-3 new hires).
Requirements
A mid-senior IC or first-time manager with strong fundamentals, a growth mindset, and the hunger to move fast. We bet on potential over pedigree.
• T-shaped: deep in at least one channel (paid, SEO, lifecycle, social), capable across all, from
doing the work yourself.
• Experiments-driven: you run 2-3 week timeboxed tests, then kill or scale.
• AI-native: you use AI daily. Non-negotiable.
• Builder: you stand up channels and playbooks from scratch, then build a team around them.
• 5-10 years in growth or digital marketing, B2B SaaS preferred (adjacent verticals fine).
Nice to have:
Active on LinkedIn/podcasts; experience at a PLG company that added enterprise (Notion, Grammarly, Loom); managed $500K+ ad spend directly; SEO/content with pipeline attribution.
Not a fit if you only delegate, you're single-channel (just email or just events/ABM), you're big-company- only with no startup/build experience, you don't use AI, or you need a team of 10+ to function. Think founding growth marketer at Series A/B, not VP Marketing at Series D.
Why it's compelling
• Category-defining: build the growth engine for a new category, a career-defining story.
• Real ownership: you own the entire growth function and build it your way.
• Founder who gets it: Sam has done this work, won't second-guess good experiments, unblocks fast.
• Profitable and growing: no runway anxiety, real revenue, meaningful equity.
Process
Recruiter screen → founder intro → founder deep-dive on channels → take-home brief + presentation → call with Head of GTM → final call. We move fast: first screen to offer in two weeks for the right person.
Skills Required
- Scaled a B2B SaaS company from $5M to $20M+ ARR
- Proven track record generating enterprise pipeline ($20K+ ACVs)
- Built marketing function at Series A/B company
- Active LinkedIn presence with 10K+ followers and regular engagement
- Hands-on experience with marketing automation, CRM, and analytics tools
- Existing network of top CMOs and marketing leaders
- Built and optimized paid campaigns ($100K+ monthly spend)
What We Do
Writesonic is the complete GEO/AEO platform that tracks your brand's AI search visibility, identifies where competitors beat you, and executes the fixes—creating new content, refreshing existing pages, earning citations, and engaging on Reddit. In partnership with Microsoft, we're helping brands improve their presence on AI Search i.e. GEO (Generative Engine Optimization) - because 89% of B2B buyers now use AI for research, and if you're not in those answers, you're not in the deal. What Writesonic does differently: We don't just track AI visibility - we fix it. Our GEO platform shows exactly where ChatGPT and 10+ other AI platforms mention competitors instead of you, then gives you the playbook: - Which high-authority sites AI trusts (TechRadar, Reddit, etc.) - What content actually gets cited and why - How to fix technical barriers blocking AI crawlers - Real AI search volumes from 120M+ conversations Plus AI agents that automate your entire marketing workflow - SEO and content strategy, content creation and optimization, distribution. What takes teams weeks, we do in hours. Used by 13,000+ marketers. 15,000+ five-star reviews across G2, Trustpilot, and Capterra. Backed by YC and leading investors: - HOF Capital (Uber, Stripe, Alibaba) - Rebel Fund (founded by Instacart, Reddit founders) - Soma Capital (Deel, Rippling, Razorpay) - Amino Capital (Zoom, Webflow, Rippling)
