Top Marketing Jobs in Madison, WI

Define end-to-end marketing strategy for BTC Inc.'s live events portfolio, including positioning, audience targeting, campaign architecture, and messaging. Produce clear, delegable strategy briefs, conduct competitive and audience research, track performance data to refine campaigns, and align cross-functionally with events, growth, content, social, and sponsorship teams.

Support the Director of ABM to build, run, and optimize account-based programs. Manage account lists, intent signals, tiering, scoring, and dashboards in 6Sense/Demandbase. Translate insights into targeting and campaign briefs, coordinate with channel teams, support playbook and GTM development, and represent ABM performance on client calls. Employ AI and Power Digital's nova to improve reporting and pipeline influence.

Lead and scale ABM strategy and execution across B2B clients, architecting playbooks, intent and account scoring, multi-channel orchestration, and measurement. Manage platform implementations (6Sense/Demandbase), integrate with Martech, collaborate cross-functionally, present to clients, and mentor team members to drive pipeline and revenue.

Own product marketing for Boulevards enterprise, multi-location segment: define ICP and positioning, build upmarket narrative and sales enablement, support strategic deals, and influence product strategy through structured buyer insights to drive win rates and platform adoption.

Build and scale ElevenLabs' affiliate and partner referral program end-to-end: recruit and onboard partners, design commissions and payouts, implement tracking and fraud controls, optimize performance and unit economics, and collaborate cross-functionally with creative, product marketing, finance, and legal.

As the Director of Product Marketing, you will define messaging, positioning, and sales enablement for Cogent's AI-driven cybersecurity solutions, targeting and engaging enterprise buyers effectively.

Lead client relationships, oversee delivery teams, manage project lifecycles, and drive digital marketing strategy (SEO, PPC, social, email). Mentor account managers, ensure on-time/on-budget delivery, report performance, and identify growth and optimization opportunities.

Own lifecycle and retention strategy for multiple DTC eCommerce clients. Build monthly email and SMS campaign calendars, write conversion-focused copy, optimize automated flows, analyze performance, present insights to clients, and collaborate with design and ops to launch campaigns and expand retention opportunities.

Lead retention strategy and execution for a portfolio of eCommerce/DTC brands, creating high-converting email and SMS campaigns, building lifecycle automations, analyzing performance metrics, advising clients, and collaborating with design and account teams to improve CLV and repeat purchase rates.

The Vice President, Growth and Marketing leads and optimizes the marketing organization, focusing on customer acquisition, retention, and performance metrics. They collaborate across teams to align marketing with business goals, drive experimentation, and manage financial models for growth performance.

The Marketing Director will lead viral marketing campaigns across web, social media, and news outlets, enhancing QED's online presence.

Lead lifecycle CRM and retention for an ecommerce portfolio: design automated, personalized journeys across email, SMS, direct mail, loyalty and push; run A/B tests and churn modeling with Data; partner cross-functionally with Growth, Brand, Finance, Product to drive acquisition, onboarding, retention, and forecast business impact.

The Senior Business Systems Analyst - Marketing Technology bridges business processes with technical execution, translating business requirements into functional specifications while collaborating with product management and engineering teams.

Own strategy and performance of the B2B SaaS website: define persona-driven journeys, set standards and roadmaps, direct dev and design execution, run A/B and multivariate testing, optimize SEO/AEO/GEO and structured data, measure and report KPIs, and align web experience with product, marketing, demand gen and sales to drive pipeline and revenue.

As a Content Marketing Intern, you will assist in executing Reedsy's content strategy, focusing on SEO, content creation, and promotion to acquire leads.

Manage ad trafficking, campaign setup, and email marketing across display, social, and email channels. Coordinate creatives, monitor performance, troubleshoot tracking, ensure compliance, and maintain partner relationships while optimizing campaigns and reporting insights.

The Senior GEO & Content Strategist will manage and execute SEO initiatives across client portfolios, produce AI-driven content, build pages in CMS, and drive operational excellence while collaborating with various teams in a fast-paced environment.

Lead and execute ShipMonk’s full-funnel performance marketing across paid media, SEO, CRO, and retention. Build acquisition programs, run experiments, manage budget and attribution, track analytics, and partner cross-functionally to drive growth and LTV.

Drive product go-to-market strategies for Wiz's cloud security offerings, creating messaging, launching features, and enabling sales teams.

Build and run DeleteMe's public sector marketing programs: manage events, create federal/state-specific content, enable sales with capture materials, support RFI/RFP responses, track event ROI and pipeline influence.

The Growth Specialist will manage and optimize Google Ads campaigns, analyze performance, and expand into remarketing and social channels while owning a budget and targets.

As an Account Coordinator, you will support digital marketing campaigns by tracking projects, managing timelines, and communicating with clients. You'll collaborate with Account Managers and internal teams to ensure project efficiency and growth, while learning key digital marketing platforms.

The SEM Senior Account Manager will develop and execute SEM strategies, manage PPC campaigns, analyze performance data, and lead a team.

As an SEM Account Manager, you'll manage search engine marketing efforts, optimize PPC campaigns, conduct keyword research, and analyze performance metrics.

Lead product marketing for Arena's PLM and QMS portfolio: define positioning, go-to-market strategy, launches, sales enablement, market intelligence, and customer marketing. Build and coach a global team, drive competitive analysis and customer advocacy, align cross-functional stakeholders, and measure outcomes to grow customer acquisition, expansion, and retention.