Top Marketing Jobs in Madison, WI

Lead and build a product marketing function that defines positioning, drives adoption and retention for an AI-first B2B SaaS platform. Own market narrative, GTM strategies, experimentation-driven programs, enablement for sales/partners, evangelism, and hands-on team leadership to measure and improve customer outcomes.

Lead B2B marketing for Brave Search APIs, focusing on brand awareness, user journey optimization, content creation, and analytics to drive subscriptions.

Own product marketing for Alteryx CDP & Data Connectivity portfolio—Live Query, OCR Tools, Intel Suite, Data Products, and Connect. Build positioning, launch plans, enablement, competitive battlecards, demos, and case studies. Partner cross-functionally with Product Management, Sales, Ecosystem teams, and field to drive GTM, messaging, and ecosystem alignment for cloud data platforms and data integration scenarios.

Own and execute Chili Piper's global events program end-to-end: plan the annual calendar, manage logistics, budgets, vendors, and on-site execution; build landing pages, run CRM exports and email promotion, produce webinars, track attendance and pipeline impact, and amplify event content while collaborating with Marketing, Sales, and Partnerships.

Lead brand marketing strategy and integrated campaigns to drive awareness, acquisition, and revenue. Build long-term brand architecture, manage agencies, partner cross-functionally, mentor the Brand team, and measure campaign performance to inform future planning and demand generation.

Build and lead Vitalize's marketing function end-to-end: define strategy, generate enterprise pipeline, align with Sales, drive product positioning and launches, convert customer outcomes into advocacy, hire and develop the marketing team, and scale systems and processes to make marketing a primary growth engine.

Own go-to-market for Coaching and Personnel product categories: gather market, customer, and competitive insights; define positioning and messaging; lead product launches and multi-channel campaigns; build enablement, playbooks, and training for Sales and CS; use Customer.io to drive adoption; define and track KPIs; create AI-driven workflows and partner with Product, Sales, Customer Success, and Executive leadership to grow adoption.

Lead post-lead re-engagement for Annuities by designing multi-channel campaigns, lifecycle automation, experiments, and self-serve tools to increase retention and LTV while reducing agent workload. Build triggered messaging, agent-personalized follow-up tooling, and interactive client tools; partner with Data, PM, and ops to segment users and optimize performance via A/B testing and SQL-driven analysis.

Build polished, responsive marketing emails using templates and creative assets; QA proofs, validate links and personalization, ensure cross-device rendering, manage multiple production requests, maintain asset organization and follow brand and accessibility standards.

Support day-to-day execution of performance marketing by QAing ad creatives, preparing basic reports, organizing A/B tests, maintaining Asana project tracking, creating presentations, using AI tools to streamline tasks, and completing recurring operational duties while following established processes and meeting deadlines.

Lead content planning and editorial operations for member, sponsor, and prospect communications. Build and execute GTM campaigns, email lifecycle and re-engagement flows, repurpose content into thought leadership and demand-gen assets, test and analyze performance, and manage contractors and cross-functional stakeholders to meet KPIs and brand voice.

Lead organic social and content strategy (primarily LinkedIn), produce and optimize SEO-driven blog and web content, manage digital PR and podcast outreach, create multi-format marketing materials, monitor organic performance and report insights, and collaborate cross-functionally to support launches and growth.

Hands-on growth marketer responsible for designing and executing full-funnel B2B demand generation programs. Manage paid acquisition, optimize funnels and landing pages, run ABM and field marketing initiatives, partner with sales, leverage AI/LLM agents and marketing automation to drive qualified pipeline and improve key growth metrics.

Design and deliver high-quality brand and marketing assets across digital and offline channels. Own creative concepts, evolve brand systems, translate complex B2B product ideas into clear visuals, and prepare production-ready assets for campaigns, web, social, events, and presentations.

Build Aditude's product marketing function: define positioning, buyer personas, competitive intelligence, and sales enablement. Create messaging, documentation, product architecture, and enablement programs. Partner with Product, Engineering, and Marketing to track KPIs and drive enterprise adoption.

Lead creation and optimization of performance-focused ad creatives from concept to scale. Translate marketing hypotheses into testable assets, run rapid experiments, analyze CTR/CPA/ROAS results, iterate based on data, and collaborate with marketing teams to scale winning concepts while eliminating underperformers.

Contractor will design and build marketing analytics dashboards and client reports (Power BI), translate stakeholder needs into visualizations and technical requirements, define measurement frameworks and KPIs, liaise between client delivery and engineering, and improve cross-channel campaign reporting for healthcare/pharma clients.

Lead Elastic's Observability Product Marketing team to define messaging, GTM strategy, and field enablement. Provide market and competitive thought leadership, create technical content and sales enablement, hire and develop PMM talent, represent the company at events, and act as the internal expert on SRE and developer personas.

Lead advisor-facing demand generation for the Advisor Marketing Platform: develop ICPs, positioning, multi-channel campaigns, webinars/events, content and enablement, run experiments with Marketing Operations, and scale repeatable playbooks to grow MQLs, SALs, and pipeline.

Lead branding and marketing activities to boost awareness, manage media relations, create content, and build online communities in a startup environment.

Lead a portfolio of 4–6 B2B accounts—diagnose growth constraints, build strategic roadmaps, coordinate cross-channel execution, manage client revenue and retention, work with sales on ICP and pipeline handoffs, use proprietary tools (Nova, Iris, Pulse, Power Circuit), and coach analysts and specialists to drive expansion.

Lead and scale Databricks' global web marketing function: build a product-focused team, modernize web properties for humans and AI agents, implement personalization and testing, apply AI to automate web workflows, ensure machine-readable content and strong information architecture, drive analytics-informed growth, manage vendors, and coordinate global marketing efforts.

Lead strategy and execution of ABM campaigns for enterprise accounts: align with sales and demand gen, manage budgets and timelines, target high-value accounts, measure performance and ROI, optimize campaigns, and run reporting dashboards to drive pipeline, expansion, and retention.

Lead product marketing from zero: define positioning, competitive narrative, and go-to-market for Flexs full product suite. Drive win/loss analysis, evidence-based messaging, enablement content, and cross-functional launches by partnering with Product, Revenue, Lifecycle Marketing, and Sales Enablement.

Lead Elastic's global demand and digital marketing organization to modernize digital strategy, build an AI-enabled demand engine, run integrated campaigns across product lines, optimize digital experiences and email lifecycle programs, align GTM with Sales and Product, manage global budgets, and develop a high-performing marketing leadership team focused on pipeline, revenue, and continuous optimization.