The Role
Lead and build a product marketing function that defines positioning, drives adoption and retention for an AI-first B2B SaaS platform. Own market narrative, GTM strategies, experimentation-driven programs, enablement for sales/partners, evangelism, and hands-on team leadership to measure and improve customer outcomes.
Summary Generated by Built In
Leading the Active Intelligence transformation
ActiveCampaign’s Active Intelligence platform — autonomous AI agents working for 180,000+ growing businesses — is redefining how marketing works. As our Director of Product Marketing, you’ll lead its transformation in the market: shape how customers understand it, drive adoption that compounds, and transform the Product Marketing discipline in the process. This is a rare chance to define a category as it’s being born. Autonomous marketing is here — and you’ll be the person who makes the market understand what it means. Few go-to-market roles anywhere come with this canvas.
Product and Product Marketing operate as a single strategic arm, sharing context, tools, and accountability. You’ll carry the same context as the people building the product and the same accountability for what happens when it meets the market.
This is a senior leadership seat for someone who still builds and is leaning into AI to reinvent the product marketing craft. You’ll set the strategy and own the outcome for how Active Intelligence reaches the market — and you’ll lead the positioning and narrative yourself, using AI to operate at a founder’s speed and an executive’s altitude at once. You lead by doing.
We move fast, choose experimentation over process, and back people who see a gap and take it. You’ll have real ownership from day one — and the room to be resourceful with it.
On a typical day, you might:
- Lead the Product Marketing team and raise the bar for the craft — setting the strategy and the standard others rise to.
- Shape the market narrative for Active Intelligence, creating positioning that reshapes how the category thinks rather than messaging that simply describes features, and lead go-to-market strategy across the company.
- Drive a continuous drumbeat of go-to-market moments — including major launches, smaller beats, always-on campaigns, and opportunistic one-off plays — each sized to the moment and built around a continuous release cycle.
- Own adoption and retention outcomes end-to-end, measuring success by what customers do rather than by what you ship.
- Build the systems and enablement that make the whole team faster, including the AI-native ways of working that raise the whole team’s velocity.
- Partner with senior leaders in Product, Sales, and Marketing to advance the Product Marketing craft at ActiveCampaign, shaping how the function works in an AI-native, product-converged world.
The ideal candidate will bring:
- A track record of leading a product marketing or go-to-market function — setting the strategy and the standard, and delivering results through the team you lead.
- A builder’s mindset and a nontraditional path to Product Marketing — whether as a founder, an early operator, or a builder who wore the marketing hat because someone had to and turned out to be great at it — as much as through a linear Product Marketing career.
- You’re a product leader who ran your product like an internal founder — owning not just what got built but how it landed in the market, reaching into positioning, narrative, and go-to-market because you refused to hand the outcome off.
- A nose for the moment: the ability to look at a stream of releases and instinctively know which deserve a major market moment, which are a smaller beat, and which are a one-off play worth running now.
- A hands-on approach to building: using AI daily, creating your own systems and artifacts, and preferring to make the thing rather than write the brief for it.
- Experience reshaping how a market thinks about a product through a narrative you authored, not a deck you reviewed.
- Resourcefulness to a fault: doing more with less, manufacturing leverage, and finding the path when the obvious one is blocked.
- Experience building or reinventing something from the ground up — a function, a team, or a company — and finding energy in it.
- A track record of moving adoption, retention, or revenue, with specifics.
- Experience close to product, operating as a peer to product leadership.
About ActiveCampaign:
ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 1,000+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
Skills Required
- 8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies
- 3+ years of proven leadership experience leading Product Marketing teams, including building or transforming a function
- Product-strategy mindset, thinking about market impact like product-market fit
- Proven track record driving adoption and retention outcomes (not just launch metrics)
- Proven ability to influence across Product, Sales, Marketing, and Customer Success
- Prior experience with AI-native products, marketing automation, or platform products serving SMB/mid-market
- Experience building experimentation-driven marketing functions
- Deep customer empathy paired with analytical rigor
- An AI-native approach to how you think, work, and lead
- Bias for action and execution; hands-on creation alongside leading a team
- Ability to build trust through clarity, accountability, and measurable results
- Passion for transformation and evolving product marketing beyond maintenance
ActiveCampaign Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ActiveCampaign and has not been reviewed or approved by ActiveCampaign.
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Healthcare Strength — Health coverage is portrayed as comprehensive, spanning medical, dental, vision, mental‑health support, and telemedicine, with an option noted for a fully covered HDHP. Wellbeing resources like an EAP and Calm subscription complement core coverage.
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Leave & Time Off Breadth — Open/unlimited PTO, Volunteer Time Off, and a paid sabbatical after five years indicate a wide range of time‑off options. Hybrid/remote flexibility and work‑from‑home support reinforce the usability of these policies.
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Equity Value & Accessibility — Equity is granted at hire broadly, positioning ownership as a standard element of total compensation. This signals accessible participation in company value creation alongside salary and benefits.
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The Company
What We Do
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Why Work With Us
We are focused on our employees, our customers, and even our customer's customers. Ideas are valued over titles, contributions are valued over appearances, helping a co-worker is more important than outshining them. We are passionate about diversity and inclusion, believing everyone has a voice and can make a difference.
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