Synapticure is the largest, most comprehensive specialty care and life sciences company in the country for those living with neurodegenerative diseases. Founded by patients and caregivers living with these diseases, we are redefining the care and the research paradigm for conditions like Alzheimer's, Parkinson's, and ALS in all 50 states.
Our business is powered by two connected engines.
The CARES Engine (Clinical Operations)
A scalable, 50-state virtualized clinical network providing timely access to expert neurologists and cutting edge treatments with wraparound care coordination and behavioral health support. Our team creates personalized care plans focused on education and empowerment, connecting patients with a multidisciplinary team of subspecialty neurologists, geriatricians, psychologists, and care coordinators who collaborate to deliver comprehensive care.
The CURES Engine (Research & Innovation)
Leveraging our deeply engaged, well characterized national patient cohort, CURES partners with life science, pharma, biotech, and medical device companies to accelerate the development of neurodegenerative treatments, spanning discovery stage lab services, clinical trial services, and real world evidence data and analytics.
Partnering with providers, health plans, and life sciences companies, including CMS' GUIDE dementia care model, Synapticure is dedicated to transforming the lives of millions of individuals and their families living with neurodegenerative diseases.
About The Role
Marketing at Synapticure is at an exciting inflection point. A rebrand and new website are underway with a top brand agency and launch this fall. A performance agency is driving paid search and social. There’s a growth plan through year-end with active workstreams across brand, funnel, lifecycle, outreach/engagement, and measurement — and budget for an internal team. As our head of marketing, you’ll own the entire function: strategy, roadmap, budget, agencies, team, and results. You’ll report directly to our CEO, hire and lead the internal marketing team and direct our agency partners across brand and performance. This is a strategic role with your hands on the work: you’ll set the plan and personally drive big pieces of it.
Who We’re Looking For
The Day-to-Day
- One roadmap, one rhythm. Set the marketing strategy and roadmap, run the weekly growth review, and own the “no” — keeping the whole system focused on the few things that actually move enrollment.
- Paid acquisition that proves itself. Direct our performance agency across paid search and social; own CAC and lead-quality targets; scale spend deliberately as funnel gates clear — not on faith. Layer in offline tests like direct mail where our audience actually lives.
- The brand and site launch. Land the rebrand and new website this fall, then run the brand day to day: caregiver-first messaging, condition-specific pages for ALS, Parkinson’s, and Alzheimer’s/dementia, and proof everywhere — outcomes data, testimonials, partner logos, press, and our founders’ story.
- Caregiver-first growth & outreach. Our decision-maker is usually an adult child or spouse acting for someone they love. Own the persona, the messaging hierarchy, outreach/engagement strategies, and the testing agenda that finds what resonates.
- Measurement everyone trusts. Partner with our data team on channel-level attribution and a weekly dashboard connecting spend to enrollment to completed visits. Translate insight into action, weekly.
- The team. Manage the Marketing Manager (lifecycle, webinars, caregiver communications) and the freelance brand designer. Build internal capability over time and reduce agency dependence on your timeline, not theirs.
- Trust and compliance. Partner with clinical leadership so everything we publish is medically accurate and consent-backed — including a growing library of real patient and caregiver stories.
- B2B & B2B2C partner communications. Partner closely with our partnerships team to build out narrative frameworks, co-marketing strategies, and B2B/B2B2C communications. You'll translate clinical outcomes and care models into compelling messaging while expanding our presence across key neurological disease communities (ALS, Parkinson’s, Alzheimer’s).
Your first six months
You’ll inherit a written go-to-market plan with active workstreams, engaged agencies, clear targets, and executive alignment. Within six months, you’ll have launched the new brand and site, scaled paid spend against explicit funnel gates, stood up a weekly growth rhythm the whole company trusts, onboarded your team, and written next year’s plan.
Minimum Qualifications
- 8+ years of marketing experience, with significant time in DTC or B2B2C healthcare — ideally at a virtual-first care provider.
- Ownership of a paid acquisition budget with real CAC/LTV accountability — and results you can walk us through.
- Full-stack range: fluent across brand, performance, lifecycle, and web; expert in at least two.
- Demonstrated ability to drive cross-functional communications spanning B2C, B2B, B2B2C, and internal team/patient-facing announcements.
- Agency management: you get great work out of partners, hold them accountable, and know when to bring work in-house.
- Hands-on by default: small team, big goals. You write the brief, pull the numbers, and ship things yourself.
- Data fluency: comfort in product analytics tools (we use Mixpanel), funnel math, and attribution reality-checks.
- Startup fit: you’ve operated at early- or growth-stage pace and you like it.
Preferred Qualifications
- Experience marketing to older adults, caregivers, or family decision-makers.
- Offline and emerging channels: direct mail, CTV, print.
- Experience with clinical, legal, or regulatory review of public-facing content.
- Relationships in patient advocacy and nonprofit health communities.
Compensation
We are a remote-first company. While our team is located all across the United States, these core principles tie us together around a common identity:
- Relentless focus on patients and caregivers: We are determined to provide an exceptional experience for every patient we have the privilege to serve, and we put our patients first in everything we do.
- Embody the spirit and humanity of those living with neurodegenerative disease: Inspired by our founders, families, and personal experiences, we recognize the seriousness of our patients' circumstances and meet that challenge every day with empathy, compassion, kindness, joy, and hope.
- Seek to understand, and stay curious: We start by listening to one another, our partners, our patients, and their caregivers. We communicate with authenticity and humility, prioritizing honesty and directness while recognizing we always have something to learn.
- Embrace the opportunity: We are energized by the importance of our mission and maintain a strong bias toward action.
Full time employees are eligible for:
- Remote First: Work from anywhere in the 50 United States, with home office technology provided.
- Comprehensive Healthcare: Medical, dental, and vision insurance options for you and your family.
- Financial & Retirement Support: 401(k) plan with employer matching, plus short and long-term disability, and basic and supplemental life insurance.
- Time Off & Leave: 15 vacation days, 5 sick days, 12 paid holidays, and 2 floating holidays, plus a fully paid end-of-year company holiday break (typically Christmas through New Year's).
- Wellness & Family Growth: Comprehensive family-building and fertility services through Kindbody (where available) at a 20% discount, 24/7 mental health support via Health Advocate and Talkspace (including 12 free on-demand sessions per year), and access to One Medical.
Synapticure is an equal opportunity employer and a remote-first workplace. We believe that embedding equity, inclusion, compliance, and operational excellence across all aspects of our employee lifecycle directly reflects our core values. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Please apply even if you feel you do not meet all qualifications.
At this time, Synapticure is unable to provide work visa sponsorship.
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].
Skills Required
- 8+ years of marketing experience, with significant time in DTC or B2B2C healthcare
- Ownership of a paid acquisition budget with CAC/LTV accountability
- Fluent across brand, performance, lifecycle, and web; expert in at least two areas
- Demonstrated cross-functional communications across B2C, B2B, B2B2C, and internal/patient-facing communications
- Agency management experience and ability to bring work in-house when appropriate
- Hands-on execution: write briefs, analyze metrics, and ship initiatives
- Data fluency with product analytics, funnel math, and attribution (we use Mixpanel)
- Experience operating at early- or growth-stage pace (startup fit)
- Experience marketing to older adults, caregivers, or family decision-makers
- Experience with offline and emerging channels (direct mail, CTV, print)
- Experience with clinical, legal, or regulatory review of public-facing content
- Relationships in patient advocacy and nonprofit health communities
What We Do
For decades, patients and caregivers have experienced firsthand that only a select few ALS patients have access to the best clinics, testing and treatment options. We were told not to waste our time trying to understand our particular version of ALS but instead accept a care system and generic therapies that did nothing to change the outcome of the disease. Like cancer before, a better way is now possible for all ALS patients. Thanks to advances in science, technology and computational analytics we are beginning to be able to identify and treat each patient’s unique disease. Synapticure was built by leading patient and caregiver advocates alongside leading ALS clinicians, biotech executives and telemedicine executives to bring the ALS care and treatment experience into the 21st century.
