Top Marketing Jobs in Madison, WI

Plan and execute regional and large-scale industry events, design executive-level activations, manage partner marketing and budgets, track lead flow and ROI, collaborate with Sales/Product/Global Marketing, and standardize event and partner marketing processes.

Supports multi-channel marketing campaigns by building and scheduling content, maintaining calendars, QAing assets and tracking links, coordinating materials with credit union partners, and organizing campaign performance data. Assists with copywriting, dashboards, webinars, events, partner communications, and general marketing administration while ensuring Medicare compliance and brand consistency. This early-career role offers hands-on experience in campaign execution, partner marketing, reporting, and fintech communications.

Execute multi-channel B2B marketing for a fintech SaaS: run ABM tactics, manage HubSpot, content and asset library, execute events/trade shows, support sales enablement, track marketing metrics and budgets.

Lead B2B activation marketing to drive patient starts from commercial referral channels by building scalable systems, attribution frameworks, and repeatable playbooks. Implement MarTech and data-driven strategies, run A/B and incrementality tests, automate campaign execution using AI/ML and LLM tools, and templatize activation campaigns while managing and growing a cross-functional team.

The Senior Content Marketer will develop and execute a content strategy aligned with business goals, creating engaging and educational content while collaborating with various teams to support revenue growth.

Lead data-driven marketing strategy and campaigns to grow NPR’s mobile app audience. Manage paid and owned media, advertising budgets, cross-channel messaging, user retention initiatives, audience research, competitive analysis, testing, and conversion tracking. Collaborate with product, analytics, content, broadcast, and network growth teams to increase app downloads, engagement, and long-term user loyalty.

The Growth Marketing Manager will plan and execute multi-channel demand generation campaigns, manage performance marketing programs, optimize lead quality, and track KPIs, with a focus on B2B SaaS marketing.

Leads B2B inbound marketing strategy across acquisition, MQL generation, pipeline growth, events, and marketing operations. Oversees Salesforce-based attribution and funnel reporting, marketing technology workflows, and data integrity. Partners with Sales, Product/IT, and Account Management to drive revenue outcomes. Manages, coaches, and develops marketing professionals while improving processes, presenting data-driven recommendations, and aligning inbound, events, and operations with business goals.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Leads integrated global go-to-market strategy and marketing planning for Marathon releases, seasons, and franchise moments. Develops audience-led acquisition, reactivation, retention, and engagement plans; coordinates cross-functional and regional teams; manages GTM operating rhythms, risks, budgets, agencies, and paid media. Establishes KPIs and measurement plans, evaluates campaign performance, and uses player, market, and business insights to optimize marketing investments and future initiatives.

Leads B2B inbound marketing strategy for the home services vertical, driving MQLs, pipeline, and revenue. Oversees inbound acquisition, events, marketing operations, reporting, attribution, and Salesforce data integrity. Develops unified marketing plans, analyzes funnel performance, improves processes, partners cross-functionally, and provides data-driven recommendations. Manages, coaches, and develops a remote marketing team while balancing strategic leadership with hands-on execution.

Develop product positioning, messaging, go-to-market content, sales enablement, product launches, and integrated campaigns for K-12 education products. Partner with leadership, Product, Sales, and Customer Success to bring capabilities to market. Create compelling long-form and campaign content, manage nurture programs and segmentation, measure campaign performance, and use customer insights to guide marketing decisions.

Supports product messaging, content production, sales enablement, and go-to-market execution for HVAC, plumbing, and electrical product launches. Translates technical information into contractor-focused messaging, produces AI-assisted marketing content, maintains launch assets, tracks performance metrics, and coordinates cross-functional deliverables. The role is execution-focused and develops greater strategic ownership over time under manager guidance.

Leads Rocket Software’s global growth marketing organization, setting strategy and accountability for pipeline, bookings, expansion, and revenue. Oversees ABM, analytics, performance, insights, and MarTech through senior functional leaders; partners with Sales, Product, Customer Success, and Revenue Operations on enterprise go-to-market initiatives. Drives AI adoption, agent-enabled marketing workflows, buyer intelligence, personalization, performance measurement, and investment decisions while advising executives and developing a globally distributed organization.

Own marketing operations for a multi-product portfolio: implement tracking and attribution in HubSpot, build dashboards and reports, design marketing automation, manage data governance and compliance (GDPR/CCPA), collaborate cross-functionally with RevOps, and recommend/evaluate marketing technologies.

Own Ashby’s marketing operations foundation across campaign tracking, attribution, automation, dashboards, reporting, data governance, segmentation, privacy compliance, and marketing technology. Partner with Marketing, Revenue Operations, and Business Systems to implement initiatives, improve pipeline and CAC measurement, maintain data integrity, document processes, train users, and evaluate tools. This is a hands-on individual contributor role requiring technical systems ownership, analytical problem-solving, and strategic KPI development.

Owns go-to-market strategy and enablement for Global Systems Integrators. Develops partner-specific positioning, joint value propositions, solution briefs, battlecards, playbooks, training, and certification content. Supports co-marketing, demand generation, and pipeline growth through GSI channels while representing partner requirements internally. Measures partner-sourced pipeline, content usage, and enablement adoption. The role requires hands-on product marketing experience in B2B SaaS or cybersecurity, strong GSI expertise, technical storytelling skills, and cross-functional collaboration.

The Head of Product Marketing will own Noma’s positioning, messaging, competitive strategy, and product launches for its AI security platform. They will build and lead the product marketing team, define buyer segments and personas, enable Sales, collaborate with Product on roadmap insights, and align Demand Gen messaging. The role requires proven cybersecurity, infrastructure, or AI product marketing experience, startup growth experience, team management, and a repeatable launch framework.

Own growth marketing for a direct-to-consumer health insurance business across paid search, paid social, SEO, affiliate, referral, email, and emerging channels. Manage acquisition budgets, agency performance, attribution, conversion tracking, partner relationships, testing, and reporting tied to enrollments, CAC, ROAS, contribution margin, and lifetime value. Collaborate with Finance, Analytics, Engineering, Product, Operations, Lifecycle Marketing, and Content to scale profitable acquisition.

Manage and optimize client outbound campaigns, source and verify lead data, execute onboarding-driven strategies, run internal outbound for growth, and maintain email deliverability and domain health using outreach automation tools.

Develop positioning and messaging for the Zoom AI Productivity Suite, translating product capabilities into user-focused value. Create and publish demos, tutorials, social content, emails, and web copy end to end. Build a content and distribution engine across major social platforms, use AI tools for content production, engage third-party communities, measure growth and adoption, and collaborate with product and marketing teams.

Owns Payscale’s website growth across SEO, AI search visibility, CRO, analytics, and conversion optimization. Responsibilities include technical SEO, keyword strategy, AEO, landing-page performance analysis, A/B and multivariate testing, Webflow implementation, GA4 and GTM reporting, dashboard development, funnel analysis, and AI-assisted insights. Partners with Demand Generation, Content, Product Marketing, and Marketing Operations to improve traffic, engagement, and pipeline conversion.

Lead product marketing and competitive intelligence for Cyera’s AI Trust platform and security portfolios. Own platform positioning, product narratives, launches, integrated campaigns, field and partner enablement, analyst relations, pricing and packaging collaboration, and market intelligence. Partner with Product, Sales, and GTM leadership on revenue outcomes while leading, coaching, and scaling the product marketing team.

Leads product marketing strategy for AI-driven hardware and software solutions. Owns corporate narrative, positioning, pricing and packaging, competitive intelligence, sales enablement, and market insights. Partners closely with Product, Marketing, and Sales while managing and mentoring two product marketers. Requires executive-level storytelling, technical curiosity, analytical skills, and experience building marketing functions in complex B2B environments.

Own and scale product marketing, content, and sales enablement end-to-end: GTM messaging, launches, sales materials, competitive differentiation, and measurement to drive pipeline, deal acceleration, and win rates. Manage multiple senior initiatives, align cross-functional stakeholders, and use AI to scale output and optimize results.