Top Marketing Jobs in Madison, WI

Develops and executes regional channel marketing strategies with partners to increase engagement, pipeline, and revenue. Builds co-marketing plans, leads webinars, workshops, tradeshows, and demand-generation campaigns, and coordinates sales, product, and cross-functional participation. Measures campaign performance, reports on marketing metrics and ROI, and ensures partner marketing activities meet business objectives.

Lead partner-led marketing initiatives: design and execute GTM strategies, manage MDF-funded campaigns and agencies, enable partners with playbooks and training, drive demand generation, measure performance, and optimize campaigns to maximize ROI.

Own SEO and AI-search visibility strategy for 6–12 B2B client accounts, translating performance data into prioritized plans and content strategies. Lead quality assurance, coach analysts, support hiring and performance decisions, and monitor visibility across traditional and AI search platforms. Partner with account and project managers on budgets, capacity, client communication, and recommendations. The role also helps establish CGM’s AEO/GEO measurement framework and playbook.

Own enterprise partnership lifecycle marketing across journey architecture, segmentation, creative strategy, execution, experimentation, reporting, and optimization. Build scalable journey templates, creative frameworks, QA processes, KPI dashboards, and reporting standards from scratch. Serve as a Customer Success point of contact, lead partner launch workstreams, diagnose performance issues, present recommendations, and use AI to accelerate marketing workflows while applying sound judgment.

Develop strategic messaging and polished website copy for B2B clients, especially technology, SaaS, cybersecurity, AI, and healthcare companies. Responsibilities include creating positioning frameworks, value propositions, messaging pillars, website content, headlines, calls to action, and persona-specific messaging. Conduct client discovery, competitive research, and stakeholder interviews; collaborate with designers, developers, strategists, and SEO specialists; edit existing copy; and ensure all deliverables are clear, accurate, differentiated, conversion-focused, and on-brand.

Plan, execute, optimize, and report on paid media campaigns across Google Search, Display, YouTube, and LinkedIn for B2B technology clients. Manage retargeting funnels, audience and keyword strategies, performance analysis, conversion tracking, and campaign optimization against CPL, ROAS, and CAC goals. Collaborate on messaging, creative, landing pages, and buyer-funnel strategy while communicating proactively with clients and internal teams.

Leads marketing strategy and client engagement across multiple accounts, primarily in B2B technology, healthcare, SaaS, and professional services. Develops demand generation campaigns, guides messaging and campaign direction, leads client strategy meetings, reviews deliverables, manages internal specialists, analyzes performance, and identifies growth opportunities. The role requires strong strategic marketing leadership, client-facing communication, team guidance, data-informed decision-making, and campaign expertise across content, email, paid media, and digital marketing.

Promotes The Orchard’s artists through digital and in-person marketing campaigns in a college town. Responsibilities include building relationships with influencers and campus organizations, managing local social media, creating content, organizing listening events and campus activations, researching audiences and promotional channels, attending shows, distributing promotional materials, and reporting campaign results.

Leads Zoomget’s growth marketing function and profitable expansion across Amazon, marketplaces, eCommerce, B2B, and B2C channels. Owns omnichannel strategy, Amazon advertising, content, catalog, performance analytics, budgets, P&L, forecasting, and investment decisions. Builds marketing capabilities, processes, reporting, and team accountability while developing integrated campaigns and growth programs. Partners cross-functionally with Sales, Operations, Finance, IT/Data, eCommerce, and executive leadership, and advances AI and automation adoption.

Drive product marketing and go-to-market strategy across Arcadia’s energy intelligence solutions. Responsibilities include developing buyer personas, segmentation, positioning, packaging, pricing, sales enablement, competitive research, product launches, and roadmap insights. The role partners with sales, product, customer success, engineering, and customers to communicate product value, support adoption, and expand into target markets.

Own the strategy, performance, and growth of strategic partnerships. Responsibilities include sourcing and onboarding partners, managing budgets and ROI reporting, developing enablement programs, coordinating with Sales, Product, and Customer Success, analyzing channel KPIs, representing the company at industry events, and identifying market and partnership opportunities.

An independent marketing contractor will build and manage digital campaigns, generate and qualify leads, optimize campaign performance, analyze data, improve conversion rates, and independently track results. The role is remote, commission-based, and suited to experienced marketers with at least two years of paid or organic campaign experience. Contractors receive onboarding, systems, training, ongoing support, and flexible work arrangements.

Supports the Insights Team through primary and secondary research on emerging brands, consumer trends, market opportunities, and adjacent industries. The intern will evaluate growth drivers, assess relevance to company brands and channels, identify white-space opportunities, and translate research findings into recommendations supporting innovation, partnerships, product development, and long-term growth strategy.

Supports B2B marketing across content, social media, email, demand generation, campaign execution, and product launches. Manages content calendars, creative assets, workflows, timelines, HubSpot tracking, audience segmentation, lead management, campaign documentation, and performance monitoring. Collaborates with scientific, creative, sales, and marketing teams in a life sciences SaaS environment.

Own Stay AI’s market positioning, product marketing, sales enablement, content strategy, and competitive narrative. Create messaging, sales collateral, product launch stories, and channel content while partnering with the CEO, Sales, and Product teams to drive pipeline. The role requires hands-on copywriting, marketing experimentation, CRM proficiency, AI-assisted content production, and strong understanding of B2B SaaS sales motions.

Manage and optimize B2B SaaS email marketing across prospect and customer lifecycles. Own email roadmaps, calendars, nurture programs, segmentation, personalization, governance, and performance reporting. Use Marketo, 6sense, AI-enabled workflows, testing, and campaign insights to improve engagement, conversion, adoption, retention, and expansion. Collaborate with Campaigns, Customer Marketing, Product Marketing, Sales, Design, and other teams while ensuring messaging, AI-generated content, privacy, compliance, and deliverability standards.

Develop and manage internal and external marketing communications and enterprise content across digital and print channels. Research and write case studies, white papers, proposals, technical documentation, campaigns, presentations, scripts, and executive communications. Manage stakeholders, agencies, vendors, and external partners while maintaining the corporate content portfolio. Support product launches, demand generation, lead generation, and go-to-market initiatives through strategic, audience-specific content.

Leads omni-channel shopper marketing, retail media, merchandising, influencer, and promotional programs across major national retail accounts. Partners with sales teams on joint business planning, line reviews, budgets exceeding $1 million, and trade ROI optimization. Advises on digital advertising, content optimization, retailer media tactics, and influencer campaigns. Manages agencies and vendors, supports product launches, and mentors retail marketing team members.

Lead partner marketing programs for standards organizations, content publishers, resellers, and channel partners. Develop co-branded campaigns, enablement materials, webinars, events, messaging, and product launch activities. Collaborate with Sales, Product Marketing, Partner Management, and regional teams to drive partner engagement, pipeline, revenue, and global campaign execution. Track performance, ROI, sourced pipeline, MDF usage, and partner activation while supporting co-selling and account-based marketing initiatives.

Develop product launch narratives and messaging that connect with customers and prospects. Create demos, case studies, webinars, campaigns, web content, and customer stories. Partner cross-functionally with product, sales, and customer success to ensure consistent positioning. Conduct customer and prospect research, identify market trends, and use data-driven insights to strengthen product marketing strategy.

Own paid media strategy and P&L across a 13-brand portfolio. Lead channel investment across search, social, shopping, display, affiliate, video, and emerging channels; build the performance marketing organization and agency network; improve CAC and media efficiency; establish testing and reporting standards; expand AI and automation adoption; and partner with creative, merchandising, ecommerce, product, and executive leadership.

Own Archive’s account-based marketing strategy across approximately 300 target brands. Build buying-committee maps, monitor account and stakeholder signals, orchestrate personalized email, LinkedIn, paid, direct-mail, event, and referral plays, and partner closely with AEs. The role owns ABM pipeline targets, campaign systems, AI-driven workflows, marketing technology, attribution, paid account targeting, reporting, and outbound content quality. It requires strong writing, creativity, sales collaboration, data literacy, and hands-on execution.

Supports B2B marketing initiatives across content, events, presentations, digital channels, and marketing operations. Coordinates tradeshows, webinars, vendors, budgets, marketing materials, calendars, and internal stakeholders. Maintains website content, creates presentations and social posts, organizes marketing assets, tracks campaign performance, and summarizes insights. The role requires strong organization, communication, creativity, and hands-on execution skills, with experience using CRM, CMS, design, social media, and Microsoft Office tools.

Develop product messaging, positioning, collateral, presentations, blogs, launch materials, competitive battlecards, and sales enablement resources for Filevine’s AI-powered legal SaaS platform. Translate complex AI, LLM, and software architecture concepts into compelling customer-facing content. Partner with Product, Sales, Marketing, and Engineering on go-to-market execution, use-case activation, analyst relations, and win/loss analysis.

Support email and SMS lifecycle programs across client accounts: write briefs, build/QA/deploy campaigns and flows in Klaviyo and other ESPs, troubleshoot rendering and integrations, analyze CRM KPIs, manage tasks in the PM system, maintain client files, and advise stakeholders on CRM best practices.