Top Marketing Jobs in Madison, WI

Tenure-track Assistant Professor to teach undergraduate and graduate marketing courses, maintain a strong research program with publications in top journals, advise students, and contribute to department, university, and community service.

Lead product marketing for Microsoft AI Content: craft external narratives, define AI quality standards and guardrails, own audience and format strategies globally, partner with Sales to translate capabilities into revenue narratives, and serve as a cross-functional steward aligning Product, Policy, Monetization, and Leadership.

Own lifecycle marketing campaigns across email, in-app, SMS, push, and content cards. Plan, build (copy, HTML, designs), QA, execute, analyze A/B tests, report performance, and ensure compliance with CAN-SPAM, TCPA, and HIPAA. Maintain campaign assets, calendars, and documentation while partnering with brand and external teams.

Lead go-to-market and revenue generation from zero to initial paying customers. Own positioning, messaging, channel strategy, content, SEO, partnerships, launch execution, and funnel conversion for multiple service lines. Build repeatable acquisition and upsell engine, run experiments, and optimize conversion across signup-to-paid journeys while working directly with the founder. Equity-only founding role, remote-friendly with preference for Kansas City.

Lead go-to-market and content strategy for broker-facing insurance products. Design and execute email campaigns, manage broker segmentation and CRM data, produce sales enablement and collateral, support product launches, and collaborate with sales and underwriting to measure engagement and refine messaging.

Serve as a fractional marketing leader for early-stage startups: define and execute go-to-market strategy, positioning, messaging, demand generation, product marketing, analytics, and growth programs. Collaborate with founders and other experts, prioritize high-impact opportunities, and balance strategic guidance with hands-on execution to drive measurable growth.

Write and edit B2B marketing content across channels (web, email, ads, social, print, video). Research and interview subject-matter experts, produce SEO-friendly and conversion-optimized copy, develop case studies and thought leadership, collaborate with designers and analysts, and manage multiple content projects to support demand generation and sales.

Manage marketing initiatives from kickoff to launch: build and maintain project plans, coordinate cross-functional teams, run status meetings, track action items, mitigate risks, and maintain Asana documentation to ensure timely delivery.

Participate in a paid remote interview to describe your marketing tech stack and daily campaign automation workflows, demonstrate Klaviyo campaign and audience management, and provide feedback on conceptual workflow efficiency and operational challenges.

Contract content writer producing SEO-informed recruitment marketing and employer-branding content focused on local hiring for tax professionals. Responsibilities include writing long-form blog articles, local landing pages, 'day in the life' features, and evergreen recruitment content; collaborating with stakeholders and SEO agencies; incorporating feedback; and supporting content strategy and editorial planning under a 44-hour monthly retainer.

Own product marketing content and sales enablement for a B2B security and compliance SaaS: build collateral (white papers, battlecards, decks, ROI/TCO frameworks), support deals with custom materials, run competitive intelligence and positioning, lead launch messaging, and surface customer and market insights to inform product and sales.

Lead paid media analytics for performance marketing: build SQL-based reporting and Power BI dashboards, validate agency/platform data, run deep-dive diagnostics across paid channels, support experimentation and MMM inputs, and provide actionable media investment recommendations to improve lead quality and enrollment outcomes.

Own HubSpot marketing operations, drive CRO experiments across website/email/paid channels, support product launches with PMM assets, run customer lifecycle programs, manage marketing calendar and cross-functional execution, and leverage AI to automate and scale workflows.

Own marketing operations and HubSpot infrastructure, run CRO experiments across web/email/paid, support product launches with positioning and sales enablement, build customer lifecycle and retention programs, manage the marketing calendar and cross-functional execution, and use AI to increase efficiency.

Lead product marketing to define category-level positioning and GTM for an AI-driven claims orchestration platform. Translate technical AI capabilities into CCO/CIO-ready messaging, own pricing/packaging, drive land-and-expand motions, enable sales, build a small senior team, and collaborate with Product and Brand to scale adoption across enterprise insurers.

Manage and maintain the marketing stack, integrations, and campaign infrastructure. Ensure data integrity and attribution, build dashboards and reporting, support campaign execution and compliance, document SOPs, and enable the marketing team for scalable operations.

Lead institutional marketing strategy targeting asset managers, RIAs, family offices, and wealth platforms. Create institutional content (white papers, case studies, presentations, emails), run ABM and email programs, build thought leadership, align with Sales and Product, track marketing performance tied to pipeline and revenue, and monitor competitive and industry trends.

The Product Marketing Manager will define product positioning and messaging, lead go-to-market strategies, conduct market research, and manage marketing collateral for Yoodli's AI communication platform.

Lead product marketing and campaign program management to translate product strategy into positioning, launch plans, and measurable go-to-market programs. Build messaging frameworks, orchestrate cross-functional launches, govern GTM assets, and develop a high-performing team to improve launch readiness and commercial impact.

Lead CaptivateIQ's customer advocacy, community, and Voice-of-Customer programs. Build case study and reference processes, manage G2/review strategy and customer Slack community, run CAB and customer engagement programs, synthesize VoC for Product/PMM/Sales, and partner with Demand Gen, Customer Success, and RevOps to drive install-base growth and expansion.

The Product Marketing Manager leads go-to-market strategy for Science products, collaborates across teams, conducts market research, develops positioning, and supports sales enablement and campaign strategies.

The Integrated Marketing Director will lead marketing strategies for universities, manage a marketing team, track performance insights, and ensure brand alignment while fostering relationships with clients and stakeholders.

Lead product marketing for Go Fish Digital: define positioning and messaging, run go-to-market plans and launches, build sales enablement, perform customer and competitive research, align cross-functional teams, and measure and optimize product marketing outcomes.

Lead Brand, Growth, and Experiential Marketing for the Mapping Applications Division. Build and scale a marketing organization, drive organic-first growth, own subscriber lifecycle (acquisition, activation, retention, reactivation), architect the martech stack, apply AI and agentic automation, develop experiential community programs, and partner with Product, Engineering, and Editorial to inform product and marketing strategy.

Oversee marketing automation, email strategy, and lead management using Marketo. Manage a team and improve program performance through AI.