Top Marketing Jobs in Madison, WI

Lead industry-focused marketing strategy across seven verticals: market research, messaging, content and thought leadership, integrated demand-generation campaigns, ABM, cross-functional alignment with Product and Sales, agency/vendor management, and performance measurement to drive pipeline and revenue.

Manage end-to-end client marketing programs: plan, implement, coordinate cross-functional teams, manage asset inventory, ensure timely launch and reporting, analyze performance, conduct post-implementation reviews, and escalate/resolve risks.

Lead development and execution of full-funnel marketing campaigns, create and write high-impact content and assets, run awareness channels (organic social, podcasts, PR, partnerships), own brand voice and visual consistency, and partner with Demand Gen, Events, and Product Marketing to drive measurable awareness and demand.

Own email marketing and CRM end-to-end: list growth, segmentation, lifecycle workflows, campaign execution, A/B testing, data integrity, HubSpot implementation, and reporting that ties email activity to bookings while partnering with sales.

Lead and scale a profitable paid app subscription acquisition program. Own KPI development, campaign strategy, budget allocation, measurement frameworks, experimentation, and cross-functional roadmapping. Drive integrated paid campaigns, rapid testing, and alignment across marketing, product, design, data science, and finance to grow subscribers while preserving privacy-respecting practices.

Own national trade marketing strategy for beer and RTD brands, lead POS and BTL program development and execution, govern buying windows, build sell-in stories and activation playbooks, analyze ROI and share insights, and coordinate Brand, Sales, Supply Chain, and agencies to drive in-market performance.

Lead global marketing strategy and commercial execution for Reverse Osmosis across industrial, municipal, desalination, and drinking water markets. Drive portfolio roadmap, innovation, channel architecture, go-to-market models, and cross-functional alignment. Manage global marketing teams, monitor commercial KPIs, and optimize pricing, margin, and pipeline to deliver sustainable growth.

Lead large-scale creator marketing campaigns across GoodPower's Creator Collective. Manage creators end-to-end from briefing to publication, negotiate content usage and coordinate with paid media, while tracking performance via Looker and other reporting tools. Build creator relationships, run community outreach, support RCT research, ensure compliance with platform and disclosure rules, and optimize SMS opt-ins and tracking for measurement.

The Senior Growth Marketing Specialist drives multi-channel campaigns to create pipelines, enhance customer engagement, and optimize marketing performance, focusing on ABM, digital marketing, and marketing automation.

Owner of industry go-to-market plans who converts industry strategy into messaging, campaigns, content, enablement, and measurable pipeline outcomes. Partners cross-functionally (product, sales, regional, partner, ABX, analytics) to align launches, field readiness, and campaign execution while monitoring performance and iterating industry playbooks.

Lead technical product marketing for Striim's real-time data and Enterprise AI platform. Create reference architectures, demos, labs, benchmarks, practitioner content, competitive analysis, and enablement to drive adoption and support enterprise sales cycles.

Lead global product marketing for Striim's real-time data streaming, CDC, observability, and AI-agent platform. Define go-to-market strategy, positioning, launches, sales enablement, competitive analysis, and analyst/partner engagement to drive pipeline, adoption, ARR, and category leadership.

The role requires supporting integrated marketing programs, collaborating with sales teams, managing regional marketing strategies, and leveraging AI for performance optimization.

Lead strategy and hands-on execution for landing page optimization and experimentation across paid acquisition. Build and publish pages in a CMS, design A/B and multivariate tests, analyze results, and partner with Product, Paid Media, Analytics, Brand, Clinical, and Compliance to improve conversions and first-visit bookings. Establish repeatable testing programs, map ad creative to targeted experiences, and ensure healthcare compliance and trust in patient-facing content.

Support execution of B2B marketing to drive employer awareness and leads: assist with email campaigns, website content updates, social and paid promotions, analytics, and daily marketing administrative tasks while adhering to brand guidelines.

Own and optimize paid acquisition (Google Ads, Microsoft Ads), drive cost-efficient scalable growth, build reporting and dashboards, use AI tools for analysis, launch and run paid social (Meta), partner on landing pages and strategy, and communicate performance to stakeholders.

Develop product messaging and positioning, lead go-to-market strategy and integrated marketing campaigns, enable sales with collateral and training, and perform market, competitor, and customer research to inform product differentiation.

Lead full-funnel growth for a telehealth brand, owning paid acquisition across Meta and Google, CRO and landing page builds, experimentation, reporting, and revenue-focused optimization.

Develop and execute the Americas regional marketing strategy to drive brand awareness and demand generation. Collaborate with sales, corporate marketing, and partners to run integrated campaigns, digital programs, events, PR, and content. Manage budget, track performance metrics, support sales enablement, and localize global initiatives to regional needs while identifying market trends and optimizing ROI.

Own production, distribution, and measurement of technical content for senior engineers. Write mechanism-dense pieces, publish and distribute across channels same-day, run Google Ads, build demos/repos, automate content pipelines with AI, and track SEO/visibility and pipeline metrics.

Lead customer acquisition efforts across multiple platforms, manage advertising budgets, develop a high-performing team, and optimize marketing efficiency.

The Strategic Marketing Programs Manager will own and execute key marketing programs, manage partnerships, organize events, and drive campaign strategy to support growth and engagement.

Lead integrated marketing campaigns and manage partnerships to ensure brand consistency and effective project management across channels in a fashion or lifestyle brand.

The Marketing Director will enhance the forensic engineering marketing strategy, drive proactive market leadership, and align marketing investments with business growth goals.

Lead paid marketing for new DTC products, managing strategy and execution autonomously while collaborating with cross-functional teams. Drive product launches and performance measurement across multiple channels.