Lead strategic finance support for performance and brand marketing by owning forecasting, reporting, modeling, and business-case development. Partner with marketing and analytics to measure and scale investments, assess attribution and incrementality, track performance against targets, and recommend optimizations. Build driver-based financial forecasts, evaluate new channel or market opportunities, prepare leadership materials, and improve financial processes and tools to enhance investment efficiency and decision-making.

Build and maintain departmental budgets and consolidated forecasts, prepare executive financial reporting, analyze variances and drivers, partner with department leaders, lead budgeting and forecasting meetings, and leverage financial systems to deliver timely reporting and analysis to influence business strategy.