Top Senior Marketing Jobs in Buffalo, NY

Own positioning, messaging, and launch strategy for EveOS. Translate complex AI capabilities into buyer-relevant narratives for firm owners, managing attorneys, and operations leads. Feed customer and competitive insights into product and packaging decisions. Create core GTM assets (pitch, product story, demo narrative, website messaging), support analyst relations, and partner with Sales Enablement, PMMs, and Demand Gen to ensure consistent messaging across launches and collateral.

Lead U.S. Public Sector marketing strategy and execution focused on federal accounts and partners. Build annual plans, run flagship programs (summits, events, webinars), coordinate FedRAMP-related go-to-market motions, align partner/distributor activities, ensure compliant external claims, measure pipeline and partner impact, and drive cross-functional stakeholder alignment to produce measurable business outcomes.

The Content Creator leads a copywriting team to develop the brand voice and strategy for The Lucky Foundation, ensuring alignment with its mission. Responsibilities include team management, content quality control, and collaboration across departments.

Own and optimize marketing operations: execute multi-channel campaigns, build automations and AI/LLM-driven workflows (lead scoring, personalization), maintain data hygiene and attribution, ensure compliance (GDPR/CCPA), enforce QA, and produce SOPs and playbooks to scale marketing systems and integrations.

Lead continuous optimization and experimentation for webflow.com, building and shipping site experiences in Webflow, driving A/B testing, technical SEO/AEO, personalization, instrumentation, and analytics to convert high-value accounts into pipeline. Partner with Demand Gen, RevOps, and product teams to wire site signals into cross-channel orchestration and apply AI-driven automation while maintaining statistical rigor and measurable attribution.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Lead product marketing for Coinbase Prime & Markets institutional products (spot, derivatives, margin, execution). Own positioning, GTM launches, enablement, client communications, and cross-functional alignment to drive institutional adoption across regulated regions.

Lead strategy, planning, and execution for Connected TV, audio, OOH, and direct mail/gifting. Build programmatic audio and CTV programs, manage media/vendor relationships, design incrementality tests and measurement frameworks, partner with Creative and Analytics to align channels with pipeline goals, and scale offline, upper-funnel programs within an ABM and performance-marketing context.

Lead product marketing for Runpod's AI infrastructure platform: define positioning and messaging, run launches, own competitive intelligence and sales enablement, create technical long-form content, build AI-assisted content workflows, conduct customer research, and align GTM across product, marketing, and sales to drive awareness, adoption, and revenue.

Own product marketing as a senior individual contributor: define positioning and messaging for the AI platform, create sales enablement assets, run product launches end-to-end, build the PMM operating system, and translate customer and competitive insight into revenue-driving materials.

Serve as primary marketing lead between vendor partners and internal teams to drive growth, vendor investment, and measurable ROI. Develop and execute integrated vendor marketing plans, manage MDF budgets and forecasts, conduct business reviews, present results and recommendations, and collaborate cross-functionally to optimize campaigns and expand platform adoption.

Support and execute social-first brand strategy and campaigns across platforms. Monitor trends and creators, coordinate influencer programs, produce social-first content, manage timelines and cross-functional partners, track KPIs and reporting, and recommend optimizations to grow audience engagement.

Lead identification, testing, and scaling of new paid channels (streaming TV, programmatic, paid social, YouTube). Design incrementality/holdout tests with BI, own attribution and reporting, build channel playbooks, optimize conversion signal passback, drive creative testing and briefs, manage platform partnerships, and recommend budget/investment decisions to senior stakeholders.

The Director of Marketing Analytics will lead marketing analytics strategy, managing a team to optimize acquisition and retention through data-led insights and A/B testing.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

Own end-to-end strategy, planning, execution, and reporting for Motive's flagship user conference and internal events. Lead agency and vendor partners, manage budgets, contracts, run-of-show, and onsite operations. Partner cross-functionally with marketing, sales, product, finance, legal, and people teams. Support executive prep, drive attendee experience improvements, and deliver post-event insights tied to pipeline and engagement.

Lead enterprise B2B product marketing for Base financial markets: define GTM roadmap, positioning, segmentation, and launches for trading, lending, and tokenization; build repeatable case-study and sales-enablement assets; run cross-functional launches; drive competitive and market intelligence; define and optimize metrics; mentor junior PMMs.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

The Marketing Lead will drive execution for various marketing functions, create compelling content, run launch campaigns, manage events, and generate demand for Goldsky's fintech-focused products.

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

The Manager Digital Marketing leads social-first strategies, cultural engagement, and integrated campaigns while managing agency relationships and performance metrics.

The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

Lead marketing AI deployment and measurement: identify and prioritize AI opportunities, manage cross-functional rollouts, build attribution and KPI reporting in Power BI, improve data architecture and quality, run journey and lead-scoring analyses, and shape GTM tools and processes to optimize pipeline and revenue.

Lead end-to-end content strategy and production across blogs, LinkedIn, newsletters, events, and sales enablement. Write, edit, and publish thought leadership, case studies, video scripts, and customer stories. Manage the content calendar, repurpose content for multiple channels, track performance, and ensure brand consistency while collaborating with executives, customers, events, and cross-functional stakeholders.