Top Senior Marketing Jobs in Buffalo, NY

Lead development and execution of full-funnel marketing campaigns, create and write high-impact content and assets, run awareness channels (organic social, podcasts, PR, partnerships), own brand voice and visual consistency, and partner with Demand Gen, Events, and Product Marketing to drive measurable awareness and demand.

Lead positioning, GTM strategy, and product launches for Lumana's AI-first video security platform. Translate technical capabilities into clear messaging, enable sales and channel teams, gather market and customer intelligence, drive cross-functional alignment, create customer-facing content and thought leadership, and advocate customer needs to influence roadmap and product priorities.

Lead patient-focused product marketing: own patient research and segmentation, positioning and messaging, lifecycle and onboarding experiences, go-to-market for product and service launches, and measurement (A/B tests, funnel metrics). Bridge product and patient insight to inform roadmap, partner with growth, brand, clinical and operations, and ensure compliant, trust-preserving patient communications that improve activation, retention, and conversion.

The Senior Growth Marketing Specialist drives multi-channel campaigns to create pipelines, enhance customer engagement, and optimize marketing performance, focusing on ABM, digital marketing, and marketing automation.

Owner of industry go-to-market plans who converts industry strategy into messaging, campaigns, content, enablement, and measurable pipeline outcomes. Partners cross-functionally (product, sales, regional, partner, ABX, analytics) to align launches, field readiness, and campaign execution while monitoring performance and iterating industry playbooks.

Lead global product marketing for Striim's real-time data streaming, CDC, observability, and AI-agent platform. Define go-to-market strategy, positioning, launches, sales enablement, competitive analysis, and analyst/partner engagement to drive pipeline, adoption, ARR, and category leadership.

Lead strategy and hands-on execution for landing page optimization and experimentation across paid acquisition. Build and publish pages in a CMS, design A/B and multivariate tests, analyze results, and partner with Product, Paid Media, Analytics, Brand, Clinical, and Compliance to improve conversions and first-visit bookings. Establish repeatable testing programs, map ad creative to targeted experiences, and ensure healthcare compliance and trust in patient-facing content.

Lead end-to-end ABM programs for priority DSP and SSP accounts, including account mapping, targeted content and paid programs (LinkedIn), multi-touch execution, measurement, and sales partnership to drive meetings and influenced pipeline.

Own and optimize paid acquisition (Google Ads, Microsoft Ads), drive cost-efficient scalable growth, build reporting and dashboards, use AI tools for analysis, launch and run paid social (Meta), partner on landing pages and strategy, and communicate performance to stakeholders.

Develop product messaging and positioning, lead go-to-market strategy and integrated marketing campaigns, enable sales with collateral and training, and perform market, competitor, and customer research to inform product differentiation.

Lead full-funnel growth for a telehealth brand, owning paid acquisition across Meta and Google, CRO and landing page builds, experimentation, reporting, and revenue-focused optimization.

Develop and execute the Americas regional marketing strategy to drive brand awareness and demand generation. Collaborate with sales, corporate marketing, and partners to run integrated campaigns, digital programs, events, PR, and content. Manage budget, track performance metrics, support sales enablement, and localize global initiatives to regional needs while identifying market trends and optimizing ROI.

Own production, distribution, and measurement of technical content for senior engineers. Write mechanism-dense pieces, publish and distribute across channels same-day, run Google Ads, build demos/repos, automate content pipelines with AI, and track SEO/visibility and pipeline metrics.

Lead customer acquisition efforts across multiple platforms, manage advertising budgets, develop a high-performing team, and optimize marketing efficiency.

Lead integrated marketing campaigns and manage partnerships to ensure brand consistency and effective project management across channels in a fashion or lifestyle brand.

The Marketing Director will enhance the forensic engineering marketing strategy, drive proactive market leadership, and align marketing investments with business growth goals.

Lead paid marketing for new DTC products, managing strategy and execution autonomously while collaborating with cross-functional teams. Drive product launches and performance measurement across multiple channels.

Lead competitive intelligence for Elastic Search: build and run CI programs, analyze competitors' products/pricing/strategy, produce enablement and external content, support win/loss analysis, and partner with product, sales, and marketing to shape positioning and go-to-market decisions.

Lead product marketing efforts, driving strategy, positioning, and go-to-market plans. Conduct market research, create collateral, and optimize marketing performance to support revenue growth.

The Marketing Specialist will enhance GoFasti's brand presence through marketing strategies, manage content creation and social media, oversee executive branding, optimize marketing funnels, and leverage AI for innovation across platforms.

The VP of Influencer Marketing will lead Bellesa's influencer program, overseeing team performance, deal management, and program growth, while ensuring high returns on ad spend and leveraging AI technology.

The Senior Manager of Content Marketing will lead content strategy and creation to drive brand awareness and demand generation for Bamboo Health, focusing on B2B healthcare markets and utilizing AI tools.

Own creative operations and marketing program execution: process creative briefs, assign and prioritize design work, track capacity and intake, manage integrated campaigns and product launches, maintain program documentation and status, recommend AI-first process improvements, and ensure timely delivery across cross-functional marketing teams.

The Growth Marketing Manager will lead paid media strategy and campaign execution, focusing on driving customer acquisition and revenue growth while optimizing performance across various digital channels.

The Marketing Manager will oversee email marketing campaigns, manage HubSpot marketing automation, analyze campaign performance, and collaborate with cross-functional teams to optimize marketing operations.