Director Experiential Marketing (IC)

This role is the single threaded owner for Motive’s flagship user conference and internal events portfolio, replacing the existing ownership of these programs while excluding trade show execution. This position is responsible for leading Motive’s most visible, complex, and strategically important moments with customers, executives, and employees.

As a senior individual contributor, this role operates with significant autonomy and executive exposure, leading through influence and managing a fully embedded agency and vendor ecosystem. Success in this role requires the ability to think strategically, execute flawlessly under pressure, and translate executive and GTM priorities into cohesive, high impact live experiences that drive pipeline, engagement, and brand trust.

This role is critical to maintaining continuity, quality, and momentum for Motive’s user conference and internal events as they continue to scale in size, complexity, and business impact.

• Own the end to end strategy, planning, execution, and post event reporting for Motive’s annual user conference, including attendee experience, executive programming, content flow, sponsorship experience, and onsite operations
• Serve as stakeholder for internal events such as company kickoffs, leadership offsites, executive summits, and key internal moments, partnering closely with the Corporate Marketing team on planning and execution to ensure alignment to leadership objectives and company priorities
• Lead and manage external agencies across production, creative, logistics, registration technology, and onsite execution, ensuring they operate as true extensions of the Motive team
• Drive operational excellence across budgets, timelines, contracts, run of show documents, risk management, and vendor coordination for large scale, multi day events
• Partner closely with Field Marketing, Product Marketing, Campaigns, Brand, Comms, Sales, Finance, Legal, and People teams to ensure events are tightly aligned to GTM strategy, messaging, and revenue goals
• Act as a trusted partner to executive leadership by owning executive prep, briefing, and onsite support, anticipating needs and ensuring leaders are set up for success
• Continuously improve event operations and attendee experience through tooling, process improvements, and data driven decision making
• Own post event reporting and insights, including pipeline influence, engagement metrics, and qualitative feedback, and use learnings to shape future strategy

• 8–10+ years of experience owning large scale user conferences, internal events, or complex live experiences in high growth tech environments
• Proven track record of serving as the single owner for highly visible, high budget programs with executive level exposure
• Deep experience managing agencies and external vendors, including setting direction, holding partners accountable, and driving cost efficiency
• Strong operational discipline across program management, budgeting, contracts, and cross functional execution
• Demonstrated ability to operate as a senior individual contributor who leads through influence rather than people management
• Comfort working directly with executive stakeholders and navigating ambiguity, shifting priorities, and tight timelines
• Experience in B2B SaaS, technology, or similarly complex GTM organizations strongly preferred