Senior Campaign Marketing Manager, Apartments.com

Job Description

Overview:

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.  We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. 

Apartments.com

Apartments.com is the nation’s #1 rental marketplace for owners, property managers and consumers. Apartments.com is the network that millions of renters every year rely on to find their new place, is continuing to grow our industry-leading sales force.  We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters.  The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers.

Learn more about Apartments.com.

Role Description:

Apartments.com is looking for a Lead Campaign Marketing Manager to lead and execute multi-channel marketing campaigns for prospects and clients at various stages of their Apartments.com lifecycle. This role will work across the business and collaborate with multiple teams to inform campaigns that drive inbound demand and generate new, upgrade, and cross-sell revenue. This position reports directly to the Senior Director of Marketing for B2B (multifamily).

Responsibilities:

• Lead strategy, calendar and execution of Apartments.com Industry Marketing brand campaigns and Mid Market business campaigns
• Lead cross-functional planning to support national campaigns across digital, print, email, direct mail functions
• Collaborate with internal and external creative resources to design and execute marketing tactics
• Ensure consistency of message and brand in digital, print, email, and direct mail marketing tactics
• Identify appropriate audiences for relevant campaigns, collaborating with analytics team to pull and refine target lists
• Work directly with direct mail vendor and internal email and digital marketing and email teams to deliver tactics
• Monitor competitive activity, campaigns and messaging to identify opportunities for Apartments.com to continue communicating our value proposition relative to the competition
• Translate market and customer research into insights that help inform campaign needs and content
• Partner with legal counsel where needed to review and edit campaign content
• Track campaign results to identify best practices and opportunities to improve performance and ROI
• Report campaign progress, execution, and results to sales, product and marketing leadership
• Maintain responsibility for project timelines and budgets

Basic Qualifications:

• Bachelor’s degree from an accredited, not-for-profit University or College in Business Administration, Communications, Marketing or other relevant fields
• 10+ years of work experience in business, marketing communications or related professional area
• Experienced B2B marketer
• Proven ability to lead and manage multiple lifecycle marketing campaigns
• Experience converting business and marketing strategy into creative strategy and execution
• Proficient in Microsoft Office (Excel, Word, PowerPoint), working knowledge of Pardot and Salesforce (Marketing Cloud)

Preferred Qualifications:

• MBA preferred
• Knowledge/experience of multifamily industry a plus.
• Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator) a plus
• Personable professional with solid business acumen, ability to clearly communicate objectives and outcomes with marketing leaders and cross-functional teams, and present material to a variety of audiences.
• Proven experience developing, launching, and managing cross-functional and strategic initiatives
• Strong project management skills including a demonstrated ability to deliver against aggressive deadlines and juggle multiple tasks and projects through cross-functional teams and external agencies.

• Organized with a strong attention to detail, knows how to prioritize and effectively manage multiple projects in a dynamic and fast-paced environment.
• Team player who is collaborative, positive and proactive with constructive attitude towards problem solving.

What’s in it for you?   
​When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement.  
  

Our benefits package includes (but is not limited to):  

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug  
• Life, legal, and supplementary insurance  
• Virtual and in person mental health counseling services for individuals and family  
• Commuter and parking benefits  
• 401(K) retirement plan with matching contributions  
• Employee stock purchase plan  
• Paid time off  
• Tuition reimbursement  
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent) 
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups  
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks 

 
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.  

#LI-MW2

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing