Top Marketing Jobs in Rochester, NY

Lead and scale paid acquisition for consumer app growth and merchant lead generation. Own strategy, manage agencies, run and optimize campaigns across major ad platforms, build experimentation roadmaps, manage attribution and reporting (AppsFlyer, GA4, GTM, Salesforce), and partner with Product, Sales, Data, and Creative teams.

Lead and scale multi-channel customer acquisition for personal loans, balancing growth and unit economics. Own performance marketing, forecasting, budget pacing, analytics, testing culture, team building, martech adoption, and cross-functional alignment to drive profitable loan originations.

Own product positioning, messaging, and go-to-market for Tavily. Lead launches, create sales enablement (decks, one-pagers, case studies), run competitive research, partner with demand-gen, and gather customer insights to inform roadmap and messaging.

Lead go-to-market strategy for Commerce products, define positioning, messaging, and pricing, create launch materials and sales enablement, drive market intelligence, support demand generation and customer adoption, and collaborate with product, sales, and customer success to grow e-commerce and thrift retail solutions.

Create and scale GTM and sales assets (decks, one-pagers, battlecards), use AI to accelerate content production, maintain the field asset library, translate portfolio messaging for audiences and segments, localize and tailor content for deals and campaigns, run PMM intake and triage, and partner with solutions, sales engineering, and ops to ensure field-ready launches and accurate, up-to-date materials while complying with security and information access policies.

Build and launch Wellhub's Channel Marketing program: define processes, tiered partner strategies, create partner-facing assets, run major partner events, coordinate cross-functional activation, and track channel performance and ROI.

Own the marketing website strategy and roadmap, align content/design/engineering, run CRO/A-B testing and experimentation, drive SEO/answer-engine presence, analyze analytics and web tagging to improve discovery and conversion, and partner with product marketing and platform teams to deliver a coherent, high-performing web experience.

Manage content strategy and execution for 2–5 clients, driving measurable outcomes across organic search, AI-powered search experiences, and integrated campaigns. Collaborate with SEO, Paid Media, Social, PR, Design, and Analytics to develop testing roadmaps, briefs, and performance-driven creative. Present insights to clients, optimize creative across platforms (Meta, TikTok, YouTube, Amazon, Programmatic), and improve efficiency through tools and automation. Occasional travel (1–3 times/year).

Create and repurpose content and execute end-to-end digital campaigns (email, landing pages, paid, social, webinars). Produce short-form video, manage Webflow blog and on-page SEO, maintain email lists and ABM campaigns, QA launches, run A/B tests, report performance, and coordinate with sales and field marketing to drive measurable top-of-funnel pipeline.

Manage and nurture the marketing lead funnel to qualify prospects, run demand generation campaigns (emails, content, social, ads), engage leads via phone/email, generate sales-ready meetings, maintain CRM records, develop lists, write campaign content, collaborate with sales, and perform related administrative tasks.

Own go-to-market strategy and adoption for Stripe's data products. Develop positioning, messaging, competitive intelligence, launch plans, demand programs, and sales enablement. Translate customer and market insights into roadmap recommendations and measurable KPIs while partnering cross-functionally to drive commercialization and growth.

Lead social-first strategy and execution for Walrus Foundation: manage daily social channels, plan campaigns and launches, run social listening, grow YouTube, coordinate KOLs/creators, support executive communications, activate events, and collaborate across marketing, product, and comms to deliver integrated campaigns.

The Digital Marketing Manager will develop and execute digital campaigns to increase patient engagement and recruitment, utilizing analytics for optimization and budget management.

Manage daily paid search and paid social campaigns for a multi-brand e-commerce platform, overseeing Google and Microsoft Ads, Meta Ads, budgeting, bidding, feed-driven Shopping campaigns, AI-powered optimizations, A/B tests, reporting, stakeholder presentations, documentation, and a complete handoff at engagement end.

Lead self-serve growth for OpenRouter: run paid media, SEO/AEO, conversion optimization, measurement/attribution, and forecasting. Own multi-channel paid budgets, manage agencies, run experimentation and incrementality tests, and partner with enterprise demand gen. Start hands-on and scale the growth team.

Contract interim leader for Marketplaces overseeing Amazon and Walmart operations, media and marketing strategy, agency management, performance analysis, inventory and account health, and cross-functional execution to meet revenue, profitability, and operational goals.

Lead product launches, craft positioning and content (blogs, website copy, demo scripts, videos), run webinars, maintain sales enablement (battlecards, pitch decks), capture customer stories, monitor competitors, and apply AI workflows to scale product marketing.

Lead Nash's demand engine across multiple verticals by building ABM and outbound plays, running integrated campaigns (paid, social, outbound), owning lifecycle and attribution, shipping GTM tooling (AI agents, automations, landing pages), and partnering tightly with Sales/ADR to convert accounts into pipeline and scale repeatable motions.

The Marketing Assistant supports the marketing team in planning, executing, and analyzing campaigns, conducting market research, and coordinating promotional activities.

The Marketing Coordinator supports the planning and execution of marketing projects, tracks campaign performance, conducts market research, and maintains records.

The Art Director will develop creative concepts for influencer marketing campaigns, lead ideation, and partner with strategists and client teams to deliver impactful work while staying attuned to cultural trends.

Lead demand generation and ABM for a multi-vertical B2B SaaS, owning target account strategy, outbound and integrated campaigns, paid and organic distribution, lifecycle/nurture, tooling and automation (AI/LLM backed), and measurement to drive pipeline in partnership with Sales and ADR teams.

Lead product positioning, pricing, and go-to-market for an AI-forward SaaS compliance platform. Embed with Product to decode roadmaps, own end-to-end launches, create customer-facing assets, host webinars, and align Sales/CS/Support to drive adoption and expansion.

Lead audience growth and lifecycle marketing for Axios Live Essential events. Own acquisition, CRM and email strategy, build automated behavior-driven journeys, manage paid social campaigns, segment and nurture high-value audiences, run A/B tests, maintain performance dashboards, and coordinate cross-functionally to increase registrations, retention and lifetime audience value.

Lead full-funnel, multi-channel growth campaigns from strategy through execution. Manage planning, targeting, creative collaboration, marketing automation, performance analysis, and agency partnerships to drive awareness, engagement, and revenue growth across the funnel.