Top Marketing Jobs in Rochester, NY

Lead product marketing for the Consumer Experience portfolio: own positioning and messaging, execute go-to-market plans, enable sales with assets and training, maintain AI-structured messaging, engage clients and run advisory board to drive pipeline, adoption, and revenue.

The Head of Growth Marketing manages the Demand Generation team, owns customer acquisition across various digital channels, and drives product-led growth. They collaborate with product teams to enhance activation and monetization while optimizing customer acquisition costs and revenue strategies.

Lead product positioning, messaging, and launches for Bolt.new, Bolt Cloud, and WebContainer API. Build competitive intelligence, sales enablement, pricing and packaging strategy, launch tracking, and PMM metrics. Partner with Product, Engineering, Growth, Content, and Sales to drive adoption, conversions, and customer advocacy.

As a Marketing Intern, you'll assist in creating marketing campaigns, content generation, social media posting, and partner marketing efforts while gaining hands-on experience in the edge AI field.

Lead strategy and execution of data-driven paid acquisition across search, social, display, and affiliates. Manage budget allocation, team leadership, experimentation, AI-driven automation, channel launches, cross-functional reporting, and vendor/agency relationships to drive CAC, ROAS, LTV, and revenue growth.

The Manager of Customer Marketing will drive adoption, retention, and expansion for K-12 customers, designing programs, executing campaigns, and aligning with cross-functional teams.

Own execution, optimization, and reporting for paid social and paid media campaigns (Meta, Google, LinkedIn, YouTube, Bing). Manage budgets, perform keyword research, ad copy development, bid optimizations, and client communications. Deliver performance insights, strategic recommendations, and leverage data and AI tools to drive direct response for e-commerce, lead gen, and B2B clients.

Lead lifecycle strategy and execution for membership and incentive programs across email and push. Own segmentation, personalization, experimentation, and analytics partnerships to drive member awareness, progression, redemption, and re-engagement while managing cross-functional stakeholders, program economics, and roadmap prioritization.

Drive product commercialization and market adoption through positioning, go-to-market planning, content creation, sales enablement, market research, multimedia production, website management, trade-show support, and analytics to generate MQLs/SQLs and grow revenue.

Lead the strategy and execution of OneSpan's product marketing for cybersecurity solutions, managing a team and collaborating across functions to drive go-to-market initiatives and market understanding.

Lead Avantpage's integrated marketing function, developing go-to-market strategy, demand generation, product and brand marketing, and marketing operations. Drive pipeline and revenue growth, oversee analytics and CRM/automation, guide product launches and sales enablement, and manage a team of three while aligning cross-functionally with Sales, Client Services, Innovation, and Executive Leadership.

Senior leader responsible for marketing operations, analytics, digital experience, and marketing technology. Leads teams, establishes governance and measurement frameworks, drives agile marketing, optimizes conversion and customer journeys, owns martech (Salesforce/Pardot) and reporting, and partners cross-functionally to align marketing execution with business outcomes.

Support Brand Marketing by designing on-brand collateral, building and scheduling email campaigns, managing digital asset libraries, coordinating marketing requests and timelines, quality-checking materials, and assisting with social media, events, PR, and internal communications to keep projects on brand and on schedule.

Lead end-to-end marketing for an early-stage B2B SaaS startup: define brand and positioning; build content and demand-generation engines; run campaigns tied to pipeline; enable sales; measure marketing-to-revenue performance; and secure industry presence via events, webinars, and thought leadership. Hands-on execution and people management required.

Lead Rosetta Stone consumer and enterprise marketing: define brand narrative, create integrated multi-channel campaigns, own pricing and go-to-market, localize international strategies, and manage a small marketing team to drive acquisition, retention, and lead generation.

Interim senior marketing leader to own brand strategy and product marketing for a CPG relaunch. Lead positioning, packaging strategy, customer research, marketing calendar, and cross-functional alignment with growth and retail. Run brand channel strategy, oversee creators/partnerships/social/HCP efforts, and execute Black Friday/Cyber Monday brand campaigns during a ~six-month maternity leave.

Lead partner marketing strategy for executive alliances and GSIs/hyperscalers, translate partnership objectives into integrated GTM plans, drive pipeline and partner-sourced revenue, manage executive stakeholder engagement, and lead cross-functional execution, measurement, and optimization of scalable partnership programs.

Own FilmFreeway growth across email lifecycle and paid acquisition while partnering on SEO. Build and optimize email campaigns and lifecycle flows, run paid across major platforms, produce and test creative, track ROAS/CAC/LTV, analyze funnel metrics, manage budgets and seasonal pushes, and collaborate with product, design, and marketing teams to iterate quickly using automation and analytics.

Create technical solution briefs, reference architectures, demos, labs, and sales enablement for AWS workloads. Position Commvault and Clumio offerings, maintain AWS Marketplace/private-offer content, deliver enablement to AWS and partner teams, and translate product and AWS service launches into field-ready materials to support co-sell motions.

The Marketing Insights Lead will analyze marketing performance, provide actionable recommendations, and build relationships with client stakeholders while using statistical methods and data analysis tools.

Lead B2B marketing for AI, data, cloud, and cybersecurity portfolios: define positioning, website and content strategy, thought leadership, branding, and GTM for new service lines while collaborating with engineering and execs to translate technical solutions into business value.

Lead and own the marketing operations tech stack architecture (Salesforce, Marketo, engagement tools). Build solutions end-to-end, troubleshoot routing and sync issues, run Marketo campaign operations, manage lead lifecycle and handoffs, document systems, partner with Sales/RevOps, and launch new tools and initiatives independently.

Lead strategy, execution, and performance management for paid digital channels (Paid Social, Search, Affiliates). Own budgets, tooling, and channel testing; analyze performance, optimize toward KPIs, partner with Creative, Analytics, MarTech, AdTech and external partners, and scale data-driven acquisition tactics.

The Senior Commercial Bid and Content Marketing Manager is responsible for developing client-facing materials, overseeing content marketing, and collaborating with various teams to drive business growth.

Lead and grow a product marketing function for Prolific's human data platform. Own positioning, messaging, launches, packaging, and go-to-market strategy; manage three PMMs; align Product, Sales, and vertical marketing; run market and competitive research and build sales enablement.