The Role
Owns product go-to-market strategy across platform launches and feature releases for prospects and customers in US and European markets. Develops positioning, messaging, customer stories, sales enablement, competitive intelligence, launch training, and customer education programs. Partners with product, sales, customer success, and research teams, measures launch performance, and improves messaging through market feedback. This player-coach role requires building the product marketing function while executing hands-on across multiple launches.
Summary Generated by Built In
ABOUT US
The Senior Director of Product Marketing owns how Rep Data brings everything it builds to market, from major platform launches to small feature releases, for both prospects and existing customers.
You'll turn what our product and research teams build into stories our buyers understand and our sellers can use. You'll plan and run every launch end to end, arm sales and customer success to win and grow accounts, and make sure our messaging holds up in both US and European markets.
This is a player-coach role with no direct reports to start with an opportunity over time to manage others. You'll report to the EVP, Marketing and work closely with product management, sales, customer success, and our research team. As we grow, you'll help shape what the product marketing function becomes.
WHAT YOU WILL DO
Own go-to-market for every launch
- Build and run a tiered launch framework, so major platform moments and smaller feature releases each get the right level of attention & investment.
- Lead launches end to end, from positioning and pricing input through enablement, campaigns, customer communications, and post-launch results.
- Plan launches for both new prospects and existing customers, including adoption and expansion motions within the current base.
- Adapt launches and messaging for US and European markets, working with commercial leads in each region.
Shape the story
- Turn product capabilities and research expertise into clear positioning, messaging, and value propositions for each audience and buyer persona.
- Carry the company narrative into product-level stories, keeping the brand consistent as we bring several products together into one offering.
- Tell the story of our services and research partnership alongside the technology, because how we work with customers is an enormous part of what we sell.
- Build proof through customer stories, case studies, and research-led content, working closely with our research team.
Partner across the business
- Work hand in hand with product managers on roadmap input, launch readiness, and packaging, bringing the voice of the market into product decisions.
- Partner with sales and customer success to understand what's winning, what's stalling, and what customers need to hear next.
- Collaborate with our research team to bring their expertise and insights into launches, content, and thought leadership.
Enable the commercial team
- Create the tools sales and customer success rely on, like pitch decks, battlecards, demo narratives, objection handling, and onboarding materials.
- Run launch training in collaboration with the Commercial leaders and ongoing enablement so every seller can tell the story with confidence.
- Own competitive intelligence across both research platforms and data-quality providers, and keep the team current as the landscape shifts.
Build the earning curriculum:
- Design and maintain a structured training curriculum for sales and customer success covering ongoing skill-building.
- Build a customers education program, including onboarding paths, live training, webinars and self-serve learning resources, that helps customers get value from our platform and services faster.
- Partner with the research team to bring research best practices and data-quality expertise into the curriculum.
- Update curriculum with every launch and measure impact through certifications, completion, seller ramp time, product adoption and customer feedback.
Measure and improve
- Define success metrics for every launch, such as pipeline, win rates, adoption, and expansion, and report on results.
- Use win/loss analysis, customer feedback, and market research to keep sharpening positioning and priorities.
WHAT YOU BRING
- You have 10+ years of B2B marketing experience, with at least 5 years in product marketing at a SaaS or technology-enabled services company.
- You've led launches of every size, from company-defining platform releases to steady feature drops, and you can show the business results.
- You're a strong storyteller who can make technical and data-heavy products clear and compelling for both executives and practitioners.
- You understand how to market a mix of software and services, and you can explain the value of the people behind the product as well as the product itself.
- You've built sales enablement and competitive programs that sellers actually use.
- You're a natural partner to product managers, sellers, and subject-matter experts, and you earn trust without needing formal authority.
- You're comfortable as a player-coach. You set the strategy, write the first draft, and do the work.
- You've marketed to buyers in both the US and Europe, or you're eager to learn how messaging and buying behavior differ across those markets.
- You're organized and data-driven, and you can run several launches at once without losing the details.
Nice to have
- Experience in market research, consumer insights, survey or panel data, or data-quality and fraud prevention.
- Experience marketing a portfolio after an acquisition or consolidating several products into one unified offering.
- Experience building or scaling a product marketing function from the ground up.
WHAT WE OFFER
- Competitive base salary, plus opportunity for bonus program based on company and individual performance
- Employer subsidized medical, dental, and vision coverage
- Paid time off and paid holidays
- 401K plan and matching program
- Employee Assistance Program
- Work from home with reimbursements for work-related expenses
- Company-provided computer
- Paid volunteer program
- An opportunity to work with some of the best and brightest in the market research industry and drive large-scale innovation in "restech"
Equal Employment Opportunity Policy:
Rep Data, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.
About
Rep Data consists of a group of experienced industry veterans looking to revolutionize the survey data and sampling process. Our clients include the world’s top management consultancies, market research agencies, and brands. Our mission is to make our clients’ research process easier and to be a reliable, repeatable data collection partner - for life! If you are passionate about delighting customers and simplifying the inherent complexities of data collection, we want to hear from you!At Rep Data, we recruit, hire, employ, train, promote, and compensate individuals based on job-related qualifications and abilities. We are dedicated to fostering a diverse and inclusive workplace culture and we welcome applications from a wide range of candidates. We do not discriminate on the basis of race, gender, gender identity or expression, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of Rep Data are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.
Skills Required
- 10+ years of B2B marketing experience
- At least 5 years of product marketing experience at a SaaS or technology-enabled services company
- Experience leading launches of varying sizes and demonstrating business results
- Ability to communicate technical and data-heavy products clearly to executives and practitioners
- Experience marketing both software and services
- Experience building sales enablement and competitive programs
- Ability to partner effectively with product managers, salespeople, and subject-matter experts
- Ability to work as a player-coach and execute hands-on
- Experience marketing to buyers in the United States and Europe, or willingness to learn regional differences
- Strong organizational and data-driven skills with ability to manage multiple launches
- Experience in market research, consumer insights, survey or panel data, or data-quality and fraud prevention
- Experience marketing a portfolio after an acquisition or consolidating products into one offering
- Experience building or scaling a product marketing function from the ground up
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The Company
What We Do
Rep Data helps researchers expedite data collection for primary quantitative research studies, with a hyper-focus on data quality and consistent execution. Our mission is to be a reliable, repeatable data collection partner. For life. We leverage direct connections into 250+ panel suppliers across 100+ countries. Suppliers compete against each other for access to open quotas. On average, a dozen panels will supply into an individual project. This means: unbiased sample sourcing, more representative sample, faster turnaround time, more cost effective pricing, and more reach than traditional panel vendors. The foundation of quality in the research process is the sample itself. To continue with our unbiased theme, Rep Data partners with external consultants to rate our sample suppliers on an ongoing basis. We don't want to grade our own homework. Each Rep Data supplier must meet a minimum quality benchmark, similar to how an Airbnb host must maintain a rating to list their property. Suppliers are graded on respondent attentiveness, time spent taking survey, straight-lining, open-end response quality, and attitudes over time. To complement the sample quality, we also implement strict quality checks before, during, and after field. Our client base consists of market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, brand strategy consultancies, universities, and global communications/ PR agencies.
