Top Senior Marketing Jobs in Richmond, VA

Senior leader responsible for marketing operations, analytics, digital experience, and marketing technology. Leads teams, establishes governance and measurement frameworks, drives agile marketing, optimizes conversion and customer journeys, owns martech (Salesforce/Pardot) and reporting, and partners cross-functionally to align marketing execution with business outcomes.

The Head of Paid Media will design and execute B2B paid media campaigns, manage budgets, optimize lead quality, and collaborate across teams to drive growth and brand awareness.

Lead partner marketing strategy for executive alliances and GSIs/hyperscalers, translate partnership objectives into integrated GTM plans, drive pipeline and partner-sourced revenue, manage executive stakeholder engagement, and lead cross-functional execution, measurement, and optimization of scalable partnership programs.

Lead B2B marketing for AI, data, cloud, and cybersecurity portfolios: define positioning, website and content strategy, thought leadership, branding, and GTM for new service lines while collaborating with engineering and execs to translate technical solutions into business value.

Lead and own the marketing operations tech stack architecture (Salesforce, Marketo, engagement tools). Build solutions end-to-end, troubleshoot routing and sync issues, run Marketo campaign operations, manage lead lifecycle and handoffs, document systems, partner with Sales/RevOps, and launch new tools and initiatives independently.

Lead strategy, execution, and performance management for paid digital channels (Paid Social, Search, Affiliates). Own budgets, tooling, and channel testing; analyze performance, optimize toward KPIs, partner with Creative, Analytics, MarTech, AdTech and external partners, and scale data-driven acquisition tactics.

The Senior Commercial Bid and Content Marketing Manager is responsible for developing client-facing materials, overseeing content marketing, and collaborating with various teams to drive business growth.

Lead and grow a product marketing function for Prolific's human data platform. Own positioning, messaging, launches, packaging, and go-to-market strategy; manage three PMMs; align Product, Sales, and vertical marketing; run market and competitive research and build sales enablement.

Own and scale Hatch's partner program end-to-end: launch integrations, run co-marketing/co-sell campaigns, enable partners with collateral, coordinate partner events, create repeatable playbooks, maintain partner relationships, and track/optimize partner-driven pipeline and referral ROI.

Lead creative strategy across multiple high-volume performance marketing accounts, translate ad and campaign metrics into insight-driven briefs, build and run testing frameworks, apply channel-specific tactics (paid social, OOH/DOOH, programmatic), present recommendations to clients, partner with creative teams, and champion AI workflows to iterate creative performance.

Lead go-to-market strategy, positioning, messaging, and launches for Ag Hub products. Develop tailored value propositions, enable sales and success teams, create launch and sales enablement materials, monitor market and competitive feedback, and partner cross-functionally with Product, Sales, Customer Success, and Marketing to drive adoption and measure post-launch performance.

Lead product marketing and provider brand strategy for a virtual eating-disorder treatment program. Craft messaging, personas, and customer journeys; execute go-to-market plans for new services; build provider engagement and loyalty through advisory boards, content, and channel enablement; partner with executives and cross-functional teams to drive positioning, retention, and clinical authority.

Lead partner co-marketing strategy and execution for strategic alliances. Build joint go-to-market plans, activate co-branded campaigns, track partner-sourced pipeline and metrics, develop partner marketing playbooks and assets, and collaborate cross-functionally with BD, Brand, Field Marketing, Product, and Sales to drive partner-influenced revenue and program growth.

Create clear technical narratives and content (solution briefs, whitepapers, blogs, presentations) that explain multi-platform solutions across cloud, AI, and cybersecurity. Own partner solution stories, align messaging across product, alliances, and field teams, enable sales and partners, support events and briefings, and translate architecture-level concepts into business value for technical and executive audiences.

Drive product positioning, messaging, launches, and sales enablement for Tailscale. Conduct customer research, competitive analysis, and create collateral, demos, and enablement to generate pipeline and support revenue teams.

Lead marketing measurement and data strategy for a two-sided B2B marketplace. Build a comprehensive measurement framework, own full lifecycle data, create executive dashboards, manage data tools (Segment, Snowflake, Domo), optimize acquisition/activation/retention across channels, implement web tracking and privacy-compliant tagging, and partner with Sales Analytics to align marketing with field acquisition.

Senior operator to lead operations and marketing for a growing financial media ecosystem. Responsible for strategy, user acquisition (SEO, content, social, email, performance), platform growth, monetization (affiliate, ads, sponsored content), partnerships, product/UX improvements, KPI reporting, and building/managing cross-functional teams to scale revenue and audience.

The Head of Revenue Marketing is responsible for driving demand generation and transforming go-to-market strategies into scalable pipeline engines, leveraging AI and automation while ensuring accountability and revenue outcomes through cross-functional collaboration.

The Lifecycle Marketing Lead will oversee lifecycle campaigns, manage a team, drive strategy, use AI for efficiency, and build strong cross-functional partnerships to optimize customer engagement and retention.

Lead partner marketing with consulting and systems integrators to drive joint GTM plans, co-marketing programs, repeatable partner collateral, customer stories, partner communications, and measurable pipeline growth.

The Regional Marketing & Growth Director will create and implement strategies to drive brand growth, oversee regional marketing plans, and collaborate with franchisees to enhance performance.

The Director of Product Marketing will own the positioning and messaging for Tonkean's platform, driving alignment across product, sales, and marketing to enhance revenue and product clarity.

Develop and execute marketing strategies focused on influencer marketing. Lead a strategy team, oversee proposals, translate data into insights, and foster stakeholder collaboration.

The Account Director manages influencer marketing programs, overseeing strategy, execution, and client relationships while ensuring successful campaigns and team development.

Lead end-to-end marketing for a category-defining AI enterprise platform: GTM strategy, demand generation, ABM, positioning, content, events, marketing ops, and team building to drive high-ACV pipeline and revenue influence.