Top Senior Marketing Jobs in Richmond, VA

Own and build WorldStrides’ events and partner marketing programs from the ground up. Lead the annual events strategy, logistics, budgets, vendors, onsite execution, lead nurturing, and ROI measurement. Develop strategic partnerships with education associations, school districts, and complementary brands, creating co-branded campaigns and joint events. Manage partner contracts, onboarding, enablement, and performance reviews while driving qualified leads, MQLs, and pipeline.

Executes partner lifecycle marketing programs spanning recruitment, onboarding, activation, engagement, retention, and growth. Manages nurture campaigns, communications, segmentation, events, enablement, and partner programs. Coordinates campaigns through marketing automation, CRM, and PRM platforms while tracking lifecycle, pipeline, and revenue metrics. Uses performance data to optimize partner journeys, improve program participation, accelerate partner productivity, and support partner-sourced growth.

Own the enterprise product marketing narrative, messaging, content, sales enablement, and go-to-market materials. Research enterprise buying committees, develop segment-specific positioning, support ABM campaigns, create case studies and sales assets, produce ROI and TCO content, and train sales teams. Partner closely with Sales, Solutions Engineering, Customer Success, Marketing, Analyst Relations, and other cross-functional teams to align messaging and support complex enterprise deals.

Leads a creative pod of strategists, designers, editors, and ACDs while owning team development, retention, staffing, performance management, and client delivery. Provides executive-level creative strategy, handles escalations, oversees quality assurance, supports high-priority execution, and drives client retention and expansion. Owns the evolution of the creative service through innovation, AI adoption, training, and collaboration with R&D and platform partners. Requires extensive agency, creative, leadership, presentation, and multi-channel campaign experience.

Leads product positioning, messaging, competitive intelligence, sales enablement, content development, product launches, and go-to-market strategy for cybersecurity solutions. Translates complex security capabilities into customer-focused narratives, trains sales and partner teams, develops multimedia and marketing content, supports analyst and market-facing activities, and collaborates with Product, Engineering, Sales, Customer Success, and Marketing teams.

Lead solutions marketing for NetBrain’s network automation platform by discovering high-value use cases, developing positioning and proof points, creating launch content, and executing go-to-market plans. Partner with Product, Sales, Marketing, and Partners on joint solutions, co-branded assets, co-selling motions, and industry-specific narratives. Maintain organized solution content and manage multiple concurrent launches and partner or vertical initiatives.

Develop and execute marketing strategy for Databricks’ venture-backed startup segment. Own positioning, messaging, content, demand generation, account-based, partner, developer, and field programs that drive pipeline, adoption, consumption, and revenue. Build relationships with venture firms, accelerators, founders, developers, customers, and strategic partners. Improve product-led conversion from trials and technical evaluations to committed production spend, while enabling sales teams and strengthening technical credibility through content, communities, and events.

Leads integrated full-funnel marketing strategies for B2B clients, including positioning, ICP definition, go-to-market planning, demand generation, campaign integration, SEO, AEO, and AI-driven discovery. Owns client strategy, workshops, performance measurement, conversion optimization, and executive reporting. Collaborates with SEO, paid media, content, product, development, and project teams to connect marketing activity with pipeline, MQL, CAC, ROAS, and broader business outcomes.

Drive profitable acquisition and growth of paid subscribers through paid advertising, channel and creative testing, conversion optimization, experimentation, and subscription economics analysis. The role owns marketing campaigns end to end, partners with Product and Engineering on funnels and instrumentation, and scales subscription programs using aggregate measurement and privacy-respecting advertising practices.

Develop positioning and messaging for NetBrain’s network automation platform, create sales and customer-facing marketing assets, support product launches and go-to-market plans, maintain competitive differentiation, and gather market feedback. Partner with Product, Sales, Engineering, GTM Enablement, and Analyst Relations to translate technical capabilities into compelling buyer and seller content.

Leads paid advertising strategy and execution for high-value ecommerce accounts across multiple ad channels. Responsibilities include campaign planning, optimization, QA, budget pacing, attribution and measurement analysis, reporting, client communication, testing roadmaps, and strategic recommendations. The role also mentors junior team members, supports new business appraisals, integrates AI and Nova tools, manages performance risks, and drives cross-channel growth initiatives.

Leads paid advertising strategy and execution for high-value B2B accounts across multiple ad channels. Responsibilities include campaign optimization, budget pacing, quality assurance, measurement and attribution analysis, testing roadmaps, client communication, risk escalation, strategic recommendations, and mentoring junior talent. The role also supports new business appraisals, improves workflows using AI and Nova, and drives cross-channel performance aligned with broader client business goals.

Manage integrated B2B marketing campaigns, corporate events, tradeshows, partner marketing, social media, email, website, and advertising initiatives. Use Pardot and Salesforce to build campaigns, manage leads, analyze performance, track ROI, and maintain dashboards. Collaborate with sales, corporate marketing, technology partners, and internal stakeholders to support lead generation, revenue growth, brand awareness, and go-to-market programs.

Develop and optimize paid advertising strategies for consumer packaged goods clients, using marketing performance data to drive revenue and brand growth. The role involves managing paid media initiatives, analyzing results, improving campaign effectiveness, and delivering strategic client support. It is a remote, hybrid, or in-office contract position with the potential to convert to full-time employment within 30–90 days.

Leads paid advertising strategy and execution for high-value client accounts, including campaign optimization, budget pacing, QA, measurement, reporting, testing roadmaps, and client communication. Develops proactive performance recommendations using attribution, incrementality, contribution analysis, marketing data, AI tools, and Nova. Serves as a strategic leader, manages client conversations, supports new business appraisals, and mentors junior team members.

Own and scale full-funnel performance marketing and ABM for enterprise buyers: run paid campaigns (LinkedIn, Google, industry channels), build attribution and pipeline reporting, run experimentation, optimize website/landing conversions, support events, and maintain the martech stack to drive measurable pipeline and ROI.

Work with research and engineering teams to design realistic marketing tasks, create reference solutions, and evaluate AI/LLM outputs with structured rubrics. Maintain evaluation guidelines, ensure dataset quality, and collaborate with SMEs to improve AI model performance on marketing challenges.

Design evaluation rubrics and scoring frameworks for marketing deliverables, assess AI-generated and human-created marketing work with evidence-based judgments, provide written justifications, and iterate with stakeholders to improve consistency and scoring quality.

Lead product marketing for Juniper Square's real assets segment: define positioning, build persona playbooks, enable Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, embed AI tooling into messaging workflows, and partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive pipeline and deal outcomes.

Lead global marketing function, focusing on demand generation, brand messaging, and marketing analytics. Drive campaigns and manage a marketing team using AI tools.

The Strategic Marketing Manager will develop and own the marketing strategy for business growth, lead demand generation, and oversee product marketing efforts to boost pipeline and revenue.

Lead the creative learning system for growth: centralize cross-channel insights, scale production (studio, UGC, whitelisting), build testing frameworks and reporting, translate ad learnings into site, funnel, and product recommendations, and align Growth, Brand, and Product teams to institutionalize winning creative.

As the Vice President of Marketing, you will drive growth by developing and executing the Go-To-Market strategy, running growth experiments, and shaping brand identity in a B2B SaaS environment.

Lead product marketing for premium content, proprietary data, and Tegus Expert Call Services. Own positioning, messaging, launches, GTM strategy, and sales enablement. Partner with Product, Sales, Customer Success, and Competitive Intelligence to drive awareness, adoption, pipeline, and expansion. Build and grow a high-performing PMM team, run market/customer research, translate complex capabilities into role-based value props, and create sales assets and operating rhythms to connect GTM with product.

Lead product marketing for a technical B2B SaaS FinOps platform: define positioning and messaging, own go-to-market for launches, create content and sales enablement, analyze competitors, engage customers and analysts, and drive adoption and pipeline while building the function from the ground up.