Product Marketing Manager

Posted 6 Days Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
139K-165K Annually
Senior level
Information Technology • Consulting
The Role
Develop positioning and messaging for NetBrain’s network automation platform, create sales and customer-facing marketing assets, support product launches and go-to-market plans, maintain competitive differentiation, and gather market feedback. Partner with Product, Sales, Engineering, GTM Enablement, and Analyst Relations to translate technical capabilities into compelling buyer and seller content.
Summary Generated by Built In

Founded in 2004, NetBrain is the leader in no-code network automation. Its ground-breaking Next-Gen platform provides IT operations teams with the ability to scale their hybrid multi-cloud connected networks by automating the processes associated with Diagnostic Troubleshooting, Outage Prevention and Protected Change Management.  Today, over 2,500 of the world’s largest enterprises and managed services providers leverage NetBrain’s platform.

What We Need

We are hiring a Product Marketing Manager to help bring NetBrain's differentiated product story and capabilities to market in a crowded network automation and observability space. This role crafts positioning and messaging for assigned areas within the broader NetBrain narrative, then turns that workalong with launch plansinto finished, ready-to-use assets: sales decks, web copy, one-pagers, and enablement content that hold up across releases and use cases. You will partner with the Director of Product Marketing, GTM Enablement, Product, Sales, and Engineering to bring NetBrain's story to life across every place buyers and sellers encounter it. 


What You'll Do

Competitive Differentiation & Positioning. Help bring NetBrain's differentiated story to life, and lead positioning and messaging for assigned product areas or segments within the overall framework.  Crafting the language, not just applying it, then translating it into sales decks, web copy, one-pagers, and other customer-facing assets. Keep a working knowledge of the competitive landscape so day-to-day content stays sharp against real alternatives, and flag where messaging is drifting or competitors are shifting their story. 

Agentic NetOps Narrative. Help bring the Agentic NetOps narrative to life in day-to-day marketing materials, developing and translating the message into content Sales and Marketing can use immediately. Partner with Analyst Relations on materials that support analyst conversations. 

Capability Plays & Go-to-Market. Help spot candidate capability plays by staying close to Sales, Support, and the field, and surface patterns worth investing in. Lead the execution of approved capability go-to-market plans—naming, one-pagers, proof points, and enablement content—so capability plays move from idea to sellable motion quickly. 

Marketecture and Launch. Support major product launches end to end: draft launch messaging, build enablement assets, and coordinate launch logistics across Sales, Marketing, and Field. Partner with the team on how new releases fit into the broader product marketecture. 

Sales Tools. Working with GTM Enablement and Product, build the pitch decks, one-pagers, discovery guides, and other sales assets Sales and Solutions Engineering rely on day to day. Keep the toolkit current as positioning, capabilities, and releases change, and get hands-on feedback from Sales on what’s landing and what needs a refresh. 

Voice of Market. Help keep Solutions Marketing's perspective connected to Product by gathering and organizing input from Sales, Customer Success, and the customer-voice program, and packaging it for conversations with Product leadership.  


What You Bring

  • You have 5-7 years in Product Marketing or a closely adjacent marketing role in B2B software; infrastructure, networking, or IT operations experience is a plus
  • Clear and efficient communication skills - decks, one-pagers, web copy, and sales emails all sound consistent and land with the intended audience
  • Experience crafting positioning or messaging for a specific product area or segment, not just executed messaging someone else wrote, and turned it into finished, ready-to-use assets
  • Ability to manage several concurrent workstreams: a launch, a capability rollout, a set of enablement assets, without losing quality on any of them
  • You default to asking “how does this show up for the buyer” rather than staying at the strategy level
  • An inherent curiosity about technical products and an ability to become conversant in NetBrain's platform to write credibly for both practitioners and executives
  • You take direction well but also push back with a point of view when something is not landing
  • You have built sales-facing assets - decks, one-pagers, guides, that reps actually used in real deals, not just filed away
  • You are low ego and high ownership, and want to grow into broader positioning and strategy responsibility over time
  • Manual Dexterity: Repetitive motion of wrists, hands and fingers for using a computer.
  • Stationary Tasks: Sitting for extended periods, remaining in a stationary position.

What We Offer

Our comprehensive compensation package is vital in how we recognize our people for the impact they make on us reaching our goals as a company.

For this role, the estimated base is $139,000 - $165,000 + Bonus. The actual salary may vary based on a range of factors, including market and individual qualifications objectively assessed during the interview process.

The range listed above is a guideline and may be modified. People Experience offers a comprehensive benefits package in addition to cash compensation that includes but is not limited to 401k and medical/dental coverage. Speak with your Recruiter for more details on our Total Rewards philosophy.


NetBrain invites all interested and qualified candidates to apply for employment opportunities.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.

If you have a disability that prevents or limits your ability to use or access the site, or if you require any other accommodation in the application process due to a disability, you may request a reasonable accommodation. To make a request, please contact our People Team at: [email protected] and we will be happy to assist you.

In compliance with applicable laws, NetBrain conducts holistic, individual background reviews in support of all hiring decisions.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.


Skills Required

  • 5-7 years of experience in Product Marketing or a closely adjacent marketing role in B2B software
  • Clear and efficient communication skills across decks, one-pagers, web copy, and sales emails
  • Experience crafting positioning or messaging for a specific product area or segment and translating it into finished assets
  • Ability to manage multiple concurrent workstreams while maintaining quality
  • Buyer-focused approach to marketing strategy and execution
  • Curiosity about technical products and ability to become conversant in a software platform
  • Ability to take direction and provide constructive points of view
  • Experience building sales-facing assets such as decks, one-pagers, and guides used in real deals
  • Manual dexterity for repetitive computer use
  • Ability to sit for extended periods and remain stationary
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The Company
HQ: Burlington, MA
368 Employees
Year Founded: 2004

What We Do

Founded in 2004, NetBrain Automation is the most widely adopted no-code network automation and visibility platform, providing network operators and engineers with the ability to transform their core workflows associated with hybrid network management. Through the use of desired Intents, any multi-vendor and multi-cloud infrastructure can now be managed from the top-down based upon establishing and maintaining those intents (rather than managing by device configuration alone). By discovering every aspect of any hybrid network, all the way from the edge to the cloud, and transforming this into a robust digital twin which understands the intention of each component, engineers and operators can maintain the integrity of the network by simply managing their intended results. Today, more than 2,500 of the world’s largest enterprises and managed services providers use NetBrain to simplify their management tasks, reduce MTTRs, ensure compliance and provide a top-down understanding of how the network is supporting their business requirements directly. NetBrain is headquartered in Burlington, Massachusetts, with employees located across the United States and Canada, Germany, the United Kingdom, India, and China

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