The Role
Manage integrated B2B marketing campaigns, corporate events, tradeshows, partner marketing, social media, email, website, and advertising initiatives. Use Pardot and Salesforce to build campaigns, manage leads, analyze performance, track ROI, and maintain dashboards. Collaborate with sales, corporate marketing, technology partners, and internal stakeholders to support lead generation, revenue growth, brand awareness, and go-to-market programs.
Summary Generated by Built In
Position Overview
The Integrated Marketing Manager leads integrated B2B marketing initiatives that strengthen Blue Acorn iCi’s market presence, support lead generation, and connect marketing activity to sales opportunities and revenue. The role coordinates corporate events, partner campaigns, digital marketing, and cross-functional programs across the company’s ecosystem.
This role partners with Sales, Adobe, Infosys, and Infosys Aster stakeholders to execute go-to-market campaigns, oversee Pardot and Salesforce marketing activities, manage social and internal communications, and evaluate performance. Success requires proactive ownership, strong program management, attention to detail, and clear communication across teams.
Location: Remote - United States
Key Responsibilities
Corporate Events & Tradeshows
Integrated Marketing & Sales Campaigns
Partner Marketing & Go-to-Market
Pardot, Salesforce & Marketing Governance
Social Media Management
Internal Marketing & Communications
Website, Advertising & Digital Marketing
Required Skills & Experience
B2B Marketing & Campaign Execution
Communication, Analytics & Program Management
Preferred Skills & Experience
Role Expectations
Compensation
The base salary range for this position is $95,000 - $125,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.
The Integrated Marketing Manager leads integrated B2B marketing initiatives that strengthen Blue Acorn iCi’s market presence, support lead generation, and connect marketing activity to sales opportunities and revenue. The role coordinates corporate events, partner campaigns, digital marketing, and cross-functional programs across the company’s ecosystem.
This role partners with Sales, Adobe, Infosys, and Infosys Aster stakeholders to execute go-to-market campaigns, oversee Pardot and Salesforce marketing activities, manage social and internal communications, and evaluate performance. Success requires proactive ownership, strong program management, attention to detail, and clear communication across teams.
Location: Remote - United States
Key Responsibilities
Corporate Events & Tradeshows
- Coordinate corporate events and tradeshows, including go-to-market strategy, account mapping, client outreach, on-site details, and logistics.
- Recommend, develop, and implement event marketing plans to generate revenue and create engaging experiences.
- Collaborate with Infosys/Infosys Aster corporate, vertical, sales, and marketing leaders and support Adobe partner marketing.
- Lead marketing for one-to-one engagements, one-to-many events, and large sponsorships.
Integrated Marketing & Sales Campaigns
- Develop joint marketing and sales campaigns aligned with Adobe and Infosys priorities.
- Identify marketing opportunities and gaps, create initiatives that influence sales metrics, and collaborate with Sales to anticipate needs.
- Support digital campaigns, including automated Salesforce campaigns, and create content such as blog posts and sales materials.
Partner Marketing & Go-to-Market
- Develop and maintain relationships with technology partners through co-marketing, regular meetings, and business planning.
- Support joint events, activations, and strategic positioning within the digital experience (DX) ecosystem.
- Help articulate the Blue Acorn iCi and Infosys Aster brands within the parent company and Adobe partner ecosystem.
Pardot, Salesforce & Marketing Governance
- Manage Pardot-supported email campaigns, newsletters, custom forms, campaign tracking, and lead uploads.
- Connect Pardot marketing efforts to Salesforce metrics to track investment, engagement, opportunities, and ROI.
- Support Salesforce/Account Engagement marketing administration, dashboards, campaign building, reporting, and email marketing.
- Analyze campaign performance to identify strengths, gaps, and opportunities for improvement.
Social Media Management
- Own Blue Acorn iCi social media strategy, including planning, scheduling, analysis, and reporting.
- Manage LinkedIn campaigns covering events, new solutions, internal awareness, and content releases.
Internal Marketing & Communications
- Build awareness of company insights, solutions, initiatives, and offerings with Infosys digital experience audiences.
- Support Adobe partner newsletters, regional and quarterly Infosys newsletters, client newsletters, and one-off communication campaigns.
Website, Advertising & Digital Marketing
- Help publish, update, and report on the corporate website.
- Develop, manage, and optimize advertising campaigns on LinkedIn and Google; evaluate additional advertising platforms and programs.
Required Skills & Experience
B2B Marketing & Campaign Execution
- 4–6 years of B2B marketing experience.
- Strong experience with Pardot and Salesforce.
- Experience managing both large-scale events, including industry tradeshows, and smaller client gatherings.
- Ability to coordinate marketing campaigns and initiatives across departments and with sales and partner stakeholders.
Communication, Analytics & Program Management
- Strong attention to detail and ability to interpret data and communicate marketing trends and results.
- Excellent written and verbal communication, interpersonal skills, ethics, and cultural awareness.
- Strong multitasking and program management skills.
- Self-motivated, proactive, and able to communicate assertively and professionally.
Preferred Skills & Experience
- B2B marketing experience within technology, consulting, SaaS, digital services, or partner ecosystems.
- Bachelor’s degree, preferably in marketing, communications, or a related field.
- Experience in the B2B services industry, preferably SaaS or technology.
- Experience with Salesforce reporting and administration.
Role Expectations
- Drive integrated campaigns and event initiatives with a proactive, detail-oriented approach; coordinate stakeholders across Sales, Marketing, Adobe, and Infosys; and use performance data to refine marketing activity and support lead generation and revenue outcomes.
- Maintain clear communication, manage competing priorities, and ensure consistent execution across marketing channels.
Compensation
The base salary range for this position is $95,000 - $125,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.
Skills Required
- 4-6 years of B2B marketing experience
- Strong experience and understanding of Pardot and Salesforce
- Large-scale and small-scale event management experience, including industry tradeshows and client gatherings
- High attention to detail and ability to articulate trends and results through data
- Excellent written and verbal communication skills
- Strong interpersonal skills, ethics, and cultural awareness
- Strong multitasking and program management skills
- Self-motivated, proactive, and professionally assertive demeanor
- Ability to collaborate across departments
- Bachelor's degree, preferably in marketing, communications, or a related field
- Experience in the B2B services industry, preferably in SaaS or technology
- Experience with Salesforce reporting and administration
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The Company
What We Do
Blue Acorn iCi is an e-commerce consulting firm that helps online retailers increase sales, profitability, and ROI.
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