Top Senior Marketing Jobs in Richmond, VA

Lead solutions marketing for voice AI use cases and verticals: craft narratives, decks, demos, battlecards, proof points, and web copy; enable sales and demand gen; measure pipeline impact and build AI-powered content production systems.

Own CTV and Podcast paid media strategy, execution, agency relationships, testing, creative performance, and optimization. Coordinate integrated paid-media planning, campaign workback schedules, creative requests, tracking, launch readiness, and cross-functional communication. Use analytics, incrementality studies, measurement, and performance reporting to guide investment decisions and support customer acquisition and growth goals.

Own the commercial strategy for Contentstack’s Content Cloud product line, including positioning, packaging, launches, pricing, competitive strategy, buyer narratives, and field readiness. Drive renewal and expansion across the installed base, lead competitive intelligence and enterprise deal support, measure launch adoption, represent the company in market-facing activities, and mentor product marketing colleagues. Partner closely with Product, Sales, Marketing, customers, analysts, and executives.

The Product Marketing Manager will lead product positioning, messaging, customer and market research, content strategy, thought leadership, sales enablement, and customer-facing collateral. The role partners with Product, Operations, Sales, Demand Generation, and Sales Development teams to support campaigns, product launches, and revenue growth. This remote position requires a strategic, collaborative B2B marketer who can manage multiple projects, create compelling content, and adapt in a fast-paced environment.

Develop and execute go-to-market strategies for athenaOne, athenahealth’s flagship healthcare technology offering. Create portfolio messaging, sales collateral, customer stories, and commercial programs while coordinating with Product, Sales, Marketing, and Customer Success teams. Analyze customer feedback, competitive intelligence, seller insights, and commercial performance to improve positioning and market execution. Maintain cohesive messaging across athenaOne products and support recurring release updates and performance reviews.

The Partner Marketing Lead will develop and execute partnership marketing strategies and integrated campaigns for Bright Harbor, focusing on disaster recovery and collaborating with various stakeholders to create impactful narratives.

Own positioning, messaging, and go-to-market strategy for an enterprise portfolio of AI and product lifecycle management solutions. Lead product launches, customer and competitive research, sales enablement, solution content, and cross-functional alignment. Translate complex technology into customer benefits, inform product roadmaps with market insights, and measure launch performance. The role requires strong B2B product marketing experience, ideally in food and beverage supply chains, with knowledge of food safety, regulatory, PLM, or formulation preferred.

Build Waymark’s product marketing function from the ground up. Own positioning and messaging for AI products, develop competitive differentiation, lead go-to-market planning and product launches, translate clinical research into market-facing narratives, and create sales enablement materials. The role partners with marketing, business development, product, clinical research, and partner success teams to support enterprise sales and inform product strategy.

Develops and executes integrated growth marketing programs targeting clinicians, providers, health systems, and profile manager administrators. Responsibilities include audience segmentation, campaigns, digital marketing, events, webinars, partnerships, messaging, cross-functional coordination, project planning, KPI tracking, reporting, and optimization. The role requires healthcare provider-segment expertise and collaboration with sales, product, customer success, partnerships, and analytics teams.

Lead positioning, messaging, go-to-market strategy, launches, channel enablement, competitive intelligence, and analyst relations for Sophos’ AI cybersecurity solutions. Translate complex technical capabilities into buyer- and partner-focused narratives, build launch assets and sales tools, and coordinate cross-functional execution across product, sales, marketing, and research teams. The role also develops customer feedback loops, competitive battlecards, and category-defining market perspectives.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

Leads Hint’s brand growth agenda, annual planning, integrated campaigns, innovation strategy, commercial partnerships, and consumer engagement across social, creators, partnerships, and experiential channels. Owns campaigns from brief through launch, guides creative development, aligns cross-functional teams, establishes performance measures, and drives brand and commercial results. Develops high-performing teams while balancing strategic leadership with hands-on execution in a fast-moving consumer marketing environment.

Owns the technical build, deployment, testing, and optimization of email, nurture, webinar, landing page, and content distribution campaigns. Partners with marketing stakeholders to execute demand generation initiatives, manage audience segmentation and testing, prioritize campaign requests, and improve performance. The role also evaluates campaign tools, including AI-enabled technologies, to increase efficiency and effectiveness.

The Director of Product Marketing will build and lead WanderOS’s product marketing function. Responsibilities include defining positioning, personas, competitive strategy, launch programs, demand-generation campaigns, product communications, sales enablement, operator research, funnel analytics, and adoption initiatives. The role partners closely with Product, Sales, Marketing, and company leadership, hires and develops product marketers, and translates platform capabilities into compelling customer-focused messaging.

Own product marketing for Gladly’s Agent Harness and AI Core platforms. Develop technical positioning, messaging, launch strategies, sales enablement, competitive intelligence, and narrative assets. Translate AI agent behavior, evaluation, steering, and measurement into credible messaging for CX leaders and technical buyers. Manage tier-one launches end to end while balancing two product areas as a senior individual contributor with minimal oversight.

Performs Urdu-English linguistic quality assurance, arbitration, glossary and translation-memory updates, client feedback implementation, and cultural consultation. Manages language quality processes, documentation, root-cause analyses, quality improvement plans, stakeholder communication, and mentoring. The role requires native or near-native Pakistani Urdu proficiency, excellent US English, localization expertise, and flexibility across content types, including music, video, and sensitive material.

Provides strategic and operational leadership for enterprise influencer and creator marketing accounts. Oversees campaign strategy, creator discovery, negotiations, content, paid amplification, measurement, client relationships, budgets, and quality control. Leads and develops team members, manages escalations, supports account growth and pitches, integrates influencer programs with broader marketing channels, and advances scalable processes, training, documentation, and AI-enabled tools.

Owns co-marketing and joint go-to-market campaigns for Monad ecosystem integrations and deployments. Responsibilities include identifying high-impact opportunities, developing narratives, creating social activations, writing case studies and blogs, coordinating creative, legal, compliance, and launch workflows, and measuring campaign performance. The role requires managing complex external workstreams and collaborating with crypto-native and traditional business partners.

Lead enterprise B2B product marketing for Base financial markets: define GTM roadmap, positioning, segmentation, and launches for trading, lending, and tokenization; build repeatable case-study and sales-enablement assets; run cross-functional launches; drive competitive and market intelligence; define and optimize metrics; mentor junior PMMs.

Leads client services and portfolio strategy for influencer marketing accounts, overseeing revenue growth, forecasting, staffing, proposals, delivery quality, client relationships, risk management, and operational consistency. Develops senior account leaders, drives cross-functional collaboration, improves scalable workflows, and applies AI- and data-first approaches to enhance efficiency, innovation, and client outcomes.

Directs enterprise marketing operations, including project pipelines, workflows, campaign delivery, resource planning, budgeting, vendor performance, compliance, and process improvement. Leads marketing project managers and administrative staff, oversees marketing systems and documentation, analyzes initiative effectiveness, and partners with stakeholders and leadership to deliver aligned marketing programs. Provides coaching, training, and operational guidance while fostering a high-performing team culture.

Leads Blackbaud Institute research and insights programs from strategy through execution. Designs primary research, manages vendors and data collection, analyzes proprietary and external datasets, and translates findings into reports, thought leadership, presentations, and executive-ready narratives. Partners with marketing, product, communications, customer success, and leadership teams while representing the organization through conferences, webinars, media opportunities, and industry events. Uses emerging AI and content technologies to improve research workflows and content reuse.

Leads strategic marketing partnerships, overseeing partner relationships, P&L, marketing plans, growth initiatives, performance analysis, financial modeling, negotiations, and partner-specific integrations. Expands existing partnerships through business development, collaborates with Product, Engineering, Marketing, Legal, and Compliance, and manages direct reports. The role requires developing actionable growth strategies, securing internal and external buy-in, and driving revenue across financial product partnerships.

Leads US marketing strategy, annual planning, budgeting, campaigns, content, digital channels, PR, events, communications, and brand development. Partners with sales, trading, subject matter experts, agencies, and global marketing teams to support growth, lead generation, customer engagement, and market entry. Manages newsletters, websites, social media, reports, sustainability communications, industry events, and performance metrics while maintaining consistent brand messaging and compliance.

Leads ExtraHop’s product marketing function, including team leadership, portfolio positioning, messaging, product launches, competitive analysis, sales enablement, content development, integrated campaigns, and executive-level customer and industry engagement. The role requires deep cybersecurity and enterprise technology expertise, strong storytelling and technical communication skills, and collaboration across product, sales, marketing, and partner teams.