Top Senior Marketing Jobs in Richmond, VA

Lead and execute high-impact brand programs to establish Oscilar as a category leader in AI-powered risk decisioning. Launch thought leadership, campaigns, events, research, and customer advocacy; leverage AI to scale content and workflows; run experiments, measure results, and build repeatable playbooks while partnering cross-functionally with Product, Comms, Events, Design, and Executive Leadership.

Own and scale product marketing, content, and sales enablement end-to-end: GTM messaging, launches, sales materials, competitive differentiation, and measurement to drive pipeline, deal acceleration, and win rates. Manage multiple senior initiatives, align cross-functional stakeholders, and use AI to scale output and optimize results.

Own strategy and execution of behavior-driven lifecycle email programs to drive adoption, engagement, and cross-sell for trial and customer audiences. Use data and AI to identify segments and opportunities, build trigger-based campaigns in HubSpot, partner cross-functionally to align content and product launches, define KPIs, and create customer delight programs that turn users into advocates.

Lead product marketing for SaaS offerings: own go-to-market strategy, positioning, messaging, and content. Drive launches end-to-end, enable Sales and Success with assets and training, use qualitative and quantitative research to inform messaging, analyze data to iterate, and partner cross-functionally to deliver outcomes.

Lead and build Momos' growth marketing function to drive full-funnel acquisition and pipeline growth across paid, SEO/SEM, lifecycle, and ABM. Establish measurement, experimentation, and attribution frameworks, partner with Sales/Product/RevOps, coach the growth team, manage vendors, and show clear ROI linking growth spend to revenue.

Lead US paid growth across Meta and Google: manage end-to-end campaign operations, budgeting, bidding, creative testing, landing page optimization, new channel tests, and weekly performance reporting using BigQuery and Amplitude. Drive tentpole campaigns and decision-making through high-velocity testing and data-informed analysis.

Lead full-funnel growth strategy for eCommerce clients, own growth-only client relationships, translate performance data into insights and tests, coordinate Paid Media, Email/SMS, SEO and Creative teams, manage external consultants, ensure delivery quality, and present strategic updates to client stakeholders.

Lead market research, develop strategic multi-channel marketing plans, manage digital advertising budgets, analyze campaign performance, collaborate cross-functionally, oversee brand refreshes, and provide leadership to drive ROI and optimization.

Hands-on performance marketer owning paid acquisition across Meta, Google, and TikTok. Build and optimize full-funnel campaigns, creative testing, experimentation roadmaps, analytics and attribution, budget pacing, and cross-functional alignment to convert spend into qualified pipeline and revenue.

Lead and own marketing strategy and execution for Dakota's go-to-market approach, managing positioning, brand growth, and lead generation.

Lead product marketing strategy and go-to-market for enterprise and nonprofit products: craft positioning, drive launches and campaigns, create sales enablement and proof points, partner cross-functionally, and scale marketing execution using AI tools.

Lead revenue marketing and AI growth to drive measurable pipeline and commercial revenue. Design integrated demand generation and ABM programs, partner and channel marketing, AI enablement, marketing ops and analytics, attribution, and martech optimization. Align with Sales and RevOps, build a high-performing team, set KPIs and budgets, and deliver data-driven growth recommendations.

Develop and execute integrated digital marketing strategies across web, SEO/SEM, email, social, paid media, and personalization. Manage campaigns, analyze performance, optimize user journeys, partner with cross-functional teams, and oversee marketing technology and agency relationships to drive awareness, engagement, and revenue.

Lead a centralized marketing production team to manage workflows, deliver co-branded/client assets, and ensure SLA compliance. Oversee major launches and cross-functional production roadmaps, perform hands-on asset production and QA, administer core MarTech (CRM, MAP, CMS) and data hygiene, build automations and DAM workflows, and manage vendors while communicating launch status across the company.

As a Senior Growth Marketing Manager, you'll lead upper-funnel acquisition, develop media strategies, optimize campaigns, and influence brand engagement while measuring impact and efficiency across various platforms.

Lead planning, execution, and optimization of cross-channel paid media (Paid Social primary) to meet client KPIs. Manage media-buying team, drive measurement and testing frameworks, translate data into strategic recommendations, oversee QA and onboarding, and partner with creative, analytics, and strategy teams to scale performance.

Lead end-to-end lifecycle marketing across the homeowner journey: design journeys, segmentation, personalization, and testing; create email content and messaging frameworks; manage campaigns, KPIs, and experimentation; ensure compliance-minded personalization; partner cross-functionally; build and lead a lifecycle team within 6–12 months while executing hands-on initial programs.

Lead and build a performance-driven marketing function that ties inbound and outbound demand generation to pipeline and MRR. Develop integrated campaigns, partner with sales on shared metrics, own brand/content/social strategy, direct creative work, manage CRM segmentation and automation, and apply emerging marketing technology and AI to improve results.

Lead design, build, and operate email and SMS programs in Salesforce Marketing Cloud. Create multi-touch journeys, dynamic personalized content, SQL/AMPscript-driven data extensions, responsive HTML/CSS email templates, testing strategies, segmentation, tracking with UTMs, and cross-functional collaboration to optimize performance and reporting.

Lead Pindrop's Product Marketing function, manage a team, define go-to-market strategies, oversee analyst relations, and ensure effective communication across stakeholders.

The Technical Product Marketing Manager will drive product marketing strategy, understand Socure's technology, craft technical narratives, and enhance internal and external communication through enablement materials.

Lead vertical marketing strategy for Fintech, focusing on positioning, solution packaging, and partner strategies to drive revenue and growth.

The Senior Product Marketing Manager will drive go-to-market strategies, maintain market insights, develop narratives, and partner with various teams for product adoption and growth.

Lead OpenSesame’s brand and creative function: own brand stewardship, editorial strategy, creative operations, team leadership, and AI-enabled workflows. Build governance, scale content production, partner across Growth and Product Marketing, and measure brand contribution to pipeline and awareness.

Lead brand stewardship and creative operations for OpenSesame: own editorial strategy, govern brand standards, manage designers/copywriters/contractors, implement AI-enabled marketing workflows, partner with Growth and Product Marketing, and build scalable content operations that drive awareness, sales enablement, and pipeline contribution.