Top Senior Marketing Jobs in Richmond, VA

Senior individual contributor responsible for product marketing strategy across Greenway Health’s portfolio. Owns ideal customer profiles, buyer personas, positioning, messaging, value frameworks, competitive differentiation, win/loss insights, objections, and lifecycle storytelling. Influences product, pricing, packaging, roadmap, launch readiness, and value realization while aligning Product, Technology, Commercial, Marketing, Customer Success, and analyst stakeholders. Requires strong B2B marketing expertise, executive presence, strategic thinking, and cross-functional influence without direct authority.

Drives adoption of network automation capabilities through technical workflows, integrations, lab environments, content, demos, training, and thought leadership. Partners with Product, Sales, Solutions, and Marketing teams to shape use cases, enable field teams, support customers and events, and influence product roadmap and market positioning.

Lead marketing strategy, analytics, and GTM operations for Twilio.org’s Social Impact team. Build investment proposals, ROI models, attribution frameworks, account-tiering logic, automated marketing triggers, executive scorecards, and pipeline-generation programs. Partner with marketing and data science leaders to optimize budgets, campaigns, routing, and commercial performance. Maintain Looker, Tableau, Salesforce, and analytics infrastructure while modernizing SQL-based reporting and data quality processes.

Leads NewCore’s product marketing strategy, positioning, messaging, competitive differentiation, launches, sales enablement, analyst relations, and customer advocacy. Builds scalable cross-functional programs with Marketing, Product, Sales, and executive teams; develops collateral and campaigns; integrates AI tools into content workflows; establishes performance metrics; and leads a high-performing product marketing team. The role requires strong technical communication, market expertise, executive influence, and up to 30% travel.

Leads graphic design and marketing content initiatives to promote ORAFOL Americas products and maintain brand consistency. Responsibilities include social media management, video production, website and email content, SEO, product page maintenance, copywriting, art direction, and development of catalogs, brochures, advertisements, and other collateral. The role coordinates project scopes, timelines, budgets, internal and external resources, and distributor brand compliance.

Leads product marketing for AI-native mobile security, privacy compliance, and risk intelligence solutions. Develops go-to-market strategies, product launches, positioning, competitive intelligence, sales enablement, lifecycle expansion programs, analyst relations, technical content, and thought leadership. Partners with Product Management, Sales, Customer Success, Threat Research, and Revenue teams to drive adoption, pipeline, differentiation, renewals, and retention among enterprise security buyers.

Lead and scale B2B paid acquisition across Commercial, Education, and Enterprise. Own full-funnel media strategy, campaign execution, forecasting, measurement, attribution, experimentation, and cross-functional alignment. Manage 1-2 specialists and contractors while driving performance against CAC, LTV, pipeline, and revenue goals.

Own the full lifecycle marketing program for a contributor workforce, including onboarding, activation, engagement, retention, and reactivation. Lead email strategy, segmentation, deliverability, testing, copywriting, and performance analysis. Run paid marketing experiments, productize marketing playbooks, and apply UX sensibility to communications. Collaborate with product, design, operations, and growth teams on positioning, messaging, launches, and platform improvements.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

Develops and leads integrated B2B marketing strategies across digital and traditional channels to drive growth, demand generation, customer engagement, retention, and revenue. Owns messaging, website strategy, customer journeys, campaign prioritization, product launch support, and performance measurement. Partners cross-functionally with product and commercial teams, uses customer insights and analytics to optimize investments and ROI, and influences stakeholders without direct authority.

Own Jumio’s customer marketing function by building lifecycle communications, advocacy and reference programs, customer advisory boards, case studies, peer reviews, webinars and executive events. Partner with Customer Success, Account Management, Sales and Product Marketing to support adoption, renewals and expansion. Manage customer proof and engagement programs, analyze participation and campaign data, and translate customer insights into product and go-to-market actions.

Leads regional field and partner marketing initiatives across the TOLA region to generate enterprise pipeline and revenue. Owns campaign, event, ABM, and digital program strategy and execution; partners with sales, channel, and marketing teams; manages budgets and timelines; forecasts pipeline impact; adapts tactics based on performance; customizes messaging; reports insights using Salesforce, Marketo, and Sigma; and mentors junior marketers.

Own BigPanda’s B2B SaaS digital marketing strategy, including SEO, AEO, GEO, website redesign and optimization, paid media, conversion, security, GDPR compliance, MarTech integration, analytics, and pipeline reporting. Lead agencies, contractors, developers, SEO partners, and vendors while advising senior leadership and driving digital growth through AI-informed search and high-performing web experiences.

Own and build the AI Simulation marketing operations and analytics function, including martech architecture, campaign instrumentation, attribution, funnel reporting, lifecycle programs, lead scoring, data governance, and Salesforce integrations. Partner with Marketing, RevOps, Sales, Finance, and Product to establish trusted measurement, connect marketing activity to pipeline and revenue, and improve investment decisions through reporting and actionable insights.

Develop and execute integrated digital marketing strategies across paid search, paid social, display, YouTube, and ABM channels. Manage campaign optimization, media planning, testing, tracking, reporting, and performance analysis. Present insights and recommendations to clients, collaborate with internal teams, support budget allocation, and use AI tools to improve marketing capabilities. The role combines hands-on campaign execution with growing ownership of client strategy and account leadership.

Own the architecture, governance, roadmap, and performance of Adobe Marketo Engage and the broader marketing automation ecosystem. Design lifecycle programs, lead nurturing, segmentation, scoring, integrations, and reusable automation templates. Manage Marketo-Salesforce data synchronization and other MarTech integrations, advise cross-functional teams, lead platform governance and security communications, mentor Marketing Operations, and advance analytics, operational improvement, and AI adoption.

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

Owns Intapp’s partner marketing strategy, sponsorship program, co-marketing campaigns, AI partnership messaging, budget, roadmap, and performance measurement. The role builds scalable partner activation frameworks, drives sourced and influenced pipeline, develops thought leadership, coordinates cross-functional stakeholders, and represents Intapp with strategic partners. It requires extensive B2B partner or alliance marketing experience, AI fluency, strong writing, budget ownership, and proficiency with modern marketing technology.

Leads social, influencer, and integrated marketing programs for health and technology clients. Manages client relationships, translates business objectives into campaign recommendations, collaborates with creative and production teams, oversees timelines and budgets, analyzes campaign performance, mentors team members, supports pitches, and improves cross-functional workflows.

Leads growth marketing analytics for a B2B SaaS product-led growth motion. Analyzes user, account, intent, and product signals; develops activation and lead-routing strategies; optimizes conversion pathways; runs growth experiments; and manages analytics, tracking, and data workflows across Marketing, Product, Sales Operations, RevOps, and Data Engineering.

Owns TaxSys product marketing by developing positioning, value stories, ROI proof points, sales and demo enablement, client adoption programs, implementation communications, competitive intelligence, and customer proof. Partners cross-functionally with Product, Sales, Client Success, Content, and Customer Marketing to expand the platform into new markets and improve content, training, and campaign effectiveness. Requires strong strategic writing, presentations, executive communication, and evidence-based decision-making.

Build and manage Grant Street Group’s B2B content and customer marketing programs. Responsibilities include developing editorial strategy, creating thought leadership and customer stories, managing advocacy and reference programs, gathering voice-of-customer insights, partnering with executives and cross-functional teams, and measuring content performance. The role requires hands-on writing, editing, interviewing, process building, SEO knowledge, and collaboration with public-sector clients. Up to 10% travel is required.

Own and optimize B2B digital growth marketing across acquisition, nurture, conversion, attribution, and pipeline generation. Lead paid campaigns, SEO, website conversion, lifecycle programs, Salesforce reporting, and agency relationships. Partner with Sales, Customer Success, Product, and Marketing teams to improve lead quality, funnel performance, customer conversion, retention, and expansion. Use data, experimentation, and generative AI to translate marketing performance into actionable growth strategies.