Top Senior Marketing Jobs in Richmond, VA

Develop executive-facing positioning, messaging, and adoption materials for a banker-focused platform. Produce a concise North Star narrative, persona-based value props, launch and activation plans, competitive insights, demo scripts, and storyboards for a vision video. Align strategy across Product, Design, Engineering, and AI to drive internal adoption and daily usage.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Lead GTM vision, narrative, and execution for hosting, agentic and related portfolios. Build and scale product marketing, drive product launches, competitive intelligence, sales and partner enablement, and align cross-functional teams to drive adoption, pipeline, and revenue.

Lead marketing strategy and performance for the Nurse Practitioner segment across awareness, acquisition, engagement, and retention. Use customer insight and analytics to set positioning, campaigns, offers, and lifecycle programs; partner with channel teams and agencies; prioritize testing and measurement; and manage and develop a team of marketing managers and coordinators.

The Senior Director of Growth Marketing will lead customer acquisition and retention initiatives, optimizing marketing strategies and improving funnel performance.

Oversee marketing automation, email strategy, and lead management using Marketo. Manage a team and improve program performance through AI.

The Head of Marketing will build brand strategy, lead generation, and market presence while working with executives to translate technical expertise into compelling narratives for enterprise buyers.

Lead strategy and execution for vertical marketing, defining positioning, developing campaigns, and driving revenue growth within a specific industry segment.

Lead product positioning, enablement, go-to-market execution, and adoption strategy. Create messaging, sales and in-app enablement materials, run webinars and content, track product usage, and partner cross-functionally to drive adoption and revenue in investment management.

The Director of GTM, Partnerships leads the commercial lifecycle in partnerships, focusing on relationship building, strategic operations, and financial management.

Lead product marketing for Outreach's AI-enabled revenue platform: develop messaging, conduct market/customer research, own sales enablement assets, and execute go-to-market plans across Product, Marketing, Sales, and Customer teams to drive pipeline and revenue.

Lead consumer lifecycle strategy and execution across email, push, and in-app channels. Build and run complex CRM campaigns, analyze performance, run experiments, and automate journeys to drive product adoption, engagement, retention, and revenue. Collaborate with product, data, CRM ops, and compliance/legal to ensure regionally compliant marketing.

Lead account strategy and execution for an education-focused client. Manage timelines, budgets, and cross-functional teams; review and elevate creative; guide campaigns across paid, earned, owned, and social channels; use AI tools to streamline workflows; maintain client and internal communications and quality control.

Own and optimize end-to-end marketing automation and lifecycle programs for Michigan iLottery. Build multi-channel automated journeys (email, SMS, push, weblayers, in-app), configure triggers and segmentation, run A/B and multivariate tests, integrate CRM and analytics for real-time personalization, monitor performance, and ensure QA and regulatory compliance.

Lead go-to-market strategy and execution for broker-facing insurance products. Manage email campaigns, broker segmentation, CRM data hygiene, and a library of sales enablement assets. Translate complex program details into clear marketing materials, collaborate with sales and underwriting for feedback, and measure campaign performance to optimize engagement.

Lead marketing AI deployment and measurement: identify and prioritize AI opportunities, manage cross-functional rollouts, build attribution and KPI reporting in Power BI, improve data architecture and quality, run journey and lead-scoring analyses, and shape GTM tools and processes to optimize pipeline and revenue.

Own marketing operations for a multi-product portfolio: implement tracking and attribution in HubSpot, build dashboards and reports, design marketing automation, manage data governance and compliance (GDPR/CCPA), collaborate cross-functionally with RevOps, and recommend/evaluate marketing technologies.

Develop regional and local marketing plans, manage projects to coordinate and prioritize efforts, drive patient growth and retention, analyze qualitative and quantitative data to inform budgetary and operational decisions, and strengthen client relationships.

Lead Joists new customer acquisition strategy and execution across Web, iOS, and Android. Own multi-million paid media budget, forecasting, channel orchestration, experimentation roadmap, and measurement. Partner with paid media, SEO, analytics, product marketing, and lifecycle teams to optimize CAC, conversions, and growth performance, and report results to senior leadership.

Lead product marketing for offers: validate and shape offer strategy, build financial models and business cases, forecast performance, analyze customer lifecycle impacts, partner cross-functionally, and translate analysis into executive recommendations to optimize acquisition, retention, and revenue for a streaming service.

Lead a product marketing team to develop and execute retention strategies that reduce voluntary churn. Use financial modeling, A/B testing, and cross-functional collaboration to prioritize investments, build business cases, and oversee implementation to meet churn and cash flow targets. Communicate results to executives and guide long- and short-term strategic initiatives.

Lead planning, execution, and optimization of growth marketing campaigns for Equipment. Collaborate cross-functionally to build funnels, create content, manage digital media, track leads to revenue, report performance, and support sales enablement. Apply financial services marketing knowledge to drive lead generation and revenue.

The Senior Growth Marketing Campaigns Manager will strategize and manage integrated marketing campaigns, oversee demand generation, collaborate with sales and product marketing, and mentor junior marketers.

Lead strategy and execution for distribution and marketing partnerships to drive user acquisition. Source, negotiate, structure, launch, and scale partner deals; collaborate with product, legal, finance, analytics, and marketing to measure and optimize performance.

Lead development and execution of full-funnel marketing campaigns, create and write high-impact content and assets, run awareness channels (organic social, podcasts, PR, partnerships), own brand voice and visual consistency, and partner with Demand Gen, Events, and Product Marketing to drive measurable awareness and demand.