Top Senior Marketing Jobs in Phoenix, AZ

Lead end-to-end product marketing for enterprise SaaS: define positioning, own go-to-market launches, create messaging and sales enablement, drive adoption/expansion, gather competitive intelligence, and partner cross-functionally with Product, Sales, Marketing, and Customer Success to measure and iterate on business impact.

Plans, executes, and optimizes integrated marketing campaigns supporting oncology network and partner practice growth. Manages paid traditional and digital media, marketing collateral, sales enablement materials, website content, and HubSpot email automation campaigns. Analyzes campaign performance, manages vendors and agencies, maintains brand standards, and coordinates multiple projects, budgets, timelines, and stakeholders. The role requires strong copywriting, project management, digital marketing, and healthcare marketing expertise.

Own Delinea’s platform narrative, product messaging, competitive positioning, naming, analyst relations, and sales enablement across AI, workforce, and workload identity business units. Lead the product marketing practice through standards, hiring, coaching, and cross-functional governance. Develop cybersecurity and identity market positioning, integrate acquired products, guide competitive intelligence, and influence roadmap and pricing decisions through buyer, win-loss, and analyst insights.

Leads performance marketing strategy for new business and client growth, with paid social as the core focus. Owns performance narratives, integrated pitches, platform partnerships, industry representation, and internal education. Identifies growth opportunities, develops capabilities and case studies, advises on emerging channels and measurement innovations, and partners with strategy, business development, creative, influencer, and client services teams.

Own Venn’s B2B content marketing program, including category positioning, written and web content, videos, social media, sales enablement, and performance reporting. Translate cybersecurity technology into compelling messaging for technical buyers, manage agencies and production partners, support launches, and measure traffic, engagement, SEO, and pipeline influence. The role requires strong technical content experience, comfort with video, and autonomy in building a content program.

Lead and scale field marketing across the western US: design and execute events (dinners, roundtables, workshops, conferences, roadshows), align with sales to drive pipeline, manage vendors/sponsorships, measure program ROI and attribution, build repeatable playbooks, and apply AI tools to improve efficiency and outcomes.

Lead go-to-market strategy for Coinbase retail trading products, translating complex instruments into customer-first positioning. Own launches, audience and channel strategy, creative briefs, and measurement. Drive volume via growth and CRM partnerships, design engagement and win-back programs, run experiments, and deliver metric-driven recommendations to product and marketing leadership.

Supports go-to-market and integrated marketing campaigns for transactions advisory and private equity offerings. Coordinates digital, content, events, thought leadership, and alliance marketing initiatives; develops campaign materials and collaborates with business leaders and subject matter experts. Tracks engagement, lead generation, and pipeline metrics, recommends improvements, manages campaign calendars and timelines, and ensures alignment with firmwide marketing priorities.

Build and lead Vitalize's marketing function end-to-end: define strategy, generate enterprise pipeline, align with Sales, drive product positioning and launches, convert customer outcomes into advocacy, hire and develop the marketing team, and scale systems and processes to make marketing a primary growth engine.

Leads B2B inbound marketing strategy across acquisition, MQL generation, pipeline growth, events, and marketing operations. Oversees Salesforce-based attribution and funnel reporting, marketing technology workflows, and data integrity. Partners with Sales, Product/IT, and Account Management to drive revenue outcomes. Manages, coaches, and develops marketing professionals while improving processes, presenting data-driven recommendations, and aligning inbound, events, and operations with business goals.

Leads integrated global go-to-market strategy and marketing planning for Marathon releases, seasons, and franchise moments. Develops audience-led acquisition, reactivation, retention, and engagement plans; coordinates cross-functional and regional teams; manages GTM operating rhythms, risks, budgets, agencies, and paid media. Establishes KPIs and measurement plans, evaluates campaign performance, and uses player, market, and business insights to optimize marketing investments and future initiatives.

Leads B2B inbound marketing strategy for the home services vertical, driving MQLs, pipeline, and revenue. Oversees inbound acquisition, events, marketing operations, reporting, attribution, and Salesforce data integrity. Develops unified marketing plans, analyzes funnel performance, improves processes, partners cross-functionally, and provides data-driven recommendations. Manages, coaches, and develops a remote marketing team while balancing strategic leadership with hands-on execution.

Owns go-to-market strategy and enablement for Global Systems Integrators. Develops partner-specific positioning, joint value propositions, solution briefs, battlecards, playbooks, training, and certification content. Supports co-marketing, demand generation, and pipeline growth through GSI channels while representing partner requirements internally. Measures partner-sourced pipeline, content usage, and enablement adoption. The role requires hands-on product marketing experience in B2B SaaS or cybersecurity, strong GSI expertise, technical storytelling skills, and cross-functional collaboration.

The Head of Product Marketing will own Noma’s positioning, messaging, competitive strategy, and product launches for its AI security platform. They will build and lead the product marketing team, define buyer segments and personas, enable Sales, collaborate with Product on roadmap insights, and align Demand Gen messaging. The role requires proven cybersecurity, infrastructure, or AI product marketing experience, startup growth experience, team management, and a repeatable launch framework.

Own growth marketing for a direct-to-consumer health insurance business across paid search, paid social, SEO, affiliate, referral, email, and emerging channels. Manage acquisition budgets, agency performance, attribution, conversion tracking, partner relationships, testing, and reporting tied to enrollments, CAC, ROAS, contribution margin, and lifetime value. Collaborate with Finance, Analytics, Engineering, Product, Operations, Lifecycle Marketing, and Content to scale profitable acquisition.

Own and scale product marketing, content, and sales enablement end-to-end: GTM messaging, launches, sales materials, competitive differentiation, and measurement to drive pipeline, deal acceleration, and win rates. Manage multiple senior initiatives, align cross-functional stakeholders, and use AI to scale output and optimize results.

Own paid acquisition across major advertising platforms, optimizing CAC, ROAS, conversion, AOV, and LTV. Lead landing-page, funnel, pricing, offer, and creative testing without designing visuals. Build SMS and email lifecycle programs for retention, abandoned carts, subscriptions, and win-back campaigns. Develop analytics dashboards and attribution reporting, allocate budgets using performance data, and ensure compliance with healthcare and platform advertising policies. Operate independently in a fast-paced, remote startup environment.

Leads strategy and execution for customer retention, expansion, product adoption, and lifecycle engagement in a B2B SaaS environment. Builds signal-driven programs using product usage, health scores, behavioral data, and lifecycle milestones. Partners across Customer Success, Product, Revenue, and Demand Generation, supports customer advocacy, owns growth-related metrics, and builds a customer marketing team.

Develop product positioning, messaging, and go-to-market strategies for financial services. Lead launches, analyze consumer insights and competitive intelligence, create marketing and sales enablement content, maintain claims and visual libraries, and collaborate with product, sales, planning, UX, engineering, and marketing teams to drive growth and member engagement.

Leads global B2B marketing programs translating product launches and campaign themes into scalable, multi-channel demand initiatives. Partners with Product Marketing, Field Marketing, CXO, Digital, and Sales teams to drive executive engagement, pipeline growth, customer expansion, and whitespace penetration. Builds reusable event frameworks, playbooks, and enablement assets for regional execution, while standardizing reporting, measuring ROI, and optimizing campaign performance.

Leads demand generation and product marketing for Playlist’s Beauty & Wellness SaaS division. Builds an AI-native marketing function, launches new AI products, manages paid and organic acquisition, owns positioning and messaging, and oversees experimentation, lead quality, conversion, retention, and payback. Partners with sales leadership, hires and develops the marketing team, manages media budgets, and contributes to divisional strategy and thought leadership.

Leads paid media, SEO, AEO, and GEO strategies for Hydrafacial and SkinStylus, driving qualified device leads, organic traffic, consumer demand, and pipeline growth. Manages campaigns, budgets, agency partners, analytics, attribution, lead scoring, testing, landing pages, and performance optimization across multiple digital channels. Collaborates cross-functionally with sales, analytics, brand, creative, and digital experience teams.

Drive regional channel marketing strategy, partner engagement, demand generation, pipeline growth, and MRR growth. Responsibilities include developing co-marketing campaigns, supporting partner onboarding and enablement, managing events and webinars, creating localized content, overseeing budgets, tracking ROI, and collaborating with Sales and Global Marketing. The role requires strong B2B marketing, channel-partner, revenue-focused, communication, stakeholder management, and performance-measurement skills.

Lead product marketing for a multi-product consumer fintech platform: build competitive intelligence, define pricing/tiering, own positioning and GTM, drive adoption and retention using qualitative and quantitative insights, and partner cross-functionally with Product, Research, and leadership to influence strategy and launches.

Own and execute DemandFactor’s marketing strategy across demand generation, ABM, digital performance, brand, content, analytics, attribution, and budgeting. Partner with Sales to drive measurable pipeline and ROI, build the marketing function from the ground up, manage KPIs, and recruit and develop the marketing team in a flexible remote environment.