Director, Customer Marketing

Posted One Month Ago
Hiring Remotely in USA
Remote
Senior level
Software
The Role
Leads strategy and execution for customer retention, expansion, product adoption, and lifecycle engagement in a B2B SaaS environment. Builds signal-driven programs using product usage, health scores, behavioral data, and lifecycle milestones. Partners across Customer Success, Product, Revenue, and Demand Generation, supports customer advocacy, owns growth-related metrics, and builds a customer marketing team.
Summary Generated by Built In

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!



 Sets goals and objectives for team members for achievement of operational results • Typically manages a department or small unit that includes multiple teams • Influences others to accept practices and approaches • Communicates and influences executive leadership • Owns short to mid-term execution of functional strategy and the operational direction of the Customer •and Partner Marketing team • Leads and prioritizes the daily activities of the team • Manages, mentors, and coaches to develop a collaborative and dynamic team • Coordinates cross-functional communication to align initiatives and strategies to drive efficiency • Lead the marketing strategy and execution for ConnectWise’s customer and partner lifecycle initiatives. • Collaborate with Partner Success to develop retention and health campaigns tied to partner cohorts. • Own marketing for the ConnectWise Partner Program, including marketing assessments, campaigns, and •co-marketing events with partners and their end clients. • Drive engagement in ConnectWise PRM platform (GlassHive) to increase partner participation and •campaign execution. • Support IT Nation program marketing, including recruitment and product-related initiatives. • Lead strategy and logistics for regional in-person user group events, ensuring alignment with product •training, roadmap education, and community feedback. • Collaborate with ConnectWise University and community teams to connect user groups with virtual •learning and engagement opportunities. • Develop lifecycle campaigns and nurture flows aligned to key product adoption and engagement •moments. • Partner with Product Marketing to deliver content that drives customer growth and satisfaction. • Track engagement and performance of partner marketing programs to inform future investments. • Align with corporate messaging and PR/Comms teams to ensure consistency across touchpoints. • Other duties as assigned. • 

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [email protected] or 1-800-671-6898.

Skills Required

  • Bachelor's degree in a related field
  • 8+ years of experience in customer marketing, lifecycle marketing, customer success, growth marketing, or related functions
  • Demonstrated ownership of retention and expansion outcomes
  • 4+ years of people leadership experience
  • Experience building customer marketing, lifecycle marketing, adoption, or retention programs from the ground up in a B2B SaaS environment
  • Strong cross-functional collaboration with Customer Success, Product, Revenue Operations, and Demand Generation teams
  • Experience developing signal-based marketing programs using customer health scores, product usage data, engagement signals, behavioral triggers, intent data, and Gainsight
  • Proven track record driving measurable retention, adoption, expansion, or net revenue retention outcomes
  • Strong analytical mindset and experience owning customer growth, retention, adoption, or expansion revenue metrics
  • Ability to build scalable programs, processes, and operating models in an ambiguous, growing organization
  • Experience with customer lifecycle marketing, customer adoption, renewal strategies, or customer growth programs
  • Experience in MSP, channel, subscription-based SaaS, or private-equity-backed software organizations

ConnectWise Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ConnectWise and has not been reviewed or approved by ConnectWise.

  • Leave & Time Off Breadth — Time off is positioned as a standout part of the package, including “Flexible Time Off,” “Flex Friday’s,” and frequent references to an “Unlimited PTO” approach that is valued for flexibility.
  • Healthcare Strength — Core medical, dental, and vision coverage is consistently included, with additional items like life insurance and pre-tax accounts such as HSA contributions; some descriptions also indicate a possibility of fully covered employee medical premiums in certain cases.
  • Retirement Support — Retirement and longer-term financial benefits are present through a 401K/retirement plan and an employee stock purchase plan, which strengthens the overall rewards package beyond base salary.

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The Company
HQ: Tampa, FL
2,422 Employees
Year Founded: 1982

What We Do

Born out of a single software solution designed to help MSPs gain control of their help desk and billing, ConnectWise has grown into a robust platform of software built for technology solutions providers (TSPs) to run their entire as-a-service business. With products aiding in business management, remote monitoring and management, remote control and access, quote and proposal automation, and cybersecurity risk assessments, integrations with hundreds of key vendors, plus the largest and most engaged community in the industry, ConnectWise has built a platform for The IT Nation.

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