Director of Revenue Marketing
PayTrace - Remote
PayTrace by North - Payment and ACH processing, virtual terminals, and more. The B2B payments expert transforming financial and accounting processes to future-proof your business. With advanced payment automation solutions and a user-friendly API, we help B2B companies become more efficient, successful, and profitable.
The Director of Revenue Marketing and AI Growth leads the organization's go-to-market strategy to accelerate scalable and predictable revenue growth. This role designs the integration of demand generation, advanced analytics, and AI-powered enablement across direct sales and partner channels. The position drives cross-functional collaboration to optimize the customer journey and maximize operational marketing efficiency. Ultimately, this leader establishes marketing as a measurable, data-driven engine for enterprise pipeline development.
What you'll do:
Owns corporate revenue marketing strategy with direct accountability for qualified pipeline, customer acquisition, and commercial growth.
Designs and executes integrated demand generation and account-based marketing (ABM) programs across direct sales and strategic vertical channels.
Leads the AI revenue enablement roadmap to automate repetitive workflows and deploy AI capabilities across the entire customer journey.
Develops scalable partner marketing initiatives and collaborates with channel leadership to drive measurable, partner-sourced revenue.
Partners with Sales and Revenue Operations to align cross-functional growth initiatives and support sales enablement through targeted content and buyer insights.
Establishes measurable KPIs and attribution tracking across the buyer journey to continuously optimize marketing spend efficiency.
Owns the evaluation and evolution of the core marketing technology ecosystem to ensure data quality, robust reporting, and commercial system integration.
Builds, mentors, and develops a high-performing marketing organization focused on clear strategic priorities and measurable business outcomes.
Fosters an organizational culture centered on responsible AI adoption, continuous learning, and rapid marketing experimentation.
Formulates annual marketing strategies, budgets, and investment priorities to deliver data-backed growth recommendations to executive leadership.
We are seeking a Marketing professional who:
Thinks like a revenue executive—not simply a marketing leader.
Embraces AI as a transformational business capability rather than a productivity tool.
Combines strategic vision with hands-on execution.
Uses data to drive decisions and continuous optimization.
Challenges conventional thinking and embraces experimentation.
Operates with urgency, curiosity, and accountability.
Builds collaborative relationships across Sales, Product, Customer Success, Finance, and Executive Leadership.
Inspires teams through innovation, transparency, and measurable results.
What we need from you:
5+ years of progressive B2B payments marketing experience with demonstrated revenue accountability.
Minimum 3 years leading high performing marketing organizations.
Proven success building measurable demand generation programs that drive qualified pipeline and revenue growth.
Experience supporting both direct sales and partner/channel organizations.
Strong understanding of revenue operations, marketing analytics, attribution, funnel optimization, and commercial performance measurement.
Demonstrated experience implementing AI-powered marketing technologies and automation platforms.
Experience within SaaS, FinTech, Payments, Technology, IT Services,Cybersecurity, Telecommunications, or other complex B2B markets. (Preferred)
Experience building Account-Based Marketing programs. (Preferred)
Experience working alongside Revenue Operations organizations. (Preferred)
Familiarity with CRM, marketing automation, AI platforms, customer intelligence tools, and modern GTM technology ecosystems.(Preferred)
Salary Range: $130,000-$175,000
Pay within this range varies by work location and on job-related knowledge, skills, and experience. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process
What we offer:
We offer a comprehensive benefits package that enables our teams to live a life well lived, both personally and professionally. Some of our perks include:
Medical, Dental, & Vision Coverage
Flexible Paid Time Off
401(k) + Match
Education Assistance
Paid Maternity & Paternity Leave
Mental Health Support & Well-Being Program
Company-funded Lifestyle Spending Account
At North, we celebrate diversity and create an inclusive environment for everyone. We are an equal-opportunity employer.
To learn more about North and our family of companies, visit our website: https://www.north.com/company/about/our-companies-brands
Skills Required
- 5+ years of progressive B2B payments marketing experience with demonstrated revenue accountability
- Minimum 3 years leading high performing marketing organizations
- Proven success building measurable demand generation programs that drive qualified pipeline and revenue growth
- Experience supporting both direct sales and partner/channel organizations
- Strong understanding of revenue operations, marketing analytics, attribution, funnel optimization, and commercial performance measurement
- Demonstrated experience implementing AI-powered marketing technologies and automation platforms
- Experience within SaaS, FinTech, Payments, Technology, IT Services, Cybersecurity, Telecommunications, or other complex B2B markets
- Experience building Account-Based Marketing programs
- Experience working alongside Revenue Operations organizations
- Familiarity with CRM, marketing automation, AI platforms, customer intelligence tools, and modern GTM technology ecosystems
What We Do
NorthAB, LLC (North) and its subsidiaries are committed to helping entrepreneurs grow their businesses. As an end-to-end payment solutions company, we provide everything business owners need to get paid, whether they serve customers in a physical storefront, online, or both. We pride ourselves on being large enough to offer customized solutions to our enterprise-level clients while remaining agile enough to take an award-winning, hands-on approach to personal service that our merchants won’t find anywhere else. At North, we point the way to smarter, faster, and just plain better payment solutions. Let’s go North, together!
Why Work With Us
At North, we put a clear focus on team member well-being, both personally and professionally. We offer Flexible PTO and Work by Choice policies (i.e. work remotely, in office, or hybrid) that create the flexibility our team members need to do their best work.
Gallery
