Top Marketing Jobs in Madison, WI

Create and repurpose content and execute end-to-end digital campaigns (email, landing pages, paid, social, webinars). Produce short-form video, manage Webflow blog and on-page SEO, maintain email lists and ABM campaigns, QA launches, run A/B tests, report performance, and coordinate with sales and field marketing to drive measurable top-of-funnel pipeline.

Lead social-first strategy and execution for Walrus Foundation: manage daily social channels, plan campaigns and launches, run social listening, grow YouTube, coordinate KOLs/creators, support executive communications, activate events, and collaborate across marketing, product, and comms to deliver integrated campaigns.

Lead self-serve growth for OpenRouter: run paid media, SEO/AEO, conversion optimization, measurement/attribution, and forecasting. Own multi-channel paid budgets, manage agencies, run experimentation and incrementality tests, and partner with enterprise demand gen. Start hands-on and scale the growth team.

Lead full-funnel, multi-channel growth campaigns from strategy through execution. Manage planning, targeting, creative collaboration, marketing automation, performance analysis, and agency partnerships to drive awareness, engagement, and revenue growth across the funnel.

Lead design, execution, and optimization of scaled lifecycle campaigns across email and in-product channels. Use marketing automation, behavioral data, and ML techniques to personalize journeys, drive activation, revenue, retention, and cross-sell. Analyze performance, generate insights, and collaborate with Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing stakeholders.

Own go-to-market strategy and adoption for Stripe's data products. Develop positioning, messaging, competitive intelligence, launch plans, demand programs, and sales enablement. Translate customer and market insights into roadmap recommendations and measurable KPIs while partnering cross-functionally to drive commercialization and growth.

The role involves defining and refining Guidewire's AI narrative, crafting audience-specific messages, leading competitive positioning, and creating technical marketing assets to convey the value of AI-driven solutions in the P&C insurance sector.

Own execution and optimization of lifecycle acquisition and reacquisition programs across email, push, in-app, and SMS. Build personalized campaigns and automated journeys in Braze, run A/B and multivariate tests, analyze performance, handle QA and governance, and collaborate with Creative, Data, and Product teams. Ensure compliance with CAN-SPAM and leverage AI tools to accelerate campaign development.

Own the marketing website strategy and roadmap, align content/design/engineering, run CRO/A-B testing and experimentation, drive SEO/answer-engine presence, analyze analytics and web tagging to improve discovery and conversion, and partner with product marketing and platform teams to deliver a coherent, high-performing web experience.

Contract interim leader for Marketplaces overseeing Amazon and Walmart operations, media and marketing strategy, agency management, performance analysis, inventory and account health, and cross-functional execution to meet revenue, profitability, and operational goals.

Senior individual-contributor product marketer owning positioning, market intelligence, sales enablement, launches, win/loss analysis, cross-functional GTM orchestration, and hands-on collateral, docs, and campaign work across US and EMEA.

Own email and SMS campaign content and lifecycle programs (welcome, post-purchase, cart/browse abandonment, re-engagement). Create campaign calendars, write targeted copy for a college-age audience, run A/B tests, audit and improve flows, monitor deliverability and performance metrics, collaborate with brand, creative and technical teams, and report actionable insights.

Manage content strategy and execution for 2–5 clients, driving measurable outcomes across organic search, AI-powered search experiences, and integrated campaigns. Collaborate with SEO, Paid Media, Social, PR, Design, and Analytics to develop testing roadmaps, briefs, and performance-driven creative. Present insights to clients, optimize creative across platforms (Meta, TikTok, YouTube, Amazon, Programmatic), and improve efficiency through tools and automation. Occasional travel (1–3 times/year).

Lead product positioning, pricing, and go-to-market for an AI-forward SaaS compliance platform. Embed with Product to decode roadmaps, own end-to-end launches, create customer-facing assets, host webinars, and align Sales/CS/Support to drive adoption and expansion.

Lead and execute end-to-end influencer programs: develop strategy, source and manage creators, negotiate contracts, oversee content and reporting, mentor junior staff, coordinate with social/digital/paid/PR teams, and present campaign performance and new-business influencer recommendations.

Own the end-to-end lifecycle marketing strategy for a two-sided healthcare marketplace. Build and optimize personalized email, SMS, push, and in-app journeys across onboarding, activation, engagement, retention, and re-engagement. Lead segmentation, automation, experimentation, reporting, and conversion-focused messaging while partnering with Product, Data, Engineering, Sales, Customer Success, and Creative. Apply AI to lifecycle workflows, predictive scoring, personalization, and analysis.

Tenure-track Assistant Professor to teach undergraduate and graduate marketing courses, maintain a strong research program with publications in top journals, advise students, and contribute to department, university, and community service.

The Head of Product Marketing will optimize the entire web and in-app funnel, conduct A/B tests, write copy, and analyze user data for improving conversions in a high-growth mobile app environment.

The Marketing and Communications Manager will lead communication, public relations, and events to enhance Move Industries' brand within the fintech and crypto sectors, fostering relationships with media and managing the editorial calendar.

The Head of Marketing will lead Move Industries' branding, narrative, and go-to-market strategies for consumers, institutions, and developers, ensuring technical advancements translate into market credibility.

Lead strategy and execution for three domain websites: Webflow front-end development, SEO and AEO strategy, CRO experimentation, governance, analytics (GA4, Search Console), and cross-functional prioritization to improve traffic, engagement, and conversions.

Lead visual concepting and execution for paid social campaigns across static, motion, and video. Direct shoots and UGC, build scalable creative systems and templates in Figma, and collaborate with Growth and Brand to ensure on-brand, performance-aware social creative. Use AI tools to accelerate exploration and maintain high craft standards.

Lead and scale the marketing organization for a healthcare SaaS platform, driving market awareness, positioning, demand generation, and commercial enablement across hospitals, health systems, and ASCs. Shape go-to-market strategy, thought leadership, product launches, and clinician-facing narratives. Partner cross-functionally with Product and Sales, build marketing capabilities and playbooks, and recruit, coach, and retain high-performing teams to drive long-term enterprise growth.

Senior individual-contributor who owns GTM strategy, messaging, competitive intelligence, and sales enablement. Leads cross-functional launch execution, drives product adoption, produces go-to-market collateral and playbooks, and tracks product marketing metrics tied to pipeline and revenue.

Own and execute social strategy and content for ElevenLabs and ElevenCreative across major platforms; record and edit short-form video, manage Discord community, coordinate cross-functional content, track analytics, and iterate on formats to drive engagement and product visibility.