Top Marketing Jobs in Madison, WI

The Director of GTM, Partnerships leads the commercial lifecycle in partnerships, focusing on relationship building, strategic operations, and financial management.

Lead cross-channel CRM lifecycle programs (Email, Push, SMS, packaging inserts) to reduce churn and drive retention. Partner with Creative, Data Science, Product, and Engineering to design personalized, data-driven campaigns, optimize workflows with ESPs and AI tools, and report performance and strategic insights to leadership.

Lead demand generation and growth marketing for a B2B SaaS hospitality platform. Build and execute integrated campaigns across email, paid, organic, partnerships, and AI channels; launch products; run lifecycle and retention programs; manage marketing operations, automation, experimentation, and reporting; create messaging and sales enablement; and optimize performance to drive pipeline and revenue.

Lead product positioning, messaging, and go-to-market execution for a B2B SaaS product. Develop value propositions, enable sales with assets, conduct market and competitive research, partner with Product and Content teams, and drive customer advocacy through testimonials and insights to support launches and ongoing product adoption.

The Product Marketing Manager will develop go-to-market strategies, create compelling messaging, perform market research, and collaborate with product and sales teams to position Oscilar's AI risk platform effectively.

Own outbound pipeline for Fraud, Disputes & Chargebacks, and AML/Compliance verticals. Build multi-channel sequences (email, calls, LinkedIn), run experiments, design physical and digital direct mail, wire GTM systems via APIs/MCP connectors, use AI agents for personalization, generate qualified meetings for BDRs/AEs, and iterate to scale pipeline outcomes.

Lead planning, execution, and optimization of growth marketing campaigns for Equipment. Collaborate cross-functionally to build funnels, create content, manage digital media, track leads to revenue, report performance, and support sales enablement. Apply financial services marketing knowledge to drive lead generation and revenue.

Coordinate end-to-end execution of integrated B2B marketing programs across channels. Translate plans into timelines, manage stakeholders, track campaign performance, and ensure consistent, high-quality delivery. Drive process improvements, documentation, and reporting in partnership with channel owners and marketing operations.

Support email and SMS lifecycle programs across client accounts: write briefs, build/QA/deploy campaigns and flows in Klaviyo and other ESPs, troubleshoot rendering and integrations, analyze CRM KPIs, manage tasks in the PM system, maintain client files, and advise stakeholders on CRM best practices.

Lead strategy and execution for distribution and marketing partnerships to drive user acquisition. Source, negotiate, structure, launch, and scale partner deals; collaborate with product, legal, finance, analytics, and marketing to measure and optimize performance.

The Senior Growth Marketing Campaigns Manager will strategize and manage integrated marketing campaigns, oversee demand generation, collaborate with sales and product marketing, and mentor junior marketers.

Lead industry-focused marketing strategy across seven verticals: market research, messaging, content and thought leadership, integrated demand-generation campaigns, ABM, cross-functional alignment with Product and Sales, agency/vendor management, and performance measurement to drive pipeline and revenue.

Manage end-to-end client marketing programs: plan, implement, coordinate cross-functional teams, manage asset inventory, ensure timely launch and reporting, analyze performance, conduct post-implementation reviews, and escalate/resolve risks.

Lead development and execution of full-funnel marketing campaigns, create and write high-impact content and assets, run awareness channels (organic social, podcasts, PR, partnerships), own brand voice and visual consistency, and partner with Demand Gen, Events, and Product Marketing to drive measurable awareness and demand.

Lead and scale a profitable paid app subscription acquisition program. Own KPI development, campaign strategy, budget allocation, measurement frameworks, experimentation, and cross-functional roadmapping. Drive integrated paid campaigns, rapid testing, and alignment across marketing, product, design, data science, and finance to grow subscribers while preserving privacy-respecting practices.

Lead global marketing strategy and commercial execution for Reverse Osmosis across industrial, municipal, desalination, and drinking water markets. Drive portfolio roadmap, innovation, channel architecture, go-to-market models, and cross-functional alignment. Manage global marketing teams, monitor commercial KPIs, and optimize pricing, margin, and pipeline to deliver sustainable growth.

Lead large-scale creator marketing campaigns across GoodPower's Creator Collective. Manage creators end-to-end from briefing to publication, negotiate content usage and coordinate with paid media, while tracking performance via Looker and other reporting tools. Build creator relationships, run community outreach, support RCT research, ensure compliance with platform and disclosure rules, and optimize SMS opt-ins and tracking for measurement.

The Senior Growth Marketing Specialist drives multi-channel campaigns to create pipelines, enhance customer engagement, and optimize marketing performance, focusing on ABM, digital marketing, and marketing automation.

Owner of industry go-to-market plans who converts industry strategy into messaging, campaigns, content, enablement, and measurable pipeline outcomes. Partners cross-functionally (product, sales, regional, partner, ABX, analytics) to align launches, field readiness, and campaign execution while monitoring performance and iterating industry playbooks.

Lead technical product marketing for Striim's real-time data and Enterprise AI platform. Create reference architectures, demos, labs, benchmarks, practitioner content, competitive analysis, and enablement to drive adoption and support enterprise sales cycles.

Lead global product marketing for Striim's real-time data streaming, CDC, observability, and AI-agent platform. Define go-to-market strategy, positioning, launches, sales enablement, competitive analysis, and analyst/partner engagement to drive pipeline, adoption, ARR, and category leadership.

Lead strategy and hands-on execution for landing page optimization and experimentation across paid acquisition. Build and publish pages in a CMS, design A/B and multivariate tests, analyze results, and partner with Product, Paid Media, Analytics, Brand, Clinical, and Compliance to improve conversions and first-visit bookings. Establish repeatable testing programs, map ad creative to targeted experiences, and ensure healthcare compliance and trust in patient-facing content.

Support execution of B2B marketing to drive employer awareness and leads: assist with email campaigns, website content updates, social and paid promotions, analytics, and daily marketing administrative tasks while adhering to brand guidelines.

Own and optimize paid acquisition (Google Ads, Microsoft Ads), drive cost-efficient scalable growth, build reporting and dashboards, use AI tools for analysis, launch and run paid social (Meta), partner on landing pages and strategy, and communicate performance to stakeholders.

Develop product messaging and positioning, lead go-to-market strategy and integrated marketing campaigns, enable sales with collateral and training, and perform market, competitor, and customer research to inform product differentiation.