Top Marketing Jobs in Madison, WI

Own Workstreet’s marketing strategy and execution as its first marketing hire. Develop positioning, messaging, case studies, sales collateral, events, content, demand-generation programs, and market intelligence. Manage external agencies, freelancers, and channel partners while coordinating with sales, executives, and subject-matter experts. The role focuses on B2B SaaS marketing within cybersecurity and GRC, using HubSpot and external partners to accelerate growth.

The Marketing Associate will drive awareness and market presence, execute integrated marketing campaigns, collaborate cross-functionally, and utilize AI automation in a dynamic healthcare environment.

Own Revive Media’s marketing strategy and build a demand generation engine for Convoy’s expansion into SMB verticals. Responsibilities include brand positioning, competitive research, multi-channel pipeline generation, PR, events, website direction, content and social strategy, budget ownership, forecasting, marketing analytics, and cross-functional CRM partnership. The role also manages external contractors, supports win-back campaigns, and develops the business case for future marketing hires.

The Marketing Executive will support marketing initiatives, conduct market research, manage campaigns, and prepare marketing reports in a collaborative environment.

The Marketing Associate will support marketing strategy execution, create brand-aligned content, coordinate events, and conduct market research to strengthen brand presence.

The Marketing Executive will assist in developing and executing marketing campaigns, conduct market research, collaborate on materials, and report on campaign effectiveness.

The Marketing Assistant will support the marketing team in campaigns, manage communications, assist in event planning, and conduct market research.

The Marketing Coordinator will plan and execute marketing campaigns, support brand initiatives, conduct market research, and manage communications between teams.

The Director of Product Marketing leads strategies for the launch of IMVT-1402, coordinating with cross-functional teams, developing market research, and implementing promotional tactics to enhance brand positioning and customer engagement in Graves' Disease.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

The Marketing Operations Manager will optimize marketing processes and automation, utilizing AI and coordinating with teams to enhance creative output and efficiency.

Translate and creatively adapt marketing, entertainment, and multimedia content from English to Spanish (Spain). Collaborate with internal and linguistic teams, research cultural nuances, and ensure translations align with brand tone and guidelines. Review and provide feedback on marketing projects to improve quality and resonance.

Create technical content and developer-focused assets (blog posts, tutorials, case studies, onboarding, sales enablement) to drive adoption and pipeline. Run webinars, gather developer feedback, support product positioning, and collaborate with Sales, Developer Experience, and Product.

Manage marketing operations including lead management, scoring, MQL lifecycle, segmentation, campaign data integrity, and marketing tech stack administration. Optimize processes using AI and automation, partner with Sales/RevOps, maintain clean enriched marketing data, and produce reliable reporting to drive pipeline growth and improved conversion.

Build and launch Wellhub's Channel Marketing program: define processes, tiered partner strategies, create partner-facing assets, run major partner events, coordinate cross-functional activation, and track channel performance and ROI.

Leads a paid advertising pod combining people management, client strategy, hands-on channel expertise, quality assurance, capacity planning, and product development. Responsibilities include hiring, coaching, performance management, client escalation, budget and account hygiene, data and technology adoption, innovation, audits, pitches, service expansion, and retention. The role owns team growth, client outcomes, channel quality, and the evolution of the paid advertising offering.

Build and manage multichannel digital marketing campaigns for B2B clients, including lead nurture, email, social, paid, and organic campaigns. Configure and troubleshoot marketing technology platforms, maintain data integrity, develop lead scoring and performance dashboards, analyze attribution, and report campaign results to clients. The role also researches martech opportunities, coordinates client feedback, and supports marketing strategy within regulated industries.

Lead and grow Fireblocks’ product marketing organization, developing global go-to-market strategies, market positioning, messaging, product launches, sales enablement, and customer adoption initiatives. Partner with product management, customers, analysts, and cross-functional teams to shape roadmap decisions and capitalize on emerging digital asset opportunities. Manage team strategy, OKRs, professional development, and a culture of excellence.

Drive go-to-market execution across Nabla’s product portfolio, including positioning, messaging, sales enablement, competitive intelligence, demand-generation partnerships, customer adoption content, and event support. Progress into owning go-to-market strategy for specific products from early definition through launch and adoption, partnering with Product and Engineering and tracking launch success metrics.

Leads overall brand and marketing strategy across digital, PR, events, and traditional channels. Manages and develops the marketing team, partners with Sales and Product Development, oversees content and social media, and directs SEO/SEM, email, display, affiliate, and marketplace campaigns. Uses market research, analytics, KPI reporting, testing, and competitive analysis to optimize performance. Manages marketing budgets, vendors, resources, and return on investment while supporting product launches and brand growth.

Leads the Fashion division by managing Account Directors and Account Managers, retaining and expanding executive client relationships, driving new business, and overseeing profitability. Develops industry-specific marketing solutions, go-to-market strategy, reporting improvements, and thought leadership. Owns client escalations, team development, staffing, P&L forecasting, retention, service expansion, and cross-functional collaboration with data, media, and technology teams. Requires extensive digital marketing agency leadership, client growth, contract negotiation, and marketing-channel expertise.

Owns strategy, execution, performance, reporting, optimization, and client growth for complex enterprise programmatic advertising accounts. Leads cross-functional collaboration, develops campaigns across display, video, CTV, audio, mobile, and DOOH, manages audience targeting and data partnerships, negotiates with media vendors, oversees DSP onboarding, analyzes KPIs, advises senior clients, and supports measurement and data integration initiatives.

Develop and manage email and SMS marketing strategies, campaigns, automations, calendars, content, testing, deployment, tracking, and reporting for multiple client accounts. Analyze performance data, optimize lifecycle programs, provide client recommendations, maintain brand consistency, collaborate cross-functionally, and use AI and proprietary marketing technology to improve processes and results.

Manage and scale global marketing operations for a B2B software demand-generation organization. Responsibilities include campaign workflows, audience segmentation, nurture programs, marketing automation, CRM and lead lifecycle management, routing, attribution, funnel analytics, data governance, compliance, and process optimization. The role partners with Marketing, Sales, SDR, Operations, and Data & Analytics teams to improve campaign performance, pipeline generation, lead handoffs, reporting, and operational efficiency through automation and AI-enabled workflows.

The Head of Marketing will build and lead Wikimedia Foundation’s product and integrated marketing function. Responsibilities include developing go-to-market processes, leading multidisciplinary teams, coordinating audience engagement, overseeing brand, performance, paid, owned, SEO/GEO, app store, and lifecycle marketing, managing marketing technology and analytics, directing agencies and budgets, and aligning global campaigns across departments and audiences.