Top Marketing Jobs in Madison, WI

Coordinate LumiMeds’ cross-channel marketing function, translating company priorities into campaigns and execution plans. Manage specialists, timelines, workflows, calendars, agencies, and vendors; review marketing materials for quality, messaging, brand consistency, audience fit, and compliance. Monitor performance, identify funnel and execution gaps, improve marketing processes, and provide leadership with visibility into priorities, progress, risks, and results. Collaborate with product, clinical, legal, design, and customer support teams in a regulated telehealth environment.

Own go-to-market strategy for a product portfolio, including positioning, messaging, buyer personas, competitive programs, launches, pricing and packaging input, sales enablement, customer advocacy, and growth initiatives. Use market intelligence, customer insights, analytics, and ROI measurement to improve acquisition, expansion, retention, adoption, and competitive performance. Represent the company through customer engagements, conferences, webinars, media opportunities, and executive presentations.

Define and execute the market strategy for UserTesting’s AI solutions. Own positioning, messaging, value propositions, go-to-market plans, sales enablement, customer and buyer research, competitive differentiation, thought leadership, and market feedback loops. Translate complex AI workflows and human-judgment applications into compelling solutions for technical enterprise buyers, while influencing product and company strategy through cross-functional leadership.

Own product marketing for Tempo’s enterprise Strategic Portfolio Management and AI-native platform. Develop persona- and industry-specific messaging, positioning, narratives, launches, go-to-market programs, sales enablement, competitive materials, and partner marketing. Partner with Product, Finance, Sales, Growth, and Partner Marketing teams on pricing, campaigns, customer research, launch frameworks, and roadmap influence. Use AI tools to improve research, analysis, content production, and marketing workflows.

Own paid and digital growth channels, pipeline acquisition, and growth strategy. Lead LinkedIn, Meta, and paid search programs; manage budgets and campaign pacing; develop creative with design partners; use AI and audience-enrichment tools such as Clay; test new acquisition opportunities; and communicate performance insights cross-functionally.

Leads global marketing planning, investment allocation, capacity modeling, and target setting. Builds and manages a new team while redesigning marketing workflows for AI and agent-based execution. Drives organization-wide adoption, establishes standards for prompts and context, and implements AI governance around quality, risk, privacy, and responsible use. Partners with Marketing, Finance, Sales Strategy, and data and platform teams to improve pipeline efficiency, time to market, and growth across business units.

Leads proposal marketing and complex pursuit materials from strategy through interviews, including presentations, resumes, portfolios, collateral, and strategic messaging. Supports regional brand marketing through sponsorships, awards, events, and photography. Conducts market and client research, maintains pursuit information and filing systems, reviews content quality, supports marketing specialist development, and applies brand standards. The role requires strong writing, design, strategic thinking, project management, and proficiency with InDesign, Word, Excel, and PowerPoint.

Supports marketing campaign execution by building and managing programs, maintaining data accuracy, cloning templates, and populating campaign information. Performs quality assurance on Marketo programs, reinforces operational standards, and creates documentation and build guides. Manages stakeholder intake, supports change-management communications, and contributes to workflow, template, and process improvements across a growing global marketing organization.

Leads marketing operations, lifecycle campaign infrastructure, and Dev & Deployment teams. Owns automation workflows, data architecture, campaign delivery across email, SMS, and push, platform integrations, QA, reporting, compliance, and experimentation. Partners with Product, Data, Engineering, and Marketing Technology to build scalable, personalized patient communications and apply AI-driven optimization.

Own and optimize Presence’s WordPress website, including development, maintenance, troubleshooting, accessibility, performance, integrations, and responsive implementation of Figma designs. Manage web projects from brief through launch, support migrations and redesigns, and drive SEO, AEO, and GEO strategies. Conduct audits and keyword research, implement structured data and on-page optimization, build performance dashboards, and communicate insights to nontechnical stakeholders while collaborating across marketing, creative, and content teams.

Design and implement personalized marketing automation workflows using Salesforce Marketing Cloud, AMPscript, SQL, segmentation, dynamic content, and lifecycle strategies. Monitor workflow performance, conduct quality assurance, maintain data models, optimize campaigns, and ensure compliance with privacy standards. Collaborate with email marketing, user experience, clients, and internal stakeholders to align automation strategies with campaign goals. Apply email marketing expertise, HTML/CSS, analytics, and problem-solving skills to deliver effective customer experiences.

Owns end-to-end webinar and event marketing campaigns, including email, landing page, form, workflow, paid-channel, and webinar execution in HubSpot. Coordinates timelines and stakeholders, manages event communications and follow-up, builds audience segments, maintains campaign data in HubSpot and Salesforce, analyzes performance, and recommends optimization opportunities.

The Marketing Associate will drive customer engagement for Joyride by developing lifecycle marketing campaigns, managing communications, and enhancing user experiences.

Own product launch communications and monthly release programs for the Avenir platform and technology partners. Develop launch plans, messaging, sales enablement materials, training, and customer-facing collateral. Coordinate readiness across Product, Sales, Account Management, Customer Success, Partnerships, and Marketing. Conduct market, competitor, and customer research, track launch performance, and provide insights supporting product positioning, adoption, and go-to-market initiatives.

Leads Marketing Operations systems, processes, campaign and email execution, events, budgets, marketing technology, data governance, lead routing, workflow standardization, reporting, and AI-enabled efficiency improvements. Manages cross-functional coordination, operational performance, vendor relationships, and team development while ensuring reliable campaign delivery and continuous process improvement.

Leads integrated partner marketing programs that generate indirect pipeline, sales-accepted leads, opportunities, and bookings. Owns co-marketing, account-based, vertical, email, webinar, event, marketplace, and partner-representative activation programs. Establishes operating cadences, campaign measurement, funnel reporting, MDF management, lead handoffs, optimization processes, and repeatable playbooks while collaborating across Partnerships, Sales, Product Marketing, Content, Field Marketing, ABM, and GTM Operations.

Leads partner marketing strategy and execution to generate indirect pipeline, sales-accepted leads, opportunities, bookings, and expansion revenue. Responsibilities include co-marketing, account-based and vertical campaigns, webinars, events, email, marketplace motions, partner enablement, marketing-in-a-box programs, MDF management, funnel measurement, campaign optimization, cross-functional planning, and development of repeatable partner marketing playbooks. The role is remote within the US and includes required company and team travel.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Lead competitive intelligence and market research across Outreach's AI and revenue platform portfolio. Translate market, customer, and competitor insights into differentiated positioning, battlecards, enablement, and strategic recommendations to influence GTM strategy, product decisions, and executive priorities. Represent Outreach externally and drive cross-functional initiatives that improve win rates and competitive positioning.

Leads integrated, cross-channel marketing strategy and execution across digital, email, web, events, partner, ABM, paid, and lifecycle channels. Owns the marketing calendar, campaign operations, audience-specific programs, KPIs, budget, vendors, and performance optimization. Partners with marketing, sales, product, and design teams to drive pipeline and brand growth. Serves as a strategic partner to the CMO, prepares executive updates, leads special projects, and manages and develops marketing talent.

The Director, Marketing Insights will build and lead Fetch’s Marketing Insights function. Responsibilities include developing audience, consumer, cultural, and market intelligence strategies; integrating behavioral data, research, and market signals; translating insights into marketing recommendations; advising executives on audience, positioning, campaigns, investments, and growth; managing research partners; and building a high-performing insights organization.

Leads global performance marketing across North America, Europe, and APAC, owning a multimillion-dollar paid media budget and growth outcomes. Responsibilities include channel strategy, budget allocation, campaign optimization, creative testing, analytics, attribution, marketing mix modeling, incrementality testing, and performance reporting. Manages and develops a performance marketing team, partners cross-functionally, monitors platform trends, and identifies new acquisition opportunities while balancing short-term efficiency with long-term brand growth.

Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.

Lead conceptual and design-focused creative work for B2B brands, campaigns, advertisements, and account-based marketing. Partner with multidisciplinary teams, guide projects from ideation through execution, present and sell ideas to clients, simplify complex offerings, and uphold high creative standards. The role involves shaping creative direction, building client relationships, mentoring collaborators, and developing distinctive visual-verbal concepts across platforms.