Top Marketing Jobs in Madison, WI

Own NowSecure’s digital marketing engine across paid search, paid social, SEO, AI-powered discovery, website performance, conversion optimization, content journeys, and LinkedIn. Manage agencies and media budgets, analyze funnel and attribution data, improve landing pages and content experiences, and lead experimentation to increase qualified demand, pipeline, and revenue. Collaborate with marketing, sales, content, product marketing, and operations teams while applying AI tools and workflows to improve marketing effectiveness.

Own product marketing and go-to-market strategy for Censys’ attack surface management product. Develop positioning, value propositions, messaging, content, launch plans, sales enablement, competitive intelligence, analyst relations, and persona research. Collaborate with Product, Sales, Marketing, Business Development, and industry analysts to improve pipeline, bookings, conversion, and product direction using funnel and win/loss metrics.

Own go-to-market for Upbound’s AI inference portfolio, including positioning, messaging, competitive strategy, launches, enterprise buyer research, sales enablement, pricing input, and open-source-to-commercial narratives. The role requires customer-facing thought leadership through analyst briefings, executive preparation, public speaking, podcasts, and community engagement. Success requires deep B2B infrastructure product marketing experience, technical fluency, open-core experience, and the ability to launch emerging products rapidly.

Develop and execute product marketing strategies, including positioning, messaging, market research, competitive analysis, launches, adoption, and sales enablement. Partner with Product, Sales, Customer Success, and Marketing teams to translate technical capabilities into customer-focused value propositions. Analyze pipeline, campaign, and customer insights to optimize conversion and support revenue growth. Lead cross-functional alignment, manage marketing plans and deliverables, and ensure adherence to internal processes and quality standards.

Manage SEO, GEO, and content initiatives for agency clients, including content strategy, outlining, editing, publishing, keyword research, metadata, internal linking, link building, digital PR, and guest-post placements. Maintain brand voice and quality standards, manage writers and partners, support client relationships, and use tools such as Google Search Console, Ahrefs, Semrush, HubSpot, and AI platforms to improve workflows and measure performance.

Marketing internship opportunities supporting magazine marketing, communications, operations, product launches, visual media, and digital marketing. Responsibilities include content development, editorial research, event and email campaign execution, Marketo management, reporting, market research, product launch support, video and photo production, digital asset management, website releases, quality assurance, and stakeholder collaboration. Positions require part-time academic-year and full-time summer availability.

Own Upbound’s end-to-end growth funnel, including campaign strategy, budget, paid media, lifecycle marketing, marketing operations, attribution, SEO, AI answer visibility, and self-serve conversion. Build an AI-native growth function, adopt automation tools, develop agentic workflows, improve reporting and campaign velocity, manage agencies and vendors, and hire a growth team. Partner with sales, product, engineering, and marketing leadership to drive enterprise and product-led growth.

Own organic growth across LinkedIn, X, Instagram, and email, including strategy, writing, creative direction, publishing, funnel optimization, landing pages, segmentation, automation, testing, reporting, and contractor management. Success is measured by subscriber growth, booked admissions calls, applications, and enrollments. The role requires independently scaling audiences, producing daily content, managing email platforms, analyzing funnel metrics, and creating credible content about quantitative finance.

Leads Ting Labs’ direct-to-consumer growth strategy and marketing operations foundation. Owns customer acquisition, media investment, brand and performance marketing, experimentation, measurement, attribution, dashboards, marketing technology, data integrations, and operational processes. Partners cross-functionally with Creative, Product, Engineering, Finance, agencies, and technology vendors to optimize growth performance and investment decisions.

Own Veeam’s global enterprise partner marketing strategy for its Data & AI Security portfolio. Build scalable partner go-to-market playbooks, define partner profiles and growth strategies, lead product launch readiness, create messaging and enablement assets, develop integrated campaigns, and drive partner-sourced and partner-influenced pipeline. Collaborate with sales, product marketing, alliances, channel, demand generation, and regional teams while tracking activation, campaign performance, and adoption metrics.

Review and evaluate go-to-market and marketing documents, providing structured feedback on quality, accuracy, and relevance. Apply domain expertise, analytical skills, document analysis, attention to detail, and written communication while following structured guidelines. This is a fully remote independent contractor role with flexible scheduling and weekly payments.

The Product Marketing Manager will execute product launches and support go-to-market initiatives, collaborating with cross-functional teams to develop and deliver messaging and enablement materials targeting both technical and business stakeholders.

The Brand and Content Lead will manage the brand presence and video content for FutureFit AI, focusing on consistency and impactful storytelling across platforms, particularly LinkedIn. Responsibilities include overseeing video production, written content creation, and collaboration with marketing teams.

The Product Marketing Manager will execute go-to-market strategies, write product materials, assist in product development, and research user needs. They will become product experts and understand market trends.

Leads integrated, full-funnel marketing strategy and execution across DTC, retail, healthcare practitioner, ecommerce, international, Amazon, PR, influencer, social, paid media, CRM, content, and experiential channels. Owns campaign architecture, messaging, planning calendars, governance, cross-functional alignment, measurement, performance optimization, and executive communication. Partners with senior leadership and channel owners to connect brand strategy with customer insights, coordinated execution, and measurable business results.

Designs and manages automated, segmented customer lifecycle programs across email, in-app, and in-product channels. Owns customer messaging, positioning, playbooks, experimentation, segmentation, and KPI reporting for SMB and long-tail accounts. Partners with Product Marketing, Product, RevOps, Customer Success, and Support to improve onboarding, adoption, retention, renewal readiness, and advocacy while reducing churn and support contacts.

The Director leads the upstream commercial strategy for Telix's PSMA imaging portfolio, focusing on market evolution and lifecycle management. They oversee cross-functional alignment, competitive intelligence, and the execution of high-impact initiatives while ensuring that commercial strategies support product development and market access needs.

Lead Joist’s full-stack marketing strategy across acquisition, brand, product marketing, lifecycle, and go-to-market. Own growth, revenue, retention, experimentation, measurement, budget allocation, and the launch of Joist+. Build and lead a high-performing marketing team while partnering with Product, Growth, Data, Support, and central Marketing. Drive measurable customer and revenue outcomes across web and mobile product-led growth channels.

Own the global partner marketing strategy and annual plan, develop joint campaigns with technology, channel, and SI partners, manage MDF and budgets, coordinate events and webinars, create co-branded content and enablement, adapt programs across North America and EMEA, and measure partner-sourced pipeline, revenue, and ROI.

Lead co-marketing and alliance programs with strategic partners (AWS, Microsoft, Shopify, SAP). Translate partner GTM into joint demand-gen, messaging, MDF management, enablement materials, event/marketplace participation, and performance reporting to drive partner-sourced pipeline.

Own day-to-day strategic relationships for CPG clients across DTC, retail media, and Amazon ecosystems. Lead client calls, develop performance narratives, identify cross-channel growth opportunities, coordinate paid, SEO, content, influencer, and creative teams, and advise on channel mix and investment allocation. Support quarterly strategy, renewals, and service expansion while driving client retention, revenue growth, and team development.

Lead BetterHelp’s organic brand and distribution strategy across social, creators, partnerships, community, long-form content, PR amplification, and emerging channels. Build audience-first channel strategies, creator relationships, cultural activations, international distribution, measurement frameworks, compliance systems, and AI-assisted workflows. Manage and mentor a growing team, budgets, agencies, and partners while connecting organic, earned, and paid distribution to expand brand relevance and reach.

Build and manage Krisp’s global partner marketing program across distributors, BPOs, CCaaS platforms, CX providers, and system integrators. Develop partner positioning, co-marketing campaigns, enablement materials, events, customer stories, and brand governance programs. Secure partner funding, coordinate CRM attribution and reporting, and generate measurable partner-sourced and partner-influenced pipeline. Collaborate across Partnerships, Sales, Product Marketing, Communications, and Revenue Operations while scaling programs globally.

Lead Tektronix’s global marketing strategy and organization across brand, communications, digital marketing, commercial enablement, and regional marketing. Drive brand positioning, demand generation, pipeline growth, customer engagement, and measurable commercial outcomes. Manage the global marketing budget, advance marketing operations and analytics, partner with Product, Sales, and Engineering, and develop high-performing leaders across the Americas, EMEA, and APAC.

Manage paid customer acquisition and retention across Meta, Pinterest, Google, and potentially TikTok and AppLovin. Own channel budgets, optimize cost-to-performance, and run frequent creative and platform experiments. Use AI to automate reporting, testing, and optimization workflows. Partner across teams to connect marketing systems, explore GEO/AEO, and improve visibility into organic, email, SMS, and social performance.