Director, Integrated Marketing & Programs

Posted 4 Hours Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
180K-210K Annually
Senior level
Cloud • Information Technology • Security • Software • Infrastructure as a Service (IaaS)
We simplify the lives of IT professionals and maximize their Microsoft cloud and end user computing investments.​
The Role
Leads integrated, cross-channel marketing strategy and execution across digital, email, web, events, partner, ABM, paid, and lifecycle channels. Owns the marketing calendar, campaign operations, audience-specific programs, KPIs, budget, vendors, and performance optimization. Partners with marketing, sales, product, and design teams to drive pipeline and brand growth. Serves as a strategic partner to the CMO, prepares executive updates, leads special projects, and manages and develops marketing talent.
Summary Generated by Built In

About Nerdio

At Nerdio, our mission is to simplify the lives of IT professionals and maximize their Microsoft cloud and end user computing investments. 


We support organizations of all sizes looking to deploy, manage, and cost-optimize native Microsoft technologies. We partner with Enterprises and Managed Service Providers all over the world to add value on top of their existing native Microsoft investments like Azure Virtual Desktop (AVD), Windows 365, and Microsoft Intune. 


Created in 2016, Nerdio has always taken a market-leading and collaborative approach to cloud deployment and management. In fact, our product roadmap is greatly influenced by the regular feedback we receive from having seen companies deploy AVD into production environments several thousand times using Nerdio technology. 


Today, Nerdio is used in over 50 countries by more than 15,000 organizations of every size and vertical. We’re committed to delivering exceptional service and support, which starts with identifying and supporting the best staff possible. 


We are a fast-moving, nimble company looking for individuals who are collaborative, empathetic, driven and who love to move at the speed of light. If you want to be part of the AVD transformation that Microsoft and Nerdio are leading, then we want to speak with you.


About the role

Nerdio is seeking a Director, Integrated Marketing & Programs to lead the strategy, planning, and execution of cross-channel marketing campaigns that drive pipeline, engagement, and brand growth across our enterprise IT and MSP customer segments. This role sits at the intersection of strategy and execution — translating company and product priorities into cohesive, measurable marketing programs that span digital, field, partner, and lifecycle channels.  You'll own the integrated marketing calendar end-to-end: aligning campaign themes, messaging, and channel mix with sales, product marketing, and demand generation teams, then driving flawless execution and reporting on results. 


As a member of Nerdio’s Marketing Leadership Team, you’ll work closely with the CMO to help shape marketing's strategic priorities, translating leadership vision into actionable plans across the team, and serving as a trusted thought partner on the decisions that shape where marketing invests its time and budget. You’ll also lead special projects and cross-marketing initiatives on the CMO’s behalf.  This is a highly cross-functional, builder-oriented role ideal for someone who thrives on connecting strategy to operational detail.



What you'll do

  • Own integrated campaign strategy: Build and lead the end-to-end marketing calendar, translating product launches, sales priorities, and market opportunities into cohesive, multi-channel campaigns (digital, email, web, field/events, partner, ABM, and paid).
  • Orchestrate cross-functional execution: Partner closely with Product Marketing, Demand Generation, Content, Partner Marketing, Sales, and Design to ensure every campaign has clear goals, consistent messaging, and coordinated timing across channels.
  • Manage marketing programs & operations: Establish and refine the processes, workflows, and tools (e.g., campaign briefs, project tracking, marketing calendar cadence) that keep a growing marketing team organized, accountable, and moving quickly.
  • Drive segment- and audience-specific programs: Design and execute targeted programs for Nerdio's key audiences — enterprise IT teams and MSPs — tailoring channel mix and messaging to each segment's buying journey.
  • Measure and optimize: Define KPIs and reporting frameworks for campaign and program performance (pipeline contribution, engagement, funnel conversion); use data to continuously improve targeting, channel mix, and ROI.
  • Manage budget and vendors: Own the integrated marketing budget across campaigns and programs, ensuring efficient allocation and strong ROI; manage relevant agency and vendor relationships.
  • Lead and develop talent: Build, mentor, and manage a team of marketing program/campaign managers, fostering a culture of ownership, creativity, and operational excellence.
  • Champion the Nerdio brand: Ensure every campaign reflects Nerdio's voice, quality bar, and positioning as the leader in AVD, Windows 365, and Microsoft 365 management.
  • Partner closely with marketing leadership: Serve as a member of Nerdio's Marketing Leadership Team and act as a right hand to the CMO, helping prepare leadership reviews and board-level updates, keeping the broader marketing team aligned on priorities, and stepping in to lead special projects and drive follow-through on key initiatives across the department.


Qualifications

  • 8+ years of B2B marketing experience, including 3+ years managing integrated campaigns or marketing programs at a SaaS, cloud, or IT infrastructure/software company.
  • Proven track record building and executing multi-channel campaigns that deliver measurable pipeline and revenue impact.
  • Strong program/project management skills — comfortable owning a complex calendar with many moving parts and stakeholders.
  • Experience partnering with Product Marketing, Demand Generation, and Sales to align campaigns with GTM strategy.
  • Familiarity with marketing automation and campaign tooling (e.g., HubSpot, Marketo, Salesforce, project management platforms).
  • Data-driven mindset with experience defining KPIs, analyzing campaign performance, and translating insights into action.
  • Experience marketing to technical/IT audiences (Enterprise IT, MSPs, and IT channel partners) is a strong plus.
  • People-management experience, with a track record of developing high-performing marketing teams.
  • Excellent written and verbal communication skills; ability to influence cross-functional stakeholders without direct authority.
  • Comfort building and preparing executive-level materials, such as leadership updates and board presentations, for senior stakeholders.
  • Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).


Why Join Nerdio

  • Be part of a fast-growing company at the center of the shift to cloud-based IT management.
  • High-visibility role with direct impact on pipeline and company growth.
  • Collaborative, no-ego culture built by practitioners who care about doing great work.
  • Competitive compensation, benefits, and growth opportunities.


Benefits and Incentives

  • Competitive Base and Incentive Plan
  • Stock Options
  • Health and Welfare Plans*
  • Life and Disability Plans*
  • Retirement Plan*
  • Unlimited Flexible Paid Time Off, including your birthday off!
  • Collaborative Team Culture

* Benefits for international employees, outside the US, vary by country. 


Nerdio is committed to a diverse and inclusive workplace. Nerdio is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. 

Skills Required

  • 8+ years of B2B marketing experience
  • 3+ years managing integrated campaigns or marketing programs at a SaaS, cloud, or IT infrastructure/software company
  • Track record building and executing multi-channel campaigns that deliver measurable pipeline and revenue impact
  • Strong program and project management skills
  • Experience partnering with Product Marketing, Demand Generation, and Sales to align campaigns with go-to-market strategy
  • Familiarity with marketing automation and campaign tooling such as HubSpot, Marketo, Salesforce, and project management platforms
  • Experience defining KPIs, analyzing campaign performance, and translating insights into action
  • Experience marketing to technical and IT audiences, including enterprise IT, MSPs, and IT channel partners
  • People-management experience and a record of developing high-performing marketing teams
  • Excellent written and verbal communication skills, with the ability to influence cross-functional stakeholders
  • Experience preparing executive-level materials, leadership updates, and board presentations
  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience

Nerdio Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nerdio and has not been reviewed or approved by Nerdio.

  • Strong & Reliable Incentives Sales compensation offers meaningful upside through variable pay and accelerators when targets are achieved. Top performers in sales are described as reaching substantially higher total earnings.
  • Leave & Time Off Breadth Policies include unlimited vacation, flexible time off, paid holidays, bereavement leave, paid volunteer time, and a dedicated birthday day off. This breadth signals support for work-life balance beyond standard offerings.
  • Healthcare Strength Coverage spans medical, dental, vision, disability, life insurance, mental health benefits, and wellness programs. Health offerings are positioned as comprehensive within a well-rounded benefits package.

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The Company
HQ: Chicago, IL
250 Employees
Year Founded: 2016

What We Do

Nerdio is a premier software solution provider, supporting organizations of all sizes looking to deploy, manage, and cost-optimize native Microsoft technologies. We partner with Managed Service Providers (MSPs) and enterprise organizations all over the world to add value on top of their existing Microsoft investments like Azure Virtual Desktop, Windows 365, and Microsoft Intune. Our software helps MSPs and IT pros price, deploy, manage, and optimize Azure Virtual Desktop (AVD) and Windows 365. We believe in knowledge and clarity. ​ We obsess over all things Microsoft Azure, including Azure Virtual Desktop (AVD) and Windows 365, and are the industry leader in creating breakthrough enterprise-grade technologies that extend Microsoft's native products.​

Why Work With Us

Nerdio promotes a culture of collaboration, learning, and support. The company gives employees the chance to work closely with leadership and across departments. We operate at the cutting edge of cloud computing, focusing on simplifying complex cloud environments. Employees get the chance to work with Microsoft Azure and other leading technologies.

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