Top Marketing Jobs in Madison, WI

Lead product positioning, go-to-market launches, lifecycle marketing, and content for Chowbus’s POS, software, financial services, and AI products. Develop messaging, customer campaigns, CRM workflows, sales enablement materials, and product education. Partner with Product, Engineering, Sales, Customer Success, and Marketing teams to improve adoption, retention, expansion, and renewals through research, competitive analysis, and performance testing.

Own Chowbus’s digital marketing presence across SEO, website/CMS management, analytics, reporting, and paid search. Develop SEO strategy, manage website pages and conversion tests, build performance dashboards, define the digital funnel, maintain lead data quality, and manage Google Ads budgets and optimization. Partner with content, design, Sales, RevOps, Product, and campaign teams to increase qualified traffic, demo requests, conversions, and marketing efficiency.

Executes trade show and event programs across multiple brands, including logistics, vendor coordination, lead capture, budgets, collateral, and post-event reporting. Manages organic social media calendars, copy, design, short-form video, community engagement, paid social support, and monthly performance reporting. Also coordinates event email campaigns and sales handoffs. Requires strong organization, writing, project management, graphic design, and budget-reporting skills, with approximately 25% travel.

Executes B2B digital marketing initiatives across email, social media, lead generation, and nurture campaigns. Monitors and qualifies inbound leads, manages HubSpot workflows and CRM data, coordinates with Business Development, develops campaign content, and analyzes performance metrics. Supports email strategy, reporting dashboards, audience targeting, marketing automation, webinars, conferences, and continuous process improvement.

The Marketing Manager will expand Reviews.org’s organic reach beyond SEO through video, email, syndication, and content distribution. They will develop new revenue streams, establish KPIs, measure performance, and determine which initiatives to scale. The role sets the brand marketing roadmap, leads a cross-functional team, builds new channels from the ground up, partners with editorial, product, compliance, and analytics, and balances near-term results with long-term growth opportunities.

Leads B2B content strategy, sales enablement, and content operations to support revenue growth and partner engagement. Creates case studies, white papers, presentations, collateral, website content, and thought leadership materials. Maintains enablement libraries, coordinates cross-functional production, supports events and partner initiatives, and measures content performance. Translates complex technical concepts into compelling business messaging while managing multiple priorities, timelines, and stakeholder reviews.

Own and build WorldStrides’ events and partner marketing programs from the ground up. Lead the annual events strategy, logistics, budgets, vendors, onsite execution, lead nurturing, and ROI measurement. Develop strategic partnerships with education associations, school districts, and complementary brands, creating co-branded campaigns and joint events. Manage partner contracts, onboarding, enablement, and performance reviews while driving qualified leads, MQLs, and pipeline.

Executes partner lifecycle marketing programs spanning recruitment, onboarding, activation, engagement, retention, and growth. Manages nurture campaigns, communications, segmentation, events, enablement, and partner programs. Coordinates campaigns through marketing automation, CRM, and PRM platforms while tracking lifecycle, pipeline, and revenue metrics. Uses performance data to optimize partner journeys, improve program participation, accelerate partner productivity, and support partner-sourced growth.

The Senior Manager develops omnichannel campaigns, designs audiences and customer journeys, builds supervised marketing automations, and maintains marketing technology standards. The role partners with Salesforce and Databricks teams on customer data, governs campaign taxonomy and tracking, reports performance, evaluates and migrates marketing tools, and coaches partner teams. It also requires validating SQL, HTML, and AI-generated marketing operations output while applying privacy, consent, deliverability, and data-sensitivity standards in a consumer lending environment.

Manage the global marketing MarTech stack, including automation, integrations, CRM and ABX platforms. Execute SEO and SEM strategies, oversee website content, manage marketing analytics and reporting, ensure data accuracy, and support campaign tracking and optimization. Collaborate with creative, marketing, IT, and internal teams while maintaining compliant data collection practices.

Develop and execute multichannel B2B demand-generation and account-based marketing campaigns across digital media, events, webinars, email, social, and content. Partner with sales, product, creative, and operations teams to create targeted messaging, accelerate deals, optimize campaign performance, measure ROI, support sales teams, and document best practices. Manage multiple marketing programs while aligning campaigns with pipeline and revenue goals.

Leads marketing planning, operating rhythms, budgeting, and cross-functional process infrastructure. Owns long-range, annual, and quarterly planning; executive communications; workflow design; agency procurement; and real-time budget tracking. Partners with the CMO, Finance, and marketing leaders to align priorities, improve operational efficiency, control costs, and connect marketing execution to company objectives across global B2C and B2B teams.

Own the enterprise product marketing narrative, messaging, content, sales enablement, and go-to-market materials. Research enterprise buying committees, develop segment-specific positioning, support ABM campaigns, create case studies and sales assets, produce ROI and TCO content, and train sales teams. Partner closely with Sales, Solutions Engineering, Customer Success, Marketing, Analyst Relations, and other cross-functional teams to align messaging and support complex enterprise deals.

Lead product marketing for Turing’s Frontier AI business by developing positioning, messaging, launch plans, technical content, customer research, competitive intelligence, and sales enablement. Partner with AI researchers, Sales, and Customer Success to translate complex AI capabilities into compelling value propositions, support product adoption, and inform roadmap decisions through customer and market insights.

Develop and execute SEO and content marketing strategies for B2B, SaaS, and enterprise clients. Responsibilities include keyword research, technical and on-page SEO, content audits and optimization, link building, competitor analysis, client reporting, performance presentations, and cross-functional collaboration. The strategist will manage multiple projects autonomously, stay current on SEO trends, and provide data-driven recommendations to improve organic traffic, rankings, and conversions.

Own go-to-market strategy and execution for Commercial and Mid-Market segments. Develop segment positioning, ABM programs, integrated campaigns, and field engagement initiatives that drive pipeline and revenue. Partner with sales, product marketing, revenue operations, and marketing teams to align priorities, personalize buyer experiences, measure outcomes, and optimize campaigns using AI, automation, and data.

Leads a creative pod of strategists, designers, editors, and ACDs while owning team development, retention, staffing, performance management, and client delivery. Provides executive-level creative strategy, handles escalations, oversees quality assurance, supports high-priority execution, and drives client retention and expansion. Owns the evolution of the creative service through innovation, AI adoption, training, and collaboration with R&D and platform partners. Requires extensive agency, creative, leadership, presentation, and multi-channel campaign experience.

Leads product positioning, messaging, competitive intelligence, sales enablement, content development, product launches, and go-to-market strategy for cybersecurity solutions. Translates complex security capabilities into customer-focused narratives, trains sales and partner teams, develops multimedia and marketing content, supports analyst and market-facing activities, and collaborates with Product, Engineering, Sales, Customer Success, and Marketing teams.

Plans, launches, and optimizes paid digital advertising campaigns for clinical trial patient recruitment. Manages Google, Meta, and other advertising platforms; monitors budgets, lead quality, conversion metrics, and enrollment performance; and produces reporting for leadership. Creates compliant patient-facing scripts, ad copy, email and SMS templates, landing-page content, and visual materials using Canva. Maintains asset libraries and approval tracking while coordinating with recruitment teams, site managers, sponsors, and IRBs.

Leads Genea’s marketing function, brand strategy, channel and partner marketing, field events, product marketing, demand generation, and team development. The role owns brand refresh and website modernization, partner programs, go-to-market strategy across direct and channel motions, marketing’s pipeline influence and attribution reporting, budget, and ROI. It reports to the CEO and requires strong executive presence, B2B channel expertise, people leadership, and approximately 25% travel.

Own and scale customer advocacy and engagement programs, including reference networks, lifecycle touchpoints, customer stories, case studies, testimonials, and milestone announcements. Partner with Customer Success, Sales, Product Marketing, and leadership to identify customer success stories, build a roster of advocates, support references and events, and measure effects on retention, advocacy, and pipeline.

Plans and executes multi-channel content strategies across social media, newsletters, blogs, thought leadership, and marketing campaigns. Manages LinkedIn and X, creates and edits short- and long-form content, conducts interviews, applies SEO and AEO practices, and oversees editorial calendars and distribution. Tracks audience, website, search, and conversion metrics to improve content performance. Collaborates with product marketing, demand generation, sales, recruiting, design, executives, and subject-matter experts.

Lead solutions marketing for NetBrain’s network automation platform by discovering high-value use cases, developing positioning and proof points, creating launch content, and executing go-to-market plans. Partner with Product, Sales, Marketing, and Partners on joint solutions, co-branded assets, co-selling motions, and industry-specific narratives. Maintain organized solution content and manage multiple concurrent launches and partner or vertical initiatives.

Develop and execute marketing strategy for Databricks’ venture-backed startup segment. Own positioning, messaging, content, demand generation, account-based, partner, developer, and field programs that drive pipeline, adoption, consumption, and revenue. Build relationships with venture firms, accelerators, founders, developers, customers, and strategic partners. Improve product-led conversion from trials and technical evaluations to committed production spend, while enabling sales teams and strengthening technical credibility through content, communities, and events.

Manages the B2B marketing technology stack, including Pardot, Salesforce, GA4, 6sense, ZoomInfo, Webflow, and DataGroomr. Responsibilities include platform administration, automation, lead scoring, integrations, data hygiene, attribution tracking, privacy compliance, segmentation, reporting audits, vendor governance, and troubleshooting sync issues. The role also evaluates and operationalizes AI-powered marketing workflows, documents processes, and serves as the primary systems expert for cross-functional teams.