Top Marketing Jobs in Madison, WI

Leads SavATree’s growth marketing and demand-generation engine across approximately 100 branches. Owns a $15M+ media budget, optimizing paid search, paid social, CTV, SEO, direct mail, offline advertising, CRO, and offers against CAC, CPL, ROAS, and ROI goals. Oversees agencies, contractors, and a team of three while driving customer acquisition, subscriber growth, cross-sell, and upsell initiatives. Partners with brand, CRM, creative, and operational leaders to develop strategy, measurement, experimentation, and AI-enabled growth programs.

Leads integrated marketing and communications programs for federal clients, managing teams, client relationships, creative development, research, outreach, budgets, timelines, KPIs, reporting, and stakeholder engagement. Provides coaching, reviews strategic and creative deliverables, develops integrated plans, oversees risks and compliance, and delivers digital and social strategy insights for diverse audiences.

Owns end-to-end email and digital marketing campaign execution in Adobe Marketo Engage, including intake, audience segmentation, technical builds, testing, deployment, Salesforce synchronization, and troubleshooting. Maintains campaign calendars, governance documentation, templates, workflows, integrations, and data-quality processes. Collaborates with Demand Generation, Revenue Operations, Salesforce administrators, and GTM Engineering to ensure accurate, timely, compliant campaign launches and continuous operational improvement.

Leads YieldMax’s brand and integrated marketing strategy, team, budget, campaigns, product launches, digital and social channels, influencer partnerships, content, investor education, events, and media relations. Measures audience growth, engagement, website activity, fund flows, and assets under management. Partners with leadership, sales, product, portfolio management, legal, and compliance to ensure effective execution and adherence to SEC and FINRA marketing requirements.

Leads paid media, SEO, AEO, and GEO strategies for Hydrafacial and SkinStylus, driving qualified device leads, organic traffic, consumer demand, and pipeline growth. Manages campaigns, budgets, agency partners, analytics, attribution, lead scoring, testing, landing pages, and performance optimization across multiple digital channels. Collaborates cross-functionally with sales, analytics, brand, creative, and digital experience teams.

Drive regional channel marketing strategy, partner engagement, demand generation, pipeline growth, and MRR growth. Responsibilities include developing co-marketing campaigns, supporting partner onboarding and enablement, managing events and webinars, creating localized content, overseeing budgets, tracking ROI, and collaborating with Sales and Global Marketing. The role requires strong B2B marketing, channel-partner, revenue-focused, communication, stakeholder management, and performance-measurement skills.

Lead product marketing for a multi-product consumer fintech platform: build competitive intelligence, define pricing/tiering, own positioning and GTM, drive adoption and retention using qualitative and quantitative insights, and partner cross-functionally with Product, Research, and leadership to influence strategy and launches.

Own product marketing for the Lone Wolf portfolio, including customer feedback programs, competitive intelligence, positioning, messaging, pricing, launches, sales enablement, content, and partner marketing. The role requires deep real estate or proptech expertise, strong writing, AI tool proficiency, and the ability to lead cross-functional initiatives through influence and alignment.

Owns growth and lifecycle marketing for Pear Suite’s Community Health Worker community. Responsibilities include developing acquisition strategies, managing HubSpot CRM campaigns, driving activation and retention, creating social media and educational content, supporting ambassador programs, monitoring performance, and translating community feedback into product insights. The role collaborates with Product, Engineering, Customer Success, Sales, and Communications to grow engagement across CHWs, community-based organizations, payers, and healthcare partners.

Own DemandFactor’s marketing strategy and build its marketing function across brand, demand generation, ABM, content, digital, and performance marketing. Drive measurable pipeline and ROI through close Sales partnership, analytics, attribution, KPI management, and budget ownership. Build the marketing team while executing strategically and hands-on in a flexible remote environment.

Own and execute DemandFactor’s marketing strategy, including B2B demand generation, ABM, digital performance, brand, content, analytics, attribution, and budgeting. Partner with Sales to drive measurable pipeline and ROI, while building the marketing function and team from the ground up. This hands-on leadership role offers autonomy in a data-driven, remote environment.

Own and execute DemandFactor’s marketing strategy across demand generation, ABM, digital performance, brand, content, and growth. Drive measurable pipeline and ROI in partnership with Sales, manage KPIs, analytics, attribution, and budget, and build the marketing function and team from the ground up in a hands-on leadership role.

Own DemandFactor’s marketing strategy and build its marketing function from the ground up. Lead B2B demand generation, ABM, digital performance, brand, and content programs while partnering with Sales to drive measurable pipeline and ROI. Manage marketing KPIs, analytics, attribution, budgets, and team growth in a hands-on, strategic leadership role.

Own and execute DemandFactor’s marketing strategy across demand generation, ABM, digital performance, brand, content, analytics, attribution, and budgeting. Partner with Sales to drive measurable pipeline and ROI, build the marketing function from the ground up, manage KPIs, and recruit and develop the marketing team in a flexible remote environment.

Own DemandFactor’s marketing strategy and build its marketing function across demand generation, ABM, digital performance, brand, content, analytics, attribution, and budgeting. Partner with Sales to drive measurable pipeline and ROI, manage marketing KPIs, and recruit and develop the marketing team. This is a hands-on strategic leadership role with broad autonomy in a remote, data-driven B2B environment.

Own DemandFactor’s marketing strategy and execution across demand generation, ABM, digital performance, brand, content, and growth. Partner with Sales to drive measurable pipeline and ROI, manage KPIs, analytics, attribution, and budget, and build the marketing function and team from the ground up in a flexible remote environment.

Own and execute DemandFactor’s marketing strategy across demand generation, ABM, digital performance, brand, and content. Partner with Sales to drive measurable pipeline and ROI, manage KPIs, analytics, attribution, and budget, and build the marketing function and team. This hands-on leadership role offers autonomy in a data-driven, remote environment.

Leads product marketing strategy, positioning, messaging, go-to-market execution, AI adoption, product launches, market expansion, and customer-driven roadmap input. Builds and manages a high-performing product marketing team, partners with executive, product, revenue, and marketing stakeholders, and drives product adoption, retention, category growth, and revenue across programmatic advertising and martech markets.

Lead public sector growth marketing strategy and execution across the US and Canada. Develop demand generation campaigns, partner with sales and channel teams, improve lead conversion and pipeline performance, monitor campaign ROI, and manage marketing budgets. The role requires B2B technology marketing experience, knowledge of government procurement, data-driven decision-making, and cross-functional alignment across sales, marketing, product, and partner organizations.

Manage paid social campaigns across Meta, TikTok, YouTube, and other platforms for advertiser, member acquisition, newsletter, and content promotion initiatives. Coordinate assets and deliverables, perform campaign quality assurance, monitor pacing and performance, optimize campaigns, build ROI models, and produce actionable reporting. Support sponsored and organic social content scheduling while collaborating with sales, creative, editorial, account management, and operations teams.

Own and scale partner marketing initiatives that drive pipeline growth, including full-funnel co-marketing campaigns, email nurture programs, customer success stories, joint PR, thought leadership, social media, webinars, events, trade shows, and partner networking programs. Coordinate external stakeholders, manage campaign and event deadlines, track budgets and MDF, and measure campaign performance across the B2B technology ecosystem.

Supports partner marketing operations by managing campaign lead uploads, data hygiene, campaign toolkits, partner portal assets, co-branded content reviews, event logistics, vendor communications, registration tracking, purchase orders, invoices, and budget records. The role coordinates scalable partner programs and maintains accurate reporting data using Salesforce, Tableau, and spreadsheet tools.

Own Planful’s B2B content marketing strategy, messaging architecture, editorial governance, and full-funnel content production across blogs, web pages, ebooks, whitepapers, social, and customer stories. Partner with marketing, sales, product, creative teams, SMEs, and agencies to align content with segment and account strategies. Manage SEO, GEO, and AIO initiatives, content audits, performance analysis, refresh cycles, and strategic reporting.

Own a portfolio of 4–6 lifestyle and high-value consumer accounts as the day-to-day strategic lead. Lead client communications, translate full-funnel performance data into actionable insights, coordinate paid, SEO, content, email, and creative teams, support retention and expansion strategies, and contribute to quarterly planning, renewals, and long-term client growth.

The Volunteer Digital Marketing Manager will manage SEO, AEO, content strategy, email marketing, and analytics to enhance the online presence of the Humane Choices Foundation, aiming to improve discoverability and engagement.