Top Marketing Jobs in Madison, WI

Lead paid media analytics for performance marketing: build SQL-based reporting and Power BI dashboards, validate agency/platform data, run deep-dive diagnostics across paid channels, support experimentation and MMM inputs, and provide actionable media investment recommendations to improve lead quality and enrollment outcomes.

Own HubSpot marketing operations, drive CRO experiments across website/email/paid channels, support product launches with PMM assets, run customer lifecycle programs, manage marketing calendar and cross-functional execution, and leverage AI to automate and scale workflows.

Own marketing operations and HubSpot infrastructure, run CRO experiments across web/email/paid, support product launches with positioning and sales enablement, build customer lifecycle and retention programs, manage the marketing calendar and cross-functional execution, and use AI to increase efficiency.

Lead product marketing to define category-level positioning and GTM for an AI-driven claims orchestration platform. Translate technical AI capabilities into CCO/CIO-ready messaging, own pricing/packaging, drive land-and-expand motions, enable sales, build a small senior team, and collaborate with Product and Brand to scale adoption across enterprise insurers.

Manage and maintain the marketing stack, integrations, and campaign infrastructure. Ensure data integrity and attribution, build dashboards and reporting, support campaign execution and compliance, document SOPs, and enable the marketing team for scalable operations.

Lead institutional marketing strategy targeting asset managers, RIAs, family offices, and wealth platforms. Create institutional content (white papers, case studies, presentations, emails), run ABM and email programs, build thought leadership, align with Sales and Product, track marketing performance tied to pipeline and revenue, and monitor competitive and industry trends.

The Product Marketing Manager will define product positioning and messaging, lead go-to-market strategies, conduct market research, and manage marketing collateral for Yoodli's AI communication platform.

Lead product marketing and campaign program management to translate product strategy into positioning, launch plans, and measurable go-to-market programs. Build messaging frameworks, orchestrate cross-functional launches, govern GTM assets, and develop a high-performing team to improve launch readiness and commercial impact.

Lead CaptivateIQ's customer advocacy, community, and Voice-of-Customer programs. Build case study and reference processes, manage G2/review strategy and customer Slack community, run CAB and customer engagement programs, synthesize VoC for Product/PMM/Sales, and partner with Demand Gen, Customer Success, and RevOps to drive install-base growth and expansion.

The Product Marketing Manager leads go-to-market strategy for Science products, collaborates across teams, conducts market research, develops positioning, and supports sales enablement and campaign strategies.

The Integrated Marketing Director will lead marketing strategies for universities, manage a marketing team, track performance insights, and ensure brand alignment while fostering relationships with clients and stakeholders.

Lead product marketing for Go Fish Digital: define positioning and messaging, run go-to-market plans and launches, build sales enablement, perform customer and competitive research, align cross-functional teams, and measure and optimize product marketing outcomes.

Lead Brand, Growth, and Experiential Marketing for the Mapping Applications Division. Build and scale a marketing organization, drive organic-first growth, own subscriber lifecycle (acquisition, activation, retention, reactivation), architect the martech stack, apply AI and agentic automation, develop experiential community programs, and partner with Product, Engineering, and Editorial to inform product and marketing strategy.

Oversee marketing automation, email strategy, and lead management using Marketo. Manage a team and improve program performance through AI.

Own execution and performance of paid social and paid media campaigns (Meta, Google, LinkedIn, YouTube, Bing). Manage budgets, optimizations, reporting, client communication, and strategy across full-funnel eCommerce and lead-gen campaigns. Leverage data, AI, and Power Digital's Nova platform to drive direct-response results and present actionable insights to stakeholders.

Manage and optimize lifecycle email programs across 50+ newsletters and 3M+ subscribers. Build segmented journeys, run A/B tests, analyze performance, partner with stakeholders to grow engagement and monetization, and responsibly use AI tools to accelerate planning and reporting.

Execute digital marketing and communications across social, email, blog, and other channels. Create and publish content, manage campaign calendars, track performance metrics, support email automation, collect customer feedback, and coordinate with internal teams and vendors to drive brand awareness, user growth, and product adoption.

Execute day-to-day digital marketing across social, blog, email, and other channels. Draft and publish content, manage campaign calendars, track engagement metrics, support email automation, collect customer feedback, coordinate with teams and vendors, and ensure brand-aligned messaging to drive awareness, user growth, and product adoption.

Support partner marketing and alliance engagement for Microsoft and other partners: create partner-facing communications, coordinate joint campaigns/events, maintain content/assets, track deliverables, and align partner activities with sales and business priorities to scale repeatable partner marketing motions.

Lead marketing strategy and performance for the Nurse Practitioner segment across awareness, acquisition, engagement, and retention. Use customer insight and analytics to set positioning, campaigns, offers, and lifecycle programs; partner with channel teams and agencies; prioritize testing and measurement; and manage and develop a team of marketing managers and coordinators.

Lead product marketing for an AI-native B2B SaaS real estate platform. Define positioning, messaging, launches, enablement, and PMM systems; translate complex AI, data, and automation capabilities into clear buyer and field-facing stories; partner with Product, Sales, CS, GTM AI, and executives to drive adoption, retention, and scalable go-to-market operations.

Lead marketing strategy and execution for Distributed Power in the Americas: market research, pricing analysis, product roadmap input, channel and launch support, customer insights integration, cross-functional coordination, and mentoring junior marketers to drive commercial performance and growth.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Own RevenueCat's organic and AI-driven discoverability by mapping audience queries, creating and commissioning high-value content, optimizing product pages/docs/YouTube for search and citation by LLMs, and measuring traffic outcomes. Work cross-functionally with product marketing, DevRel, docs, and content teams to prioritize, brief, and deliver discovery-focused content that grows top-of-funnel organic and AI traffic.

Lead and build Fleetio's product marketing and GTM commercialization function. Create repeatable launch frameworks, positioning, messaging, pricing, sales plays, and enablement. Align Product, Sales, Marketing, Customer Success, and Partners; hire and grow a commercialization team; establish operating rhythms, templates, and metrics to drive adoption, pipeline, and revenue.