Top Marketing Jobs in Hartford, CT

Own the franchise candidate marketing funnel from paid acquisition through application. Design candidate journeys, manage FranConnect CRM workflows and automated nurture sequences, optimize lead quality, conduct qualification calls, and analyze attribution and conversion performance. Lead LinkedIn strategy, web content, sales enablement materials, events, and cross-functional marketing projects while managing timelines, budgets, testing, and reporting.

Leads partner marketing and go-to-market strategies for commercial devices, Windows, and AI-powered solutions. Develops launch plans, demand-generation campaigns, sales plays, partner readiness initiatives, and co-sell opportunities. Builds relationships across partners, sales, marketing, product, finance, and customers; measures campaign and investment results to optimize growth and scale successful approaches.

Own Splash’s lifecycle marketing strategy and execution across onboarding, activation, retention, reactivation, and VIP journeys. Build and optimize Braze campaigns across email, push, SMS, in-app messaging, and webhooks; manage segmentation, copy, QA, testing, reporting, and attribution. Partner with growth, paid media, content, product, design, compliance, and data teams to improve retention, engagement, conversion, and incremental revenue among sports gaming users.

Execute and optimize lifecycle marketing campaigns across email, push, SMS, in-app messaging, and webhooks using Braze. Build customer journeys and segments, write copy, coordinate creative, QA campaigns, run A/B tests, and analyze performance. Support onboarding, activation, retention, reactivation, and VIP initiatives while partnering with paid media, content, product, and analytics teams to improve engagement, conversion, retention, and revenue.

Creates and publishes blogs, social media copy, articles, research reports, thought leadership, and campaign content about cybersecurity and emerging threats. Interviews analysts and subject matter experts, translates complex research into accessible stories, applies SEO and GEO practices, uses AI tools to improve workflows, collaborates with design and marketing teams, and analyzes content performance to improve engagement and visibility.

Leads product marketing strategy for a B2B SaaS portfolio, including positioning, messaging, content strategy, competitive analysis, go-to-market planning, product launches, demand generation, and sales enablement. Manages and mentors a product marketing team, partners with product, sales, customer success, and executives, and develops customer-focused content, thought leadership, case studies, and competitive materials to drive adoption, retention, revenue, and profitability.

Lead partner-led marketing initiatives: design and execute GTM strategies, manage MDF-funded campaigns and agencies, enable partners with playbooks and training, drive demand generation, measure performance, and optimize campaigns to maximize ROI.

Owns a portfolio of 4–6 consumer goods accounts, leading data-backed growth strategy across DTC, Amazon, retail, paid media, SEO, content, influencer, and creative channels. The role manages senior client relationships, QBRs, retention, renewals, account expansion, and MRR growth while coordinating cross-functional teams. Responsibilities also include diagnosing growth constraints, challenging client assumptions, using proprietary analytics tools, coaching analysts and specialists, and managing 1–2 direct reports.

Leads a paid advertising pod of at least three team members, overseeing coaching, development, workload, quality, and retention. Manages enterprise client accounts, develops paid search and social strategies, maintains testing roadmaps, monitors performance and budgets, and identifies growth opportunities. Serves as a senior client and account leader, escalates risks, ensures timely delivery, presents insights, and uses AI tools to improve marketing workflows and campaign performance.

Develop and execute partner marketing strategies across North America and EMEA to generate qualified referrals and partner-sourced pipeline. Lead joint campaigns, co-selling motions, events, webinars, account-based marketing, partner programs, and co-branded content. Manage budgets, stakeholder relationships, campaign tracking, attribution, and performance optimization while collaborating with Partnerships, Sales, Demand Generation, Product Marketing, Marketing Operations, and Revenue Operations.

Leads product marketing strategy for LightForce’s AI-enabled, 3D-printed orthodontic platform. Responsibilities include product positioning, pricing, market analysis, integrated campaigns, go-to-market planning, commercialization, competitive intelligence, sales enablement, clinical messaging, and cross-functional alignment. The role also measures campaign and product adoption performance while shaping category strategy and commercial growth in orthodontics.

Own product marketing and go-to-market strategy for Censys’ attack surface management product. Develop positioning, value propositions, messaging, content, launch plans, sales enablement, competitive intelligence, analyst relations, and persona research. Collaborate with Product, Sales, Marketing, Business Development, and industry analysts to improve pipeline, bookings, conversion, and product direction using funnel and win/loss metrics.

Own the enterprise product marketing narrative, messaging, content, sales enablement, and go-to-market materials. Research enterprise buying committees, develop segment-specific positioning, support ABM campaigns, create case studies and sales assets, produce ROI and TCO content, and train sales teams. Partner closely with Sales, Solutions Engineering, Customer Success, Marketing, Analyst Relations, and other cross-functional teams to align messaging and support complex enterprise deals.

Lead WellHive’s marketing and communications function, developing integrated strategies and campaigns to drive adoption of its healthcare scheduling platform. Build audience-specific messaging, coordinate rollout communications, create sales and partner enablement materials, translate data and customer insights into compelling narratives, and measure campaign effectiveness. Manage content standards, calendars, production resources, staffing, and budget recommendations while partnering with Customer Success, Data & Insights, Sales, Partnerships, and executive stakeholders.

Lead marketing strategy and execution for an AI-powered CommerceOS serving omnichannel consumer brands. Own channel planning, campaigns, paid media budget, attribution, reporting, messaging, events, and trade shows. Manage the Marketing Manager and freelance specialists while collaborating with the Commerce is Chaos media property. Drive brand recognition, improve team organization, and position Endless as a leading B2B SaaS provider for consumer-brand operations.

Owns email and SMS marketing strategy and execution for the Accounting Ecosystem. Builds campaigns, segments, automations, and cross-channel journeys in Salesforce Marketing Cloud and Data Cloud; manages testing, personalization, deliverability, consent compliance, and performance analysis. Partners with stakeholders, IT, and Digital Platforms to optimize acquisition, engagement, retention, and revenue. Requires strong marketing automation, CRM, HTML/CSS, analytical, and process-management skills.

Leads Quandri’s product marketing function, including positioning, messaging, customer research, product launches, go-to-market strategy, competitive intelligence, pricing and packaging recommendations, sales enablement, and cross-functional marketing programs. The role also hires and develops the product marketing team while translating complex AI software into differentiated value for insurance agency and brokerage buyers.

Build scalable engagement marketing operating models, playbooks, automated communications, asset libraries, and measurement systems that increase member registration and utilization across Lyra Health’s customer base. Partner cross-functionally with marketing, customer success, operations, creative, and analytics teams to standardize programs, improve performance, and support efficient delivery across many customer accounts.

Own product marketing for Adapty’s Flow & Paywall Builder, including positioning, demand generation, ABM, paid campaigns, webinars, launches, sales enablement, and funnel optimization. Set quarterly priorities for a small GTM team, create messaging and content, monitor lead quality and conversion, and collaborate with SDRs, Sales, content, design, and performance marketing to drive pipeline.

Leads the Tax Marketing function, owning strategy, campaigns, budget, technology roadmap, team performance, partnerships, and business results. Partners with Tax and Sales leadership to drive integrated B2B and B2B2C marketing across digital, email, web, content, webinars, events, and sales support. Oversees marketing technology capabilities, automation, data quality, campaign measurement, vendor relationships, creative direction, and investment decisions while developing a multidisciplinary team.

Owns full-funnel performance marketing across paid advertising, organic media, email, and account-based marketing. Responsibilities include campaign deployment, optimization, budget pacing, experimentation, attribution reporting, analytics, and revenue-focused performance reviews. The role partners with Growth Marketing, SEO, ABM, RevOps, sales, design, and content teams to improve pipeline, ROI, and revenue impact while managing a small team.

Owns end-to-end B2B lifecycle marketing campaigns across email, in-product messaging, SMS, and web channels. Develops segmented and personalized programs supporting acquisition, engagement, upsell, retention, and expansion. Leads campaign planning, execution, experimentation, reporting, and optimization while partnering with Product Marketing, Sales, Onboarding, Creative, and Marketing Technology. Uses analytics to define success metrics, improve performance, and strengthen automation capabilities.

Manage a large portfolio of automotive dealership paid media accounts across Google, Meta, and Microsoft. Responsibilities include campaign optimization, budget and bid management, audience and creative updates, monthly reporting using platform and GA4 data, dealer performance reviews, issue escalation, and collaboration with SEO and Client Success teams.

Lead Elastic's Observability Product Marketing team to define messaging, GTM strategy, and field enablement. Provide market and competitive thought leadership, create technical content and sales enablement, hire and develop PMM talent, represent the company at events, and act as the internal expert on SRE and developer personas.

Plan, manage, and optimize paid user acquisition campaigns across multiple advertising platforms. Own budgets, analyze CAC, ROAS, LTV, cohorts, attribution, and payback periods. Run experiments across audiences, bids, landing pages, and creatives; collaborate with creative teams; and scale profitable campaigns across markets using data-driven acquisition strategies.