More than 30,000 subscription apps run on Adapty: $5B in revenue tracked, 4B users served, 80B API calls a month. That's one of the richest datasets in the app economy. Our mission is simple: make apps rich.
We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.
Why this role mattersAdapty's Flow & Paywall Builder lets app teams generate onboarding flows and paywalls with AI, test them, and ship without an App Store release. In 2026, Adapty split marketing by product, and the Builder got its own small GTM team, budget, and targets. The goal: make it the first builder app teams think of when they want to change a paywall without waiting for a release.
You'll lead that. You own positioning, the funnel from first touch to a lead from our target list, and every campaign and launch in between. You set priorities for a content marketer and a designer, run paid with a performance marketer, and hand leads to SDR and Sales. Small team, fast tests, clear numbers.
What you'll doOwn the Builder's positioning: find the hooks that win with the people who run onboarding and paywalls, test them in market, hand the winners to the website team
Build and run the funnel to a lead: ABM on our target list, paid, webinars, events, lead magnets
Run every campaign as a bet: a hypothesis and a lead target before launch, a result after
Ship every Builder release with a GTM package: messaging, launch comms, product page input, sales enablement
Build the middle of the funnel: comparison and migration pages, case studies, proof
Review the funnel weekly with SDR and make sure leads get worked
Set the quarterly plan and weekly priorities for the content marketer and designer
4+ years in B2B SaaS product or growth marketing, with a lead or pipeline target you owned
You've repositioned a product or a segment and can show what moved
You know conversion at every stage of your funnel and which channel brings the right accounts
You've run account-based campaigns together with SDR or Sales
You write the copy yourself: landing pages, ads, emails
You use AI across your work: research, copy, analysis
Strong written English
Mobile apps, subscriptions, ad tech, MMP or dev tools background
You know paywalls, onboarding and A/B testing from the inside
You've positioned a product against a well-known competitor
You've led a small team or contractors
Hands-on with HubSpot, LinkedIn Ads, or Google Ads
Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
Exceptional compensation directly tied to your results.
Direct communication and ownership. No bureaucracy, no politics, just impact.
Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
Professional support. Language learning, sports, health insurance, laptop coverage, and more.
Skills Required
- 4+ years of experience in B2B SaaS product or growth marketing
- Experience owning a lead or pipeline target
- Experience repositioning a product or segment and demonstrating measurable results
- Knowledge of funnel conversion metrics and channel performance
- Experience running account-based campaigns with SDR or Sales teams
- Ability to write landing pages, advertisements, and emails
- Experience using AI for research, copywriting, and analysis
- Strong written English
- Background in mobile apps, subscriptions, ad tech, MMP, or developer tools
- Knowledge of paywalls, onboarding, and A/B testing
- Experience positioning a product against a well-known competitor
- Experience leading a small team or contractors
- Hands-on experience with HubSpot, LinkedIn Ads, or Google Ads
What We Do
Adapty helps mobile developers to analyze and grow in-app subscriptions with a single line of code. Every month our platform processes more than 19 million subscription events coming from the apps that have chosen Adapty. These events include free trials, upgrades, downgrades, crossgrades, family sharing, renewals, promo offers, intro offers, promo codes, etc. We're a team of engineers. We love tech, we love coding, we love creating things, and we love quality. The core of our DNA is getting things done and winning. We enjoy competition, complex challenges, and serving our customers.
Why Work With Us
Working with us means: - Working in a small top-level team. - Owning your results. Fast. - Growing your career without bureaucracy. - Being remote from day 1. - Staying healthy and strong.
