Top Marketing Jobs in Hartford, CT

Owns Mosai’s content strategy, editorial roadmap, thought leadership, social presence, and video production across the buyer journey. Develops written and multimedia content, partners with marketing, product, sales, customer success, and executives, manages freelancers and agencies, applies SEO and AI-assisted optimization, and measures content impact on audience growth, demand, pipeline, and revenue. The role requires strong editorial judgment, healthcare or complex-industry communications experience, and occasional travel.

Owns growth marketing across existing customers and strategic partners. Develops customer segmentation, cross-sell and upsell campaigns, expansion playbooks, EHR co-marketing programs, partner lead generation, and pipeline attribution. Collaborates with Sales, Account Management, Customer Success, Product Marketing, Content, and Revenue Marketing teams. Uses CRM, marketing automation, campaign, and product data to optimize conversion, measure expansion revenue, increase multi-product adoption, and generate qualified customer and partner opportunities.

Leads Mosai’s marketing strategy, demand generation, branding, campaigns, competitive positioning, advertising, events, and corporate messaging. Oversees marketing budgets, collateral, campaign metrics, ROI analysis, and department policies. Identifies new markets, generates sales pipeline, and manages marketing personnel, including hiring and performance actions. Requires strong leadership, communication, creative, and analytical skills, with occasional travel and availability for nights, weekends, or on-call work.

Develop and execute digital marketing strategies and campaigns across channels including Google Ads. Create social media content using HubSpot and Hootsuite, analyze performance metrics, provide actionable insights, and collaborate with cross-functional teams to maintain brand consistency and improve customer engagement.

Manage and optimize full-funnel paid marketing campaigns across Meta, Google, LinkedIn, TikTok, and emerging AI advertising channels. Own campaign structure, targeting, budgets, bidding, retargeting, creative testing, catalogs, feeds, tracking, attribution, and performance reporting. Analyze ROAS, CPA, CTR, CPC, CVR, booking costs, and booking value to guide business decisions. Partner cross-functionally with creative, product, analytics, and engineering teams while using AI tools to accelerate campaign research, reporting, creative iteration, and workflow automation.

Leads customer and partner marketing strategy to drive expansion, cross-sell, upsell, retention, and partner-sourced pipeline. Develops account-based campaigns, lifecycle marketing, co-marketing, partner enablement, webinars, events, and customer advocacy programs. Uses AI, automation, segmentation, and performance data to improve marketing efficiency and revenue impact. Manages a team of two Demand Generation Managers and a Marketing Coordinator while partnering with Sales, Customer Success, Account Management, Partnerships, and Product Marketing.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Manages marketing technology operations by translating business needs into technical requirements, coordinating cross-functional delivery, improving marketing automation and data workflows, monitoring platform reliability and data quality, building performance reporting and AI-powered solutions, and embedding privacy, security, accessibility, consent, and governance controls.

Own B2B demand generation and paid advertising for a technical buyer audience. Develop and optimize campaigns, account-based marketing, landing pages, nurture programs, conversion paths, and reporting across LinkedIn and new channels. Build demand from scratch, generate qualified pipeline, collaborate with sales and GTM engineering, use AI and automation extensively, and support events and broader marketing initiatives.

Own technical product marketing for Sourcegraph’s developer infrastructure products. Develop positioning and messaging, lead product launches, create sales enablement assets, support enterprise sales motions, and partner with Demand Generation, Field Marketing, and DevRel on integrated campaigns. Translate technical capabilities and customer feedback into compelling narratives, drive pipeline and deal velocity, measure revenue impact, and shape go-to-market strategy for AI-enabled developer tools.

The Partner Marketing Specialist will scale PDQ’s reseller partner program through enablement assets, partner communications, recruitment and activation campaigns, co-hosted events, and tradeshows. The role tracks engagement and campaign performance, supports core partner programs, and collaborates with Sales, Product Marketing, and Operations. Candidates need B2B SaaS marketing experience, event execution skills, campaign and asset development experience, comfort with AI tools, strong communication skills, and willingness to travel 20–35% of the time.

Own the franchise candidate marketing funnel from paid acquisition through application. Design candidate journeys, manage FranConnect CRM workflows and automated nurture sequences, optimize lead quality, conduct qualification calls, and analyze attribution and conversion performance. Lead LinkedIn strategy, web content, sales enablement materials, events, and cross-functional marketing projects while managing timelines, budgets, testing, and reporting.

Leads partner marketing and go-to-market strategies for commercial devices, Windows, and AI-powered solutions. Develops launch plans, demand-generation campaigns, sales plays, partner readiness initiatives, and co-sell opportunities. Builds relationships across partners, sales, marketing, product, finance, and customers; measures campaign and investment results to optimize growth and scale successful approaches.

Own Splash’s lifecycle marketing strategy and execution across onboarding, activation, retention, reactivation, and VIP journeys. Build and optimize Braze campaigns across email, push, SMS, in-app messaging, and webhooks; manage segmentation, copy, QA, testing, reporting, and attribution. Partner with growth, paid media, content, product, design, compliance, and data teams to improve retention, engagement, conversion, and incremental revenue among sports gaming users.

Execute and optimize lifecycle marketing campaigns across email, push, SMS, in-app messaging, and webhooks using Braze. Build customer journeys and segments, write copy, coordinate creative, QA campaigns, run A/B tests, and analyze performance. Support onboarding, activation, retention, reactivation, and VIP initiatives while partnering with paid media, content, product, and analytics teams to improve engagement, conversion, retention, and revenue.

Creates and publishes blogs, social media copy, articles, research reports, thought leadership, and campaign content about cybersecurity and emerging threats. Interviews analysts and subject matter experts, translates complex research into accessible stories, applies SEO and GEO practices, uses AI tools to improve workflows, collaborates with design and marketing teams, and analyzes content performance to improve engagement and visibility.

Leads product marketing strategy for a B2B SaaS portfolio, including positioning, messaging, content strategy, competitive analysis, go-to-market planning, product launches, demand generation, and sales enablement. Manages and mentors a product marketing team, partners with product, sales, customer success, and executives, and develops customer-focused content, thought leadership, case studies, and competitive materials to drive adoption, retention, revenue, and profitability.

Lead partner-led marketing initiatives: design and execute GTM strategies, manage MDF-funded campaigns and agencies, enable partners with playbooks and training, drive demand generation, measure performance, and optimize campaigns to maximize ROI.

Owns a portfolio of 4–6 consumer goods accounts, leading data-backed growth strategy across DTC, Amazon, retail, paid media, SEO, content, influencer, and creative channels. The role manages senior client relationships, QBRs, retention, renewals, account expansion, and MRR growth while coordinating cross-functional teams. Responsibilities also include diagnosing growth constraints, challenging client assumptions, using proprietary analytics tools, coaching analysts and specialists, and managing 1–2 direct reports.

Leads a paid advertising pod of at least three team members, overseeing coaching, development, workload, quality, and retention. Manages enterprise client accounts, develops paid search and social strategies, maintains testing roadmaps, monitors performance and budgets, and identifies growth opportunities. Serves as a senior client and account leader, escalates risks, ensures timely delivery, presents insights, and uses AI tools to improve marketing workflows and campaign performance.

Develop and execute partner marketing strategies across North America and EMEA to generate qualified referrals and partner-sourced pipeline. Lead joint campaigns, co-selling motions, events, webinars, account-based marketing, partner programs, and co-branded content. Manage budgets, stakeholder relationships, campaign tracking, attribution, and performance optimization while collaborating with Partnerships, Sales, Demand Generation, Product Marketing, Marketing Operations, and Revenue Operations.

Leads product marketing strategy for LightForce’s AI-enabled, 3D-printed orthodontic platform. Responsibilities include product positioning, pricing, market analysis, integrated campaigns, go-to-market planning, commercialization, competitive intelligence, sales enablement, clinical messaging, and cross-functional alignment. The role also measures campaign and product adoption performance while shaping category strategy and commercial growth in orthodontics.

Own product marketing and go-to-market strategy for Censys’ attack surface management product. Develop positioning, value propositions, messaging, content, launch plans, sales enablement, competitive intelligence, analyst relations, and persona research. Collaborate with Product, Sales, Marketing, Business Development, and industry analysts to improve pipeline, bookings, conversion, and product direction using funnel and win/loss metrics.

Own the enterprise product marketing narrative, messaging, content, sales enablement, and go-to-market materials. Research enterprise buying committees, develop segment-specific positioning, support ABM campaigns, create case studies and sales assets, produce ROI and TCO content, and train sales teams. Partner closely with Sales, Solutions Engineering, Customer Success, Marketing, Analyst Relations, and other cross-functional teams to align messaging and support complex enterprise deals.

Lead WellHive’s marketing and communications function, developing integrated strategies and campaigns to drive adoption of its healthcare scheduling platform. Build audience-specific messaging, coordinate rollout communications, create sales and partner enablement materials, translate data and customer insights into compelling narratives, and measure campaign effectiveness. Manage content standards, calendars, production resources, staffing, and budget recommendations while partnering with Customer Success, Data & Insights, Sales, Partnerships, and executive stakeholders.