Top Marketing Jobs in Hartford, CT

The Senior Manager, Marketing Analytics will lead AI-driven marketing analytics, develop performance metrics, and collaborate across teams to enhance data-driven decision-making.

Support planning, executing, and optimizing paid digital acquisition campaigns. Coordinate content and landing pages, run A/B tests, analyze marketing data, create performance reports, and recommend optimizations to improve ROAS.

Lead global field and partner marketing to drive Sales-Led Growth (SLG) and partner-sourced pipeline. Own regional GTM strategy, ABM, mid-to-bottom funnel demand, partner co-marketing with AI ecosystems, PLG-to-SLG monetization, sales alignment, events, and scaling a multi-disciplinary global marketing team tied to pipeline outcomes.

Lead enterprise B2B product marketing for Base financial markets: define GTM roadmap, positioning, segmentation, and launches for trading, lending, and tokenization; build repeatable case-study and sales-enablement assets; run cross-functional launches; drive competitive and market intelligence; define and optimize metrics; mentor junior PMMs.

Lead global content strategy and manage the content calendar across blogs, case studies, whitepapers, email, social, and web. Create and optimize SEO-driven content, coordinate promotions, measure performance, and iterate. Collaborate with Product, Sales, Sales Enablement, and regional teams to align product positioning and thought leadership. Conduct market/competitor research and support client-facing materials and training.

Own end-to-end strategy, planning, execution, and reporting for Motive's flagship user conference and internal events. Lead agency and vendor partners, manage budgets, contracts, run-of-show, and onsite operations. Partner cross-functionally with marketing, sales, product, finance, legal, and people teams. Support executive prep, drive attendee experience improvements, and deliver post-event insights tied to pipeline and engagement.

Manage day-to-day lead routing, qualification, and CRM data quality in Microsoft Dynamics 365. Support campaign capture, attribution, tracking, reporting, and analysis. Collaborate with Marketing, Business Development, IT, and offshore teams to improve lead processes, implement CRM enhancements, and document operational procedures.

Lead and scale B2B paid acquisition across Commercial, Education, and Enterprise. Own full-funnel media strategy, campaign execution, forecasting, measurement, attribution, experimentation, and cross-functional alignment. Manage 1-2 specialists and contractors while driving performance against CAC, LTV, pipeline, and revenue goals.

Lead Motive's go-to-market strategy and execution to launch, scale, and measure presence across Mexico, the UK, and Canada. Own market entry plans, build regional teams and partnerships, localize messaging and demand generation, align sales and marketing, manage budgets and reporting, run test-and-learn experiments, and present results to executives. Drive commercial outcomes and create repeatable playbooks for future international expansion.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

Lead a 10+ person marketing science team to centralize customer segmentation, programmatic media and audience strategy, marketing analytics and BI, attribution (lift and econometrics), ad operations, privacy/compliance, and martech. Build data products and automation for scalable media activation, provide reporting and insights for stakeholders and ELT, and collaborate cross-functionally to align measurement and marketing strategy.

Lead and execute Sprout's full-funnel digital marketing strategy across web, paid media, and lifecycle. Manage a multi-disciplinary team, large paid budgets, forecasting, attribution, experimentation frameworks, and cross-functional integration to drive pipeline, revenue, and customer growth for both sales-led and self-serve motions.

Lead and build Headway's payer marketing function: set strategy, craft positioning and narratives, commercialize payer solutions, translate clinical data into commercial proof, enable sales and field teams, run events and competitive intelligence, and measure relationship and commercial impact.

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

The role involves building partner marketing and customer advocacy for ElevenAgents, engaging with partners and customers to champion ElevenLabs, and creating impactful narratives and case studies for marketing purposes.

Lead product marketing for Liftoff's adtech portfolio: define positioning, create sales enablement and campaigns, lead GTM launches, drive market intelligence, and translate technical features into compelling content while partnering cross-functionally across regions.

The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

Manage marketing operations for eCommerce growth: enforce asset governance, prioritize creative production, traffic ads, ensure data integrity in reporting, analyze campaign performance, and present recommendations to improve campaign strategy and execution.

The Director of Product Marketing will lead the go-to-market strategy for Acquia Source, focusing on the launch, narrative, sales enablement, and commercial outcomes. Responsibilities include defining buyer journeys, positioning the product, enabling sales and partners, measuring success, and collaborating cross-functionally.

Lead execution and optimization of multi-channel ABM programs (1:1, 1:few, 1:many), align campaigns with sales and field marketing, manage paid media, maintain account segmentation and intent data, monitor account-level engagement and pipeline influence, and continuously test and optimize using AI tools. Mentor one team member and coordinate creative, analytics, and execution across internal teams and partners.

Plan, execute, and track marketing campaigns (email, events, webinars, social, content) to generate leads. Create content, manage post-event outreach, coordinate collateral and partner activities, report performance, optimize programs using AI tools, and ensure information security and data privacy compliance.

Manage and execute regional field marketing programs for Life Insurance Distribution, including conferences, roadshows, sponsorships, vendor coordination, event logistics, sales enablement assets, budget tracking, and cross-functional stakeholder collaboration to drive partner engagement and business growth. Heavy travel and on-site representation required.

Lead go-to-market strategy and PLG motions for Motive products. Drive product launches, positioning, messaging, pricing, and sales enablement. Use customer insights and data to inform product strategy, influence roadmap, and collaborate cross-functionally with product, demand gen, communications, enablement, and partnerships to increase adoption, awareness, and revenue.

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Own and optimize the end-to-end global lead funnel: ingestion, routing, enrichment, SLA governance, and funnel reporting. Drive lead-to-opportunity conversion, build scalable processes and AI/automation workflows, partner cross-functionally with Sales, Sales Ops, Marketing and Engineering, and deliver measurable improvements to pipeline performance.