Top Marketing Jobs in Buffalo, NY

Lead full-funnel acquisition for launch brands: architect GTM and demand strategies, execute paid/owned/earned media, run performance marketing (CAC/ROAS/LTV), build measurement infrastructure, use AI for research and optimization, and advise clients at the executive level to drive net new member and customer growth.

Manage integrated partner marketing programs with OEM and chipset partners. Lead partner communication, co-marketing campaign execution, asset/playbook development, cross-functional reviews, and performance reporting to ensure brand consistency and on-time delivery.

Manage relationships and execution of co-marketing programs with hardware and chipset partners. Lead partner communications, synchronize cross-functional reviews, manage campaign timelines, track performance, and maintain partner playbooks, brand reviews, and sales enablement assets.

The Digital Marketing Specialist will develop and execute digital marketing campaigns, create content, manage social media, and maintain the website.

Lead retention marketing to drive repeat revenue and customer lifetime value across email, SMS, catalog, paid remarketing, affiliates and loyalty. Own retention strategy, budget allocation, forecasting, segmentation, experimentation, and reporting. Optimize lifecycle flows, reactivation and frequency, evaluate incrementality, and partner cross-functionally. Manage and develop direct reports and coordinate with agencies and creative teams to deliver personalized, performance-driven retention programs.

Analyze marketing and revenue data across portfolio companies to generate actionable insights. Monitor dashboards, track partnership pipelines, support GTM research and ICP development, report growth scorecards, optimize campaigns, and help roll out Pine's preferred tech stack.

Lead product marketing for an interoperability platform and partner ecosystem: craft positioning and messaging, drive partner and product launches, enable commercial teams, perform competitive analysis, and coordinate cross-functional launch execution to grow partnerships and platform value.

The CRM Senior Marketing Manager develops and implements email marketing strategies using Salesforce Marketing Cloud to enhance customer acquisition and retention.

Lead strategy and execution of partnership-driven user acquisition for ElevenReader. Build and scale consumer partnerships, run integrated marketing campaigns (paid, email, social, OOH, PR, product), create bundled offers, manage co-marketing from creative through analysis, write high-converting copy, collaborate with design, and measure performance via attribution, incrementality, CAC, LTV, retention, and ROAS.

Lead and scale global marketing operations for a B2B SaaS company: define strategy, optimize and implement martech stack, partner with data teams for LTV/CAC/ROI reporting, track GTM funnel performance, document global processes, and build a high-performing operations team to drive data-driven marketing and cross-functional alignment.

Lead solutions marketing to translate Delinea's platform into buyer-focused messaging, use cases, and sales assets. Manage a small team to build messaging frameworks (Visibility, Posture, Control, ZSP, Compliance), produce campaign and sales enablement content, partner with Product Marketing, Demand Gen, Content, and Sales Enablement, and ensure consistent, field-ready messaging across buyer and seller touchpoints.

Lead transformation of a 50+ person creative studio into an AI-enabled Content House. Own brand and content strategy, scalable content systems, editorial standards, operations, capacity planning, vendor model, performance dashboards, and connect creative output to enrollment and CAC metrics while developing senior creative leaders.

Manage and qualify inbound leads, maintain HubSpot CRM, execute B2B email campaigns and nurture workflows, create email and social content, collaborate with design and sales, track campaign performance, build reports and dashboards, and support marketing automation and data quality initiatives.

Lead end-to-end user acquisition and channel discovery for an onchain trading platform. Run zero-to-one growth experiments across paid, SEO, creators/influencers, lifecycle email, referral/affiliate, and regional channels. Build funnel analytics, optimize CAC/LTV, own lifecycle journeys, and scale validated channels into repeatable programs while hiring and mentoring a growth team.

Lead content strategy and execution across long-form research, newsletter, podcast, and social for compliance leaders. Build and grow content programs, repurpose ideas across channels, work with founders and experts, host/produce podcast, and measure performance to optimize results.

Own and execute Decoda's content and inbound growth strategy across social, blog, SEO, and paid channels. Produce short-form video and written content, design experiments to optimize engagement and cost-per-lead, manage paid and organic performance, implement analytics and attribution (GA4, UTM), track funnel metrics, and collaborate with leadership to align content with sales and brand priorities.

Lead global marketing forecasting, performance reporting, and scenario planning across acquisition channels. Partner with FP&A, Product, Data, and marketing teams to inform $40M+ media allocation, deliver executive narratives, identify risks/opportunities, and support attribution and board-level decision-making.

Lead Alkami's market positioning and go-to-market for its platform, unifying onboarding, digital banking, and data & marketing. Own demand generation and SDR alignment to drive pipeline, scale account-centric programs, partner GTM with partners and product, and embed customer proof to support upmarket expansion and larger deals.

Lead and execute integrated digital marketing strategies focused on social media, paid media, email marketing, content creation, and analytics to drive brand awareness, engagement, and patient acquisition. Manage content planning, community engagement, campaign optimization, cross-functional collaboration, and reporting to support organizational goals.

Project-based marketing internship creating a marketing strategy for JMI's educational content. Interns work within a six-person marketing team, are matched with volunteer mentors, and will produce strategic media to promote content and membership. Flexible project scope to meet spring internship course requirements.

Drive product positioning, messaging and go-to-market for Uberall. Lead multi-stakeholder product launches, create sales enablement and product content, support reseller and partner programs, and run initiatives to increase adoption, usage and upsell while aligning with product, brand and growth teams.

Owns sponsorship and product marketing initiatives across Xbox and gaming to grow advertisers and partners. Leverages market and customer insights to develop advertiser value propositions, lead cross-functional execution as DRI, create scalable sponsorship offerings, and improve processes for measurable revenue and operational excellence.

Design and operationalize enterprise ABM: account selection, tiering, buying-committee maps, campaign frameworks, lifecycle orchestration, measurement and dashboards. Partner with Sales, Regional Campaigns, Digital, Product Marketing and Content to enable personalized multi-channel account programs that drive meetings, pipeline and revenue.

Lead product marketing for Microsoft AI Content: craft external narratives, define AI quality standards and guardrails, own audience and format strategies globally, partner with Sales to translate capabilities into revenue narratives, and serve as a cross-functional steward aligning Product, Policy, Monetization, and Leadership.

Own lifecycle marketing campaigns across email, in-app, SMS, push, and content cards. Plan, build (copy, HTML, designs), QA, execute, analyze A/B tests, report performance, and ensure compliance with CAN-SPAM, TCPA, and HIPAA. Maintain campaign assets, calendars, and documentation while partnering with brand and external teams.