Top Marketing Jobs in Buffalo, NY

Manage and optimize B2B SaaS email marketing across prospect and customer lifecycles. Own email roadmaps, calendars, nurture programs, segmentation, personalization, governance, and performance reporting. Use Marketo, 6sense, AI-enabled workflows, testing, and campaign insights to improve engagement, conversion, adoption, retention, and expansion. Collaborate with Campaigns, Customer Marketing, Product Marketing, Sales, Design, and other teams while ensuring messaging, AI-generated content, privacy, compliance, and deliverability standards.

Develop and manage internal and external marketing communications and enterprise content across digital and print channels. Research and write case studies, white papers, proposals, technical documentation, campaigns, presentations, scripts, and executive communications. Manage stakeholders, agencies, vendors, and external partners while maintaining the corporate content portfolio. Support product launches, demand generation, lead generation, and go-to-market initiatives through strategic, audience-specific content.

Leads omni-channel shopper marketing, retail media, merchandising, influencer, and promotional programs across major national retail accounts. Partners with sales teams on joint business planning, line reviews, budgets exceeding $1 million, and trade ROI optimization. Advises on digital advertising, content optimization, retailer media tactics, and influencer campaigns. Manages agencies and vendors, supports product launches, and mentors retail marketing team members.

Lead partner marketing programs for standards organizations, content publishers, resellers, and channel partners. Develop co-branded campaigns, enablement materials, webinars, events, messaging, and product launch activities. Collaborate with Sales, Product Marketing, Partner Management, and regional teams to drive partner engagement, pipeline, revenue, and global campaign execution. Track performance, ROI, sourced pipeline, MDF usage, and partner activation while supporting co-selling and account-based marketing initiatives.

Develop product launch narratives and messaging that connect with customers and prospects. Create demos, case studies, webinars, campaigns, web content, and customer stories. Partner cross-functionally with product, sales, and customer success to ensure consistent positioning. Conduct customer and prospect research, identify market trends, and use data-driven insights to strengthen product marketing strategy.

Own paid media strategy and P&L across a 13-brand portfolio. Lead channel investment across search, social, shopping, display, affiliate, video, and emerging channels; build the performance marketing organization and agency network; improve CAC and media efficiency; establish testing and reporting standards; expand AI and automation adoption; and partner with creative, merchandising, ecommerce, product, and executive leadership.

Own Archive’s account-based marketing strategy across approximately 300 target brands. Build buying-committee maps, monitor account and stakeholder signals, orchestrate personalized email, LinkedIn, paid, direct-mail, event, and referral plays, and partner closely with AEs. The role owns ABM pipeline targets, campaign systems, AI-driven workflows, marketing technology, attribution, paid account targeting, reporting, and outbound content quality. It requires strong writing, creativity, sales collaboration, data literacy, and hands-on execution.

Supports B2B marketing initiatives across content, events, presentations, digital channels, and marketing operations. Coordinates tradeshows, webinars, vendors, budgets, marketing materials, calendars, and internal stakeholders. Maintains website content, creates presentations and social posts, organizes marketing assets, tracks campaign performance, and summarizes insights. The role requires strong organization, communication, creativity, and hands-on execution skills, with experience using CRM, CMS, design, social media, and Microsoft Office tools.

Build and launch marketing campaigns in Marketo, manage event and webinar operations, maintain Marketo-Salesforce data quality and lead routing, coordinate campaign intake through Jira, produce performance reporting, and improve reusable processes and automation. The role partners with demand generation, events, content, and sales teams while supporting campaign QA and optimization.

Develop product messaging, positioning, collateral, presentations, blogs, launch materials, competitive battlecards, and sales enablement resources for Filevine’s AI-powered legal SaaS platform. Translate complex AI, LLM, and software architecture concepts into compelling customer-facing content. Partner with Product, Sales, Marketing, and Engineering on go-to-market execution, use-case activation, analyst relations, and win/loss analysis.

Support email and SMS lifecycle programs across client accounts: write briefs, build/QA/deploy campaigns and flows in Klaviyo and other ESPs, troubleshoot rendering and integrations, analyze CRM KPIs, manage tasks in the PM system, maintain client files, and advise stakeholders on CRM best practices.

Lead Algolia’s global brand strategy, positioning, voice, visual identity, campaigns, and brand activations. Build and manage an in-house creative team and agency portfolio, drive brand consistency across teams and partners, connect brand metrics to pipeline and revenue, manage the brand budget, and represent brand strategy to executive leadership. The role focuses on category creation for Retrieval Intelligence and measurable global brand growth.

Own go-to-market strategy and launch readiness for Numa’s AI dealership product suite. Develop positioning, messaging, competitive differentiation, target segmentation, sales and customer success enablement, and repeatable launch processes. Partner closely with Product and Engineering, use the product, translate technical AI capabilities for varied audiences, track organizational readiness, and create scripts or automations to improve execution. The role requires strong technical fluency, writing, cross-functional collaboration, and comfort building structure in an evolving environment.

Leads multi-channel lifecycle marketing across email, SMS, and in-app messaging. Develops personalized campaigns using Liquid and Mustache, configures webhooks and event-based journeys, segments audiences, and partners with Product, Data, Martech, Engineering, content, and design teams. Builds and tests campaigns, monitors performance, ensures GDPR, CAN-SPAM, and SMS compliance, and optimizes engagement and conversions through analytics and experimentation.

Lead go-to-market strategy, positioning, messaging, launches, competitive analysis, and sales enablement for Cresta’s AI Agent and Agentic Assist portfolio. Partner with Product, Sales, Customer Success, Marketing, and executive leadership to drive adoption, pipeline, differentiation, roadmap influence, and category leadership. The role also requires advising executives on market dynamics and platform strategy while building and scaling product marketing teams.

Drive competitive intelligence and product marketing execution for DNSFilter. Build battlecards, sales assets, launch plans, positioning, messaging, and enablement tools. Analyze competitors, pricing, win-loss insights, customer feedback, and market signals while partnering with Product, Sales, Marketing, and Sales Engineering. Use AI tools to accelerate research and marketing workflows. Travel 10–15% annually for company events.

Develop and execute B2B content and organic social strategies across the buyer journey. Write, edit, and deliver content for web, campaigns, search, email, social, customer stories, video, events, and executive thought leadership. Establish messaging frameworks, SEO programs, editorial standards, and social calendars; manage agencies and community engagement; create multimedia narratives; and use performance data to improve traffic, engagement, conversions, leads, and pipeline influence.

Build and scale Vanta’s global partner marketing programs across communications, community engagement, MDF management, and partner pipeline generation. Lead campaign packaging, co-marketing initiatives, budget allocation, lead attribution, ROI analysis, partner enablement, and reporting across multiple partner ecosystems. Collaborate cross-functionally with product marketing, sales, finance, systems, and regional partners to optimize investments and drive measurable revenue growth.

Manages and optimizes paid media campaigns across Google Ads, Meta, and other platforms. Analyzes marketing, website, organic search, and conversion data using GA4 and reporting tools; maintains tracking and attribution; builds dashboards; oversees A/B tests; and provides actionable recommendations to improve acquisition, engagement, and patient conversion.

Develops and executes franchise development marketing strategies to attract, nurture, and convert prospective franchisees. Responsibilities include content creation, email drip campaigns, paid advertising, CRM and lead management, broker relations, social media, events, candidate communications, budget oversight, KPI reporting, and campaign optimization. The role also creates franchisee testimonials, supports expos and trade shows, maintains brand consistency, and provides marketing recommendations to franchise development leadership.

Own the content marketing and editorial engine for Material Security’s cybersecurity category. Lead the blog, web content, research reports, executive thought leadership, and original workspace security research. Write and edit technical content, develop content-led campaigns, optimize content for SEO and AI search engines, and partner with product marketing, threat researchers, engineers, founders, and demand generation. Measure pipeline influence, citations, engagement, and content performance.

Own Fusable’s digital marketing strategy across SEO, AEO, website conversion optimization, lifecycle and nurture programs, organic social, and experimentation. Lead buyer-journey improvements from discovery through conversion, use analytics to identify opportunities and test hypotheses, and connect digital activity to qualified conversions, pipeline, and revenue. Collaborate with Growth, Content, Creative, Sales, Product Marketing, and Marketing Operations to optimize digital experiences and measurable business outcomes.

Manage and optimize direct-response paid advertising campaigns for ecommerce clients across Meta, Google, TikTok, and other platforms. Responsibilities include campaign setup, tracking, QA, budget pacing, reporting, performance analysis, testing roadmaps, client communication, strategic optimization, and process improvement. The specialist independently manages workflows, identifies growth opportunities, presents data-driven insights, and uses technology and AI to improve campaign efficiency and outcomes.

Leads Linktree’s monetization product marketing strategy across subscriptions, add-ons, pricing, packaging, positioning, and go-to-market initiatives. Partners with Product, Growth, Finance, Data, Design, and executives to shape revenue strategy, customer segmentation, competitive research, value messaging, launch readiness, and in-product upgrade experiences. Establishes scalable monetization frameworks, influences product investment decisions, mentors product marketers, and guides customer-facing communications throughout the lifecycle.

Own go-to-market strategy, positioning, messaging, sales enablement, competitive intelligence, product marketing materials, and customer feedback loops across an AI fundraising product portfolio. Partner closely with product, sales, and marketing teams to clarify customer personas, support launches, train sales, and build the product marketing function in a fast-moving startup.