Top Marketing Jobs in Buffalo, NY

Lead Algolia’s global brand strategy, positioning, voice, visual identity, campaigns, and brand activations. Build and manage an in-house creative team and agency portfolio, drive brand consistency across teams and partners, connect brand metrics to pipeline and revenue, manage the brand budget, and represent brand strategy to executive leadership. The role focuses on category creation for Retrieval Intelligence and measurable global brand growth.

Own go-to-market strategy and launch readiness for Numa’s AI dealership product suite. Develop positioning, messaging, competitive differentiation, target segmentation, sales and customer success enablement, and repeatable launch processes. Partner closely with Product and Engineering, use the product, translate technical AI capabilities for varied audiences, track organizational readiness, and create scripts or automations to improve execution. The role requires strong technical fluency, writing, cross-functional collaboration, and comfort building structure in an evolving environment.

Leads multi-channel lifecycle marketing across email, SMS, and in-app messaging. Develops personalized campaigns using Liquid and Mustache, configures webhooks and event-based journeys, segments audiences, and partners with Product, Data, Martech, Engineering, content, and design teams. Builds and tests campaigns, monitors performance, ensures GDPR, CAN-SPAM, and SMS compliance, and optimizes engagement and conversions through analytics and experimentation.

Lead go-to-market strategy, positioning, messaging, launches, competitive analysis, and sales enablement for Cresta’s AI Agent and Agentic Assist portfolio. Partner with Product, Sales, Customer Success, Marketing, and executive leadership to drive adoption, pipeline, differentiation, roadmap influence, and category leadership. The role also requires advising executives on market dynamics and platform strategy while building and scaling product marketing teams.

Drive competitive intelligence and product marketing execution for DNSFilter. Build battlecards, sales assets, launch plans, positioning, messaging, and enablement tools. Analyze competitors, pricing, win-loss insights, customer feedback, and market signals while partnering with Product, Sales, Marketing, and Sales Engineering. Use AI tools to accelerate research and marketing workflows. Travel 10–15% annually for company events.

Develop and execute B2B content and organic social strategies across the buyer journey. Write, edit, and deliver content for web, campaigns, search, email, social, customer stories, video, events, and executive thought leadership. Establish messaging frameworks, SEO programs, editorial standards, and social calendars; manage agencies and community engagement; create multimedia narratives; and use performance data to improve traffic, engagement, conversions, leads, and pipeline influence.

Build and scale Vanta’s global partner marketing programs across communications, community engagement, MDF management, and partner pipeline generation. Lead campaign packaging, co-marketing initiatives, budget allocation, lead attribution, ROI analysis, partner enablement, and reporting across multiple partner ecosystems. Collaborate cross-functionally with product marketing, sales, finance, systems, and regional partners to optimize investments and drive measurable revenue growth.

Manages and optimizes paid media campaigns across Google Ads, Meta, and other platforms. Analyzes marketing, website, organic search, and conversion data using GA4 and reporting tools; maintains tracking and attribution; builds dashboards; oversees A/B tests; and provides actionable recommendations to improve acquisition, engagement, and patient conversion.

Develops and executes franchise development marketing strategies to attract, nurture, and convert prospective franchisees. Responsibilities include content creation, email drip campaigns, paid advertising, CRM and lead management, broker relations, social media, events, candidate communications, budget oversight, KPI reporting, and campaign optimization. The role also creates franchisee testimonials, supports expos and trade shows, maintains brand consistency, and provides marketing recommendations to franchise development leadership.

Own the content marketing and editorial engine for Material Security’s cybersecurity category. Lead the blog, web content, research reports, executive thought leadership, and original workspace security research. Write and edit technical content, develop content-led campaigns, optimize content for SEO and AI search engines, and partner with product marketing, threat researchers, engineers, founders, and demand generation. Measure pipeline influence, citations, engagement, and content performance.

Own Fusable’s digital marketing strategy across SEO, AEO, website conversion optimization, lifecycle and nurture programs, organic social, and experimentation. Lead buyer-journey improvements from discovery through conversion, use analytics to identify opportunities and test hypotheses, and connect digital activity to qualified conversions, pipeline, and revenue. Collaborate with Growth, Content, Creative, Sales, Product Marketing, and Marketing Operations to optimize digital experiences and measurable business outcomes.

Manage and optimize direct-response paid advertising campaigns for ecommerce clients across Meta, Google, TikTok, and other platforms. Responsibilities include campaign setup, tracking, QA, budget pacing, reporting, performance analysis, testing roadmaps, client communication, strategic optimization, and process improvement. The specialist independently manages workflows, identifies growth opportunities, presents data-driven insights, and uses technology and AI to improve campaign efficiency and outcomes.

Leads Linktree’s monetization product marketing strategy across subscriptions, add-ons, pricing, packaging, positioning, and go-to-market initiatives. Partners with Product, Growth, Finance, Data, Design, and executives to shape revenue strategy, customer segmentation, competitive research, value messaging, launch readiness, and in-product upgrade experiences. Establishes scalable monetization frameworks, influences product investment decisions, mentors product marketers, and guides customer-facing communications throughout the lifecycle.

Own go-to-market strategy, positioning, messaging, sales enablement, competitive intelligence, product marketing materials, and customer feedback loops across an AI fundraising product portfolio. Partner closely with product, sales, and marketing teams to clarify customer personas, support launches, train sales, and build the product marketing function in a fast-moving startup.

Leads global partner marketing programs that drive pipeline, account activation, co-sell revenue, and marketing ROI. Responsibilities include developing partner demand-generation campaigns, ABM and joint account strategies, executive engagement programs, solution messaging, GTM kits, and scalable processes. The role coordinates global and regional teams, tracks partner pipeline and program performance, standardizes campaign execution, and optimizes repeatable marketing plays across GSIs, MSPs, channel partners, technology alliances, and cloud marketplaces.

Leads go-to-market efforts for new products, features, and platform capabilities. Develops positioning and messaging, conducts customer and competitive research, creates sales enablement materials, and coordinates cross-functional launches with Product, Engineering, Growth, Sales, Design, and Brand teams. Translates technical cybersecurity concepts into clear customer value and market-facing stories.

Early-career Marketing Associate supporting B2B SaaS campaigns across email, content, webinars, outbound programs, paid media, and digital marketing. Responsibilities include building HubSpot emails and automations, updating WordPress pages, managing audience segmentation, supporting Apollo campaigns, creating basic Canva graphics, conducting campaign quality assurance, tracking performance, researching markets, and maintaining marketing assets. The role is contract-to-perm and intended for a recent graduate or candidate with less than one year of marketing experience.

Develops and leads integrated email, SMS/RCS, social, and digital marketing campaigns for lead generation, retention, loyalty, and revenue growth. Manages segmentation, personalization, automation, CRM integrations, campaign tracking, and performance reporting. Partners with marketing, ecommerce, product, and business-unit teams to create brand-building programs and promotions. Oversees marketing automation platforms and data synchronization across Salesforce and Magento while using analytics to identify growth opportunities.

Own product marketing for Sentra’s AI Data Readiness platform, including positioning, messaging, competitive intelligence, product launches, go-to-market execution, sales enablement, content, and thought leadership. Translate complex data security and AI technologies into differentiated customer value, collaborate with Product, Sales, Customer Success, and Marketing, and provide insights that improve customer engagement and business decisions.

Drive go-to-market strategy for the Aurora legal technology and eDiscovery suite. Responsibilities include developing messaging and positioning, conducting market and customer research, creating sales enablement and thought leadership content, supporting customer advocacy, managing competitive intelligence, and analyzing marketing performance through CRM, automation, and analytics platforms. The role collaborates extensively with product, sales, demand generation, brand, and marketing operations teams.

Owns product marketing for AI-native legal and contract automation services. Leads market expertise, positioning, messaging, go-to-market planning, launches, sales enablement, pricing and packaging, revenue programs, competitive analysis, and buyer journey optimization. Partners cross-functionally with Product, Sales, Marketing, Services, and Enablement to influence roadmap decisions, drive adoption and revenue, and support customer expansion across private equity and legal buyer segments.

Own and optimize paid search, SEO, and supporting digital marketing channels. Manage Google and Microsoft Ads budgets, improve conversion tracking and attribution, conduct SEO and keyword research, create marketing copy, maintain website content, analyze performance, and recommend data-driven actions to increase qualified enquiries and enrolments.

Coordinate and execute partner marketing campaigns, co-marketing initiatives, sponsored events, email outreach, and partner enablement programs. Manage campaign timelines, calendars, deliverables, partner data, deal registrations, lead routing, MDF tracking, and performance reporting. Build partner-facing collateral and messaging, support executive and CISO events, and maintain partner information in Highspot and Salesforce while ensuring marketing campaigns launch accurately and on schedule.

Manages the firm’s marketing technology stack, including CRM, experience management, websites, CMS, analytics, email marketing, and automation platforms. Responsibilities include system administration, configuration, troubleshooting, integrations, reporting, data stewardship, implementation support, user training, adoption, SEO, compliance, and continuous optimization. The role supervises marketing technology administrators and collaborates with marketing, business development, IT, vendors, and attorneys to improve technology effectiveness and data-driven decision-making.

Coordinates daily community management and social media operations, including scheduling, publishing, monitoring, and performance reporting. Produces ad variants from approved templates, manages asset libraries, and coordinates UGC, motion design, and SEO partners from briefing through delivery. Escalates clinical or complaint-related issues, tracks deadlines, consolidates feedback, monitors competitors, and converts meeting notes into action items.