Top Marketing Jobs in Buffalo, NY

Supports affiliate and partnership marketing campaigns for global brands, managing recruitment, optimization, tracking, launches, publisher communication, client relationships, reporting, and presentations. Analyzes campaign data to identify trends and improve performance, leads publisher calls, resolves client issues, and coordinates project timelines and deliverables. The role requires strong communication, attention to detail, analytical ability, and proficiency with spreadsheets, Excel, PowerPoint, and affiliate management platforms.

Manage affiliate and influencer marketing programs for enterprise clients, including strategy execution, partner recruitment, performance analysis, client communication, business development, and campaign optimization. Lead account teams, develop scalable processes, present recommendations, maintain strategic partner relationships, and mentor junior staff. The role requires direct affiliate marketing experience, familiarity with affiliate networks and SaaS platforms, intermediate Excel skills, and up to 10% travel.

Owns Protocol’s growth infrastructure, sales pipeline, forecasting, CRM, marketing automation, content, branding, campaigns, and external messaging. Builds financial and operational models, manages the sales cycle, develops marketing programs, supports executive initiatives, prepares leadership materials, and improves scalable processes across growth and operations. This hands-on role partners with senior leadership to execute go-to-market priorities in a fast-growing healthcare services company.

Own end-to-end lifecycle marketing strategies and multichannel campaigns across onboarding, engagement, retention, and reactivation. Execute CRM journeys in Braze, manage segmentation and triggered communications, oversee email campaigns, and develop loyalty initiatives. Analyze customer and campaign data, lead testing roadmaps, optimize conversions and retention, and communicate insights to stakeholders while collaborating with Product, Engineering, Customer Experience, and Data teams.

Drives communications, marketing, events, and project execution across multiple workstreams. Coordinates event strategy, logistics, vendors, venues, technology, budgets, and attendee experiences. Creates and publishes social media, website, newsletter, presentation, and thought leadership content. Tracks digital performance metrics, manages publishing operations, develops work plans, coordinates stakeholders, resolves issues, and creates contingency plans. The role is remote or hybrid and requires travel of up to 25%.

Leads product marketing strategy for Amplitude’s multi-product portfolio, including analytics, Statsig, and AI Agents. Defines positioning, messaging, product narratives, go-to-market strategies, enablement, customer proof, adoption, and major launches. Builds and coaches a high-performing product marketing team while remaining hands-on. Translates customer, competitive, technical, and market insights into business and product strategy, partnering closely with Product, Engineering, Sales, Customer Success, Marketing, and executive leadership.

Lead brand initiatives across the organization, including digital asset management governance, employee brand engagement, brand education, naming projects, trademark coordination, and brand governance. Manage project plans, creative assets, stakeholder reviews, approvals, training, communications, and process improvements while partnering with marketing, creative, communications, legal, and business teams.

Own execution, optimization, reporting and client communication for paid media campaigns across channels. Drive strategy, cross-channel collaboration, and performance improvements while managing deliverables and client relationships.

Own regional demand generation and territory marketing programs that build pipeline for field sales and partner channels. Design multi-touch campaigns across email, direct mail, digital, and localized content; develop co-marketing and partner activation programs; manage campaign calendars; coordinate with sales and channel teams; and track MQLs, SQLs, referrals, pipeline contribution, CRM tagging, handoffs, and closed-loop reporting. The role requires up to 30% travel.

Own Hightouch’s competitive intelligence program, including competitor research, positioning, battlecards, comparison frameworks, sales enablement, and market insights. Partner with Product Marketing, Sales, and Product Management on launches, campaigns, roadmap input, and deal support. Create website messaging, case studies, objection-handling content, and customer-focused narratives. Represent Hightouch at events, customer engagements, and webinars while establishing a competitive program from scratch.

Leads TENEX’s global public relations and analyst relations function, building external communications from the ground up. Responsibilities include developing PR strategy, managing Gartner and Forrester relationships, coordinating global product launch communications, handling media inquiries, securing coverage, developing executive thought leadership, media training spokespeople, aligning messaging across teams, managing crisis communications, and reporting communications performance metrics.

Develop positioning, messaging, customer-facing copy, go-to-market plans, and lifecycle strategies for consumer products serving SNAP recipients and Medicare users. Conduct audience research, shape product decisions, define success metrics, design experiments, and analyze adoption, engagement, conversion, and revenue data. Partner with Product, Lifecycle, Growth, Research, and business teams to drive product discovery, activation, retention, and repeat engagement.

Develop integrated marketing programs, go-to-market strategies, content campaigns, and proposals that generate advertising revenue across digital, print, mobile, video, audio, social, and experiential platforms. Partner with sales, marketing, ad operations, editorial, and events teams; build industry partnerships; analyze trends and campaign performance; create sales materials; and present marketing solutions to clients and agencies.

The Senior Lifecycle Marketing Manager develops and executes marketing strategies for software buyers and vendors, focusing on engagement and retention through email marketing, data analysis, and cross-functional collaboration.

Own go-to-market positioning and marketing strategy for Guidewire PricingCenter and Predict. Develop technical content, sales enablement, thought leadership, and competitive intelligence for actuarial and data science audiences. Partner with product, engineering, and sales to influence the roadmap, accelerate adoption, generate pipeline, and translate insurance pricing, predictive modeling, and machine learning capabilities into compelling business narratives.

Own Workstreet’s marketing strategy and execution as its first marketing hire. Develop positioning, messaging, case studies, sales collateral, events, content, demand-generation programs, and market intelligence. Manage external agencies, freelancers, and channel partners while coordinating with sales, executives, and subject-matter experts. The role focuses on B2B SaaS marketing within cybersecurity and GRC, using HubSpot and external partners to accelerate growth.

The Marketing Associate will drive awareness and market presence, execute integrated marketing campaigns, collaborate cross-functionally, and utilize AI automation in a dynamic healthcare environment.

Own Revive Media’s marketing strategy and build a demand generation engine for Convoy’s expansion into SMB verticals. Responsibilities include brand positioning, competitive research, multi-channel pipeline generation, PR, events, website direction, content and social strategy, budget ownership, forecasting, marketing analytics, and cross-functional CRM partnership. The role also manages external contractors, supports win-back campaigns, and develops the business case for future marketing hires.

The Director of Product Marketing leads strategies for the launch of IMVT-1402, coordinating with cross-functional teams, developing market research, and implementing promotional tactics to enhance brand positioning and customer engagement in Graves' Disease.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

The Marketing Operations Manager will optimize marketing processes and automation, utilizing AI and coordinating with teams to enhance creative output and efficiency.

Translate and creatively adapt marketing, entertainment, and multimedia content from English to Spanish (Spain). Collaborate with internal and linguistic teams, research cultural nuances, and ensure translations align with brand tone and guidelines. Review and provide feedback on marketing projects to improve quality and resonance.

Create technical content and developer-focused assets (blog posts, tutorials, case studies, onboarding, sales enablement) to drive adoption and pipeline. Run webinars, gather developer feedback, support product positioning, and collaborate with Sales, Developer Experience, and Product.

Manage marketing operations including lead management, scoring, MQL lifecycle, segmentation, campaign data integrity, and marketing tech stack administration. Optimize processes using AI and automation, partner with Sales/RevOps, maintain clean enriched marketing data, and produce reliable reporting to drive pipeline growth and improved conversion.

Build and launch Wellhub's Channel Marketing program: define processes, tiered partner strategies, create partner-facing assets, run major partner events, coordinate cross-functional activation, and track channel performance and ROI.