Top Marketing Jobs in Buffalo, NY

Leads global paid search, account-based display advertising, and content syndication programs to generate qualified B2B demand and pipeline. Manages campaign strategy, optimization, budgets, vendors, analytics, dashboards, and ROI reporting. Partners with marketing, sales, creative, web, and operations teams to improve targeting, conversion rates, lead quality, and revenue impact using platforms such as Ryze AI and 6Sense.

Own the global email marketing program from strategy and content creation through automation, execution, optimization, and reporting. Build nurture, upsell, launch, webinar, promotional, newsletter, and sales communications campaigns. Manage Marketo-Salesforce integration, segmentation, personalization, testing, compliance, and revenue attribution. Collaborate cross-functionally with marketing, sales, product, customer success, e-commerce, and analytics teams while improving workflows and adapting to shifting priorities.

Lead Garu’s digital marketing strategy to acquire users and nurture customers. Responsibilities include developing B2B SaaS marketing strategies, managing content programs, running demand generation campaigns, optimizing marketing automation workflows, overseeing community and advocacy initiatives, analyzing campaign performance, and collaborating with product teams on feature launches.

Leads new patient acquisition and full-funnel DTC growth across offline and partner channels, including podcasts, radio, TV, direct mail, and affiliates. Builds testing and optimization programs, manages acquisition budgets and agency relationships, improves funnel conversion, and collaborates with Product, Clinical, and Operations teams to support patient trust and satisfaction.

Own integrated demand generation and account-based marketing programs to create qualified B2B pipeline. Develop audience segmentation, campaign strategy, channel mix, personalization, and sales activation across 1:1, 1:few, and 1:many motions. Partner with Sales, SDRs, Product Marketing, Marketing Operations, and partners to execute campaigns, measure pipeline impact, and optimize performance using data, intent signals, AI, and marketing technology.

Own full-funnel B2B growth campaigns that generate qualified pipeline and revenue in an industrial SaaS environment. Build and launch campaigns in HubSpot across email, paid media, web, events, and sales outreach. Manage segmentation, workflows, attribution, reporting, and optimization while partnering with Sales, RevOps, Product Marketing, Content, and Design. Use Salesforce and HubSpot data to align marketing and sales, monitor funnel KPIs, and improve campaign performance through testing and analysis.

Leads the company’s marketing strategy, team, budget, brand, demand generation, content, thought leadership, events, digital presence, and AI-first marketing initiatives. Owns pipeline generation, marketing KPIs, attribution, dashboards, campaign optimization, and ROI reporting while partnering with sales and executive leadership. Oversees Salesforce and Pardot workflows, LinkedIn programs, employer branding, conferences, and integrated campaigns to drive measurable revenue growth.

Owns hands-on marketing operations execution, including webinar programs, demo conversion, lead routing, lifecycle management, campaign builds, database hygiene, QA, and funnel reporting. The role uses HubSpot, Salesforce, and LeanData daily, partners with demand generation, SDR, content, and revenue operations teams, and troubleshoots routing and synchronization issues while improving conversion and campaign performance.

Supports integrated marketing accounts by coordinating client communication, project timelines, budgets, approvals, deliverables, influencer programs, events, website initiatives, and cross-functional teams. The role involves preparing meetings, tracking projects, researching audiences and partners, supporting events, reviewing work, assisting with reporting, identifying risks, and contributing strategic and creative ideas across marketing channels.

Owns social media across all channels, creates branded Canva content, maintains the WordPress website and blog, supports email campaigns, events, reviews, SEO coordination, and monthly analytics reporting. The role also provides executive assistant support, including inbox and calendar management, travel coordination, document preparation, and follow-up tracking. Success requires strong attention to detail, brand consistency, HIPAA-compliant discretion, responsiveness, and independent task ownership.

Leads product marketing for Linktree’s monetization ecosystem, including subscriptions, pricing, packaging, positioning, and go-to-market strategy. Partners with Product, Growth, Finance, Design, and executives to influence revenue strategy, customer segmentation, experimentation, launches, campaigns, and in-product conversion experiences. Develops scalable frameworks, messaging, and operating models while mentoring product marketers and influencing cross-functional stakeholders without direct authority.

Supports G2 Marketing’s AI fluency initiative by developing AI adoption deep-dives, diagnosing team readiness, tracking progress, maintaining assessment tools and dashboards, supporting cross-team workflows, building training materials, and documenting playbooks. The intern analyzes assessment data, validates use cases, coordinates curriculum rollout, gathers feedback, and helps marketing teams embed AI into daily workflows.

Owns AI product marketing strategy, positioning, customer research, competitive analysis, experimentation, and go-to-market launches. The role coordinates cross-functional product launch activities, monitors performance, refines marketing approaches, and equips Sales and Customer Success with messaging and enablement. It also mentors junior marketers and uses analytics, customer feedback, and AI tools to drive acquisition, engagement, revenue, and product adoption.

Lead global product marketing for pricing, packaging, and monetization initiatives. Develop positioning, value propositions, sales narratives, battlecards, and executive communications while partnering with Product, Finance, Sales, Marketing, and Strategy. Analyze customer, competitive, product, and financial data; use AI tools to evaluate commercial performance and design pricing experiments. Influence senior stakeholders and support sales enablement for complex B2B SaaS products.

Leads integrated, lifecycle, customer journey, partner, and cross-channel marketing programs from strategy through execution and measurement. Develops campaigns across email, paid and digital media, social, websites, direct mail, and partner channels. Uses customer insights and performance data to optimize engagement, retention, renewal, cross-sell, and loyalty. Collaborates with cross-functional teams, agencies, and partners while managing timelines, KPIs, reporting, and executive presentations.

The Marketing Manager will support brand awareness, demand generation, content marketing, digital campaigns, partner marketing, events, and marketing operations across Oracle and Salesforce ecosystems. Responsibilities include creating content and digital assets, analyzing campaign performance, optimizing marketing strategies, coordinating partner campaigns and events, managing lead tracking, and using AI tools to improve marketing effectiveness. The role requires strong communication, organization, independent work, and collaboration in a remote consulting environment, with travel as needed.

Develop and execute content marketing strategies aligned with go-to-market goals. Create persona-based content across the funnel, including blogs, ebooks, whitepapers, sales collateral, videos, emails, and web copy. Measure conversion and test content effectiveness while collaborating with product, growth, sales, communications, community, people, customer success, engineering, and product teams to strengthen brand consistency, engagement, and demand generation.

Lead global customer lifecycle and CRM strategy to drive engagement, retention, repeat purchases, and LTV. Design automated journeys, execute multi-channel CRM campaigns (WhatsApp, SMS, Email, RCS, Push, In-app), manage MarTech platforms, perform segmentation and measurement, optimize performance through testing, and partner cross-functionally to implement integrations and new channel capabilities.

Lead growth for Reedsy Studio by defining objectives, converting existing users, expanding audiences, running referral and advocacy campaigns, building affiliate and influencer networks, forming partnerships, creating branded content, organizing events, and testing community growth strategies. The role requires analyzing performance data and promoting Studio to writers through creative marketing initiatives.

Support the marketing team in developing and executing campaigns, coordinating projects and events, conducting market research, creating and managing content for social media, email, and website, tracking campaign performance, and providing administrative support to ensure aligned and effective marketing initiatives.

Lead go-to-market strategy, positioning, messaging, launches, sales enablement, and market adoption for NMI’s card-not-present processing and value-added payments solutions. Translate technical capabilities such as tokenization, recurring billing, fraud prevention, APIs, and PCI compliance into outcome-focused messaging for ecommerce merchants, subscription businesses, marketplaces, and software platforms. Partner with product, sales, channel, engineering, and marketing teams while supporting thought leadership, customer research, competitive analysis, evangelism, and industry events.

Leads global, cross-product integrated marketing campaigns and Stripe’s online events program. Owns strategy, execution, stakeholder alignment, performance measurement, optimization, and pipeline growth across paid media, content, email, social, webinars, and events. Partners with Product, Sales, Marketing, and regional teams to create scalable programs, while managing and coaching a small team and testing innovative audience engagement approaches.

Leads enterprise marketing strategy across a multi-brand portfolio, including brand architecture, customer acquisition, marketing technology, budgets, agency partnerships, KPIs, and integration of acquired brands. Builds scalable marketing infrastructure, processes, and teams while connecting marketing investment to revenue, growth, and customer lifetime value. Partners with executive leadership and cross-functional teams to drive measurable business outcomes.

Lead Lyric’s marketing strategy and execution across demand generation, field marketing, content, and brand. Build a scalable demand engine, optimize marketing technology and data infrastructure, align marketing and sales around pipeline and revenue goals, and establish forecasting and reporting processes. Recruit and develop a high-performing team, manage external PR, creative, and digital partners, and market complex AI and supply-chain solutions to Fortune 500 and 1000 buyers.

Own the marketing operations foundation across automation, CRM, product data, analytics, attribution, lifecycle programs, reporting, experimentation, email deliverability, integrations, governance, vendors, and budget. Build scalable systems and self-service measurement that connect user activity to activation, conversion, and revenue. Partner with Growth, Marketing, Sales, Product, Data, and RevOps to improve customer journeys and operational quality while evaluating AI-enabled capabilities.